diff --git a/Makefile b/Makefile
index 9e5c84186..800c0a579 100644
--- a/Makefile
+++ b/Makefile
@@ -10,8 +10,7 @@ isort_check_only:
 	isort -rc -c debug_toolbar example tests
 
 example:
-	DJANGO_SETTINGS_MODULE=example.settings \
-		python -m django runserver
+	python example/manage.py runserver
 
 jshint: node_modules/jshint/bin/jshint
 	./node_modules/jshint/bin/jshint debug_toolbar/static/debug_toolbar/js/*.js
diff --git a/example/manage.py b/example/manage.py
index 2605e3768..f33953846 100755
--- a/example/manage.py
+++ b/example/manage.py
@@ -2,6 +2,8 @@
 import os
 import sys
 
+sys.path.insert(0, os.path.dirname(os.path.dirname(__file__)))
+
 if __name__ == "__main__":
     os.environ.setdefault("DJANGO_SETTINGS_MODULE", "example.settings")