Business Administration CSS Syllabus
Business Administration CSS Syllabus
II. HR Management
▪ Role of Human Resource Management in Organizational Performance
▪ Functions of HRM
▪ Process and Methods of Job Analysis
▪ Planning and Forecasting Personnel Needs
▪ Recruitment and Selection
▪ Training and Development
▪ Performance Management and Appraisal: Methods and Processes
▪ Establishing Strategic Pay Plans
▪ Compensation and Benefits
▪ Ethics, Justice, and Fair Treatment in HR Management
▪ Labor Relations and Collective Bargaining
▪ Capital Budgeting
Significance of Capital budgeting, Cash flow calculations: incremental cash flows, Capital budgeting
decision rules: NPV, IRR, MIRR, Return, Finding optimal capital structure, calculating appropriate discount
rate, Capital Rationing
▪ Process Strategy
Four Process Strategies, Process Analysis and Design, Process Mapping, Flow Diagrams, Process
Charts, Service process design, Process Re-engineering
▪ Capacity Planning
Design & Effective Capacity, Capacity Cushion, Capacity considerations, Managing demand, Capacity
Planning, Leading vs Lagging Strategies, Single & Multiple Product Break Even Analysis for Capacity
Planning
▪ Location Strategies
Factors Affecting Location Decisions, Methods for Evaluating Location Alternatives, Factor Rating
Method, Load-Distance Methods, Center of Gravity Method, Service location Strategy
▪ Layout Strategies
Types of Layout, Layout Design, Fixed Position Layout, Process- Oriented Layouts, Office Layout,
Retail Layout, Assembly Line Balancing
▪ Inventory Management
Role of Inventory in Operations, ABC analysis, Record accuracy, Cycle counting, Inventory
Models, Fixed Period Systems, Continuous Review Systems, Basic EOQ Inventory Model, Safety
Stock, Service Level
V. Marketing
▪ Introduction to marketing
▪ Developing marketing strategies and plans
▪ Scanning the marketing environment
▪ Analyzing consumer markets
▪ Market segmentation
▪ Managing marketing information
▪ Branding
▪ Product life cycle
▪ Pricing
▪ Managing distribution channels
▪ Integrated marketing communications
SUGGESTED READING
S.No Title Author
1. Management Richard L. Daft,
2. Stephen P. Robbins, Mary Coulter,and
Management
NeharikaVohara
3. The Practice of Management Peter F. Drucker
4. Human Resource Management Gary Dessler and BijuVarkkey
5. Human Resource Management Noe, Hollenbeck, Gerhart, Wright.
6. David A. DeCenzo& Stephen P.Robbins
Human Resource Management
7. Human Resource Management Derek Torrington & Laura Hall
8. Essentials of Corporate Finance Ross, Westerfield and Jordan
9. Principles of Finance Besley and Brigham
10. Financial statement Analysis George Foster
11. Principles of Managerial Finance Gitman and Zitter
12. Fundamentals of Corporate Finance Brealey, Myers and Marcus
13. Advanced Corporate Finance Ogden, Jen and O’ Conner
14. Operations Management for CompetitiveAdvantage, Chase, Richard B., Aquilano,
2006 Nicholas J., and Jacobs, F. Roberts
15. Principles of Operations Management 2005 Raturi, Amitabh S., Evans, James R
16. Operations Management 2008 Heizer, Jay and Render, Barry,
17. Supply Chain Management: Strategy, Sunil Chopra, Peter Meindl, and D.V.Kalra,
Planning, and Operations
18. Supply Chain Management: From Vision to Stanley E. Fawcett, Lisa M. Ellram,and
Implementation Jeffrey A. Ogden
19. Business Logistics & Supply chain Ronald H. Ballou
management
20. Principles of Marketing Kotler, Armstrong, Agnihotri and
Haque
21. Basic Marketing Perreault and McCarthy
22. Marketing a Practical Approach Peter Rix
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