[jQuery] Rebinding not working

Okay, the answer is probably obvious to you that are old hands at
jQuery, but I'm not seeing it. I finally figured out that if I load
new content via AJAX:

      $(document).ready(function(e){
        ...
        exp_iphone_get_sales();
      });

      function exp_iphone_get_sales() {
        ...
        $('#transactions').hide().load(url).fadeIn();
      }

I also need to rebind the click/tap (I'm using jQTouch) events to the
new content:

      function exp_iphone_get_sales() {
        ...
        $('#transactions').hide().load(url).fadeIn();
        $('#transactions ul li a').bind('click tap',
exp_iphone_get_trans);
      }

Unfortunately, clicking on one of the transactions:

      <div id="transactions">
        <ul class="rounded">
          <li class="arrow"><a href="#transaction"
id="7U735587N3003591E" class="slide">...</a></li>
           ...
        </ul>
      </div>

doesn't execute exp_iphone_get_trans(). And, oddly, when the page
loads, exp_iphone_get_trans() *is* executed -- no click or tap needed.

Using jQ 1.3.2; I also tried

        $('#transactions ul li a').live('click tap',
exp_iphone_get_trans());

to no avail. Any suggestions?