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Smith & Caughey department store, 1926

Smith & Caughey Ltd, Spring and summer [clothing catalogue], 1926, Photolithograph, 245 x 185 mm, Printed Ephemera Collection, Alexander Turnbull Library, Reference: Eph-A-COSTUME-1926-01-cover

 

The war years forgotten, this elegant young woman leads the way in demonstrating how to stand around looking decorative.

 

Perfectly colour co-ordinated in soft pink, she stands in an elegant architectural setting and graces the front cover of a 72-page illustrated catalogue of fashion clothing for men and women, evoking glamour just before the Depression arrived.

 

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Uploaded on October 31, 2011
Taken sometime in 1926