[jQuery] Fade question

When i add a new record its inserted into a div. How can I make it so its
has a color then fades out. Kind of like a success message after you save
something only i am just fading out the color not the content.
 
jquery UI highlight is a good example of the idea i am looking for.
 
So I have my:
 
$(response.html).hide().prependTo('#sortable').slideDown('slow');
 
so i would like it to be yellow for example when the user first sees the new
record then slowly fade out leaving only the record.
 
Thanks
 
Dave