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mrmrs
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Update with large article component.
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{{{
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"bodyClass" : "bg-white"
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}}}
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<article class="pa3 pa5-ns">
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<h1 class="f3 f1-ns lh-title">
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9.5.1 If the text will be read on the screen, design it for that medium.
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</h1>
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<p class="f3 lh-copy measure">
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Like a forest or a garden or a field, an honest page of letters can absorb --
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and will repay -- as much attention as it is given. Much type now, however, is
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composed not for the page but for the screen of a computer. That screen can be
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alive with flowing color, but the best computer monitors have dismal resolution
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(about 130 dpi: one fifth the current norm for laser printers and roughly 5% of
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the norm for professional digital typesetting). When the text is crudely
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rendered, the eye goes looking for distraction, which the screen is all too
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able to provide.
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</p>
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<p class="lh-copy measure">
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The screen mimics the sky, not the earth. It bombards the eye with light
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instead of waiting to repay the gift of vision. It is not simultaneously
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restful and lively, like a field full of flowers, or the face of a thinking
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human being, or a well-made typographic page. And we read the screen the way we
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read the sky: in quick sweeps, guessing at the weather from the changing shapes
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of clouds, or like astronomers, in magnified small bits, examining details. We
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look to it for clues and revelations more than wisdom. This makes it an
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attractive place for advertising and dogmatizing, but not so good a place for
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thoughtful text.
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</p>
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<p class="lh-copy measure">
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The screen, in other words, is a reading environment even more fugitive than
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the newspaper. Intricate long sentences full of unfamiliar words stand little
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chance. At text size, subtle and delicate letterforms stand little chance as
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well. Superscripts and subscripts, footnotes, endnotes, sidenotes disappear. In
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the harsh light and coarse resolution of the screen such accessories are
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difficult to see; what is worse, they dispel the essential illusion of speed.
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so the links and jumps of hypertext replace them. All the subtexts then can be
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the same size and readers are at liberty to skip from text to text like
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children switching channels on tv. When reading takes this form, sentences and
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letterforms retreat to blunt simplicity. Forms bred on newsprint and signage
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are most likely to survive.
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</p>
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</article>

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