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Creative Commons Metrics Presentation

The document discusses the metrics related to Creative Commons licensing from 2002 to 2007, highlighting the growth and challenges in measuring licensed content on the web. It outlines the collection of data from various search engines and the limitations faced in obtaining accurate metrics. The document also emphasizes the need for external analysis and collaboration to improve data collection and understanding of the impact of Creative Commons licenses.

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Mike Linksvayer
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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668 views28 pages

Creative Commons Metrics Presentation

The document discusses the metrics related to Creative Commons licensing from 2002 to 2007, highlighting the growth and challenges in measuring licensed content on the web. It outlines the collection of data from various search engines and the limitations faced in obtaining accurate metrics. The document also emphasizes the need for external analysis and collaboration to improve data collection and understanding of the impact of Creative Commons licenses.

Uploaded by

Mike Linksvayer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Creative Commons metrics

Mike Linksvayer
Vice President, Creative Commons
2007­06­14
2002

Most licensed works


referenced on the web...

...search for “Creative


Commons”
2003

Most licensed works on


the web link to license
used...

...search for backlinks


link:http://creativecommons.org/licenses/by/1.0/
2004

Daily collection of link


counts from AlltheWeb
and Yahoo!
(Google's link: query
support is poor)
2005

Yahoo! Search for CC


launches in Spring

Google's launches in fall


2006

Collect daily data from


Yahoo! and Google CC
API queries
Search engine metrics:
good

Fairly easy
Web scale (hard to
overstate)
Search metrics: bad

Estimates
Volatile (estimation
algorithm, index, dist.)
Fraction of web (e.g.,
Flickr)
Hard to make sense of
Search metrics: bad (2)

Limited by search engine


query support
Yahoo!/AlltheWeb 30 day
averages
AlltheWeb by jurisdiction
unported 37189180
mx 55210
es 2260538
se 39230
it 1120530
hr 39038
kr 807950
at 37076
de 777300
hu 35461
fr 718600
za 32303
jp 401509
bg 29244
ca 315850
scotland 26168
tw 313299
pt 22430
us 290910
my 21163
uk 200450
pe 19724
nl 163527
il 17894
br 123988
co 17101
be 96539
dk 12365
cn 91510
fi 8553
pl 74857
si 6927
au 59398
in 4773
cl 59262
ch 1824
ar 55600
mt 193
Yahoo!/AlltheWeb 30 +
Google/CC
Trend?

Up, but how?


Baseline numbers from top
content curators
Flickr
Soundclick
Revver
Jamendo
many more...
Music & Video
Photography
Jamendo creators
Jamendo fans
Exponential growth?

Conjecture:
Linear growth at content
curators
Linear growth of content
curators
New pools ~2007

eyeVio (video, Sony)


Jamglue, Splice, Kompoz
(music)
SlideShare (presentations)
Swivel (graphs)
many more...
Indirect metric: web traffic
Web traffic: Alexa
Traffic by jurisdiction (Alexa)
Users: Rank:
U.S. (25.6%) Italy (1402)
Germany (7.9%) South Africa (1469)
U.K. (6.1%) Spain (1491)
Spain (5.3%) Germany (1757)
Italy (4.6%) Switzerland (1778)
Canada (3.4%) Bulgaria (2786)
Japan (3.2%) Croatia (2837)
Next challenges

Characterize licensed
content, creators, users
Measure reuse
Qualitative measures
(e.g., awards)
Secondary impacts
Mike's mistakes

Not inviting outside


analysis
Not giving metrics enough
cycles
How you can help

Notify of new curators


Help get data from
curators
Code, research, analysis
How you can help (2)

Evangelize CC (successes
will eventually be
reflected in numbers)
Mike Linksvayer
ml@creativecommons.org

presentation license
http://creativecommons.org/licenses/by/3.0/

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