update README formatting

Author: TimidRobot

README.md

@@ -1,8 +1,26 @@
-# CC Accidenz Commons
+# cc-accidenz-commons
 
-Revival of the Akzidenz Grotesk font, created for Creative Commons by the Archetypo.xyz team Joaquín Contreras & Miguel Hernández Montoya.
+CC Accidenz Commons font
 
-You can read the launch article, by Claudio Ruiz
-https://creativecommons.org/2019/10/28/accidenz-commons-open-licensed-font/
 
-The font is licensed: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) You are free to remix, adapt and republish under the terms of this license: Attribution and Share the same. More info: https://creativecommons.org/licenses/by-sa/4.0/
+## Overview
+
+Revival of the Akzidenz Grotesk font, created for Creative Commons by the
+Archetypo.xyz team Joaquín Contreras & Miguel Hernández Montoya.
+
+Also see the launch article: [Introducing CC Accidenz Commons: An Open-Licensed Font - Creative Commons][blogpost].
+
+[blogpost]: https://creativecommons.org/2019/10/28/accidenz-commons-open-licensed-font/
+
+
+## License
+
+[![CC BY-SA 4.0 license button][cc-by-sa-png]][cc-by-sa]
+
+[`LICENSE`](LICENSE): The font, by Joaquín Contreras & Miguel Hernández
+Montoya,  is licensed  under a [Creative Commons Attribution-ShareAlike 4.0
+International License][cc-by-sa]. You are free to remix, adapt and republish
+under the terms of this license: Attribution and Share the same.
+
+[cc-by-sa-png]: https://licensebuttons.net/l/by-sa/4.0/88x31.png#floatleft "CC BY-SA 4.0 license button"
+[cc-by-sa]: https://creativecommons.org/licenses/by-sa/4.0/ "Creative Commons Attribution-ShareAlike 4.0 International License"