Update README.md

Author: TimidRobot

README.md

@@ -1,5 +1,10 @@
-# Creative Commons Open Source
+# Creative Commons Open Source Website
 
 ⚠️ DO NOT MODIFY THIS REPOSITORY! 
 
-These are the static files for [Creative Commons Open Source](https://creativecommons.github.io/). The files are automatically built via CI from the source files in the [creativecommons.github.io-source](https://github.com/creativecommons/creativecommons.github.io-source) repository.
+These are the static files for [Creative Commons Open Source][ccos]. The files
+are automatically built via CI from the source files in the
+[creativecommons.github.io-source][src] repository.
+
+[ccos]: https://opensource.creativecommons.org/
+[src]: https://github.com/creativecommons/creativecommons.github.io-source