[jQuery] Scope and Visibility from Callback

I want to create a 'closed' object (sorry, not sure what the right
term is), e.g.

var myObj = {
  foo : function() {
    $("#myLink").click(function(){
      // How can I call the bar() method from here?  What I would
      // really like to be able to do is call...
      // this.bar();
      // But this doesn't work.
      //
      // The only way I can resolve it is by calling...
      // myObj.bar();
      // Which doesn't make this class very flexible
    });
  },
  bar : function(){
  }
};

As indicated above, I want to be able to call another method in the
object from within the contained jQuery event handler and I can't find
an elegant/flexible way of doing this by referencing the object
instance.

Any advice would be appreciated.