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11create™
Course Global Business Today
Course Number Third Asia Pacific Edition
Hill
Cronk
Wickramasekera
McGraw-Hill Education
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CONTENTS IN FULL
Preface xiv Text at a Glance xx
About the Authors xv Case and Vignette Matrix xxii
Acknowledgments xvi Digital Resources xxvi
What's New in the Third Edition xvii International Business Graduate Attributes xxviii
Organisation/Content xviii
• is well structured and well written, with tight • the new growth theory of economic development
integration and flow between chapters championed by Paul Romer and Gene Grossman
• focuses on managerial implications • empirical work by Jeffery Sachs and others on
• uses up-l~date examples and case studies the relation-ship between international trade and
• examines international business in contexts relevant economic growth
to the students' experiences • Michael Porter's theory on the competitive advantage
• makes important theories accessible and interesting of nations
• incorporates ancillary resources that enliven the text • Robert Reich's work on national competitive advantage
and make it easier to teach. • the work of Nobel Prize-winner Douglas North and
others on national institutional structures and the
In order to be comprehensive, a textbook on international
protection of property rights
business mus~
• Francis Fukuyama's proclamation of the 'end of
• explain how and why the world's countries differ history', by which global capitalism and democracy
• present a thorough review of the economics and would triumph around the world, and the critique
politics of international trade and investment arising from the Global Financial Crisis of 2007--09
• explain the functions and form of the international • Walden Bello's call for deglobalisation, the failure of
monetary system globalisation to deliver universal benefits, and the rise
• examine the strategies and structures of international of the economies of authoritarian China and Russia
businesses, both large and small • the 'market imperfections' approach to foreign direct
• examine the need for ethical and legal behaviour in investment that has grown out of Ronald Coase's and
international business Oliver Williamson's work on transaction cost economics
• assess the specific characteristics of international • Christopher Bartlett's and Sumantra Ghoshal's
business's various functions. research on the transnational corporation
As the authors of this book, we have endeavoured to do • the writings of C.K. Prahalad and Gary Hamel on core
all of these things. We have thoroughly examined the competencies, global competition and global strategic
structures and strategies of international firms, as well as alliances
the functional implications of international business for a • Pankaj Ghemawat's concept of semiglobalisation, and
variety of firms. Many students will soon be working in fields his work on how cross-border expansion is affected
that require an understanding of the effects of international by differences in the various dimensions of distance
business on an organisation's strategy, structure and • Makoto Kanda's work on long-lived firms
function. This book pays c lose attention to these issues. • insights into international business strategy that can
Comprehensiveness and relevance also require coverage be derived from the resource-based view of the firm.
of the major current theories. The following insights have
In light of the fast-changing nature of the international
therefore been included: business environment, the leading-edge theory and up-
• the new trade theory and strategic trade policy to-date material included in this book make ii a valuable
• theories of internationalisation, including 'born globals' resource in this field.
ABOUT THE AUTHORS
ABOUT THE ORIGINAL AUTHOR
CHARLES W. L. HILL is the Hughes M. Blake Professor of International Business at the School of Business, University
of Washington. Professor Hill received his PhD in industrial organisation economics in 1983 from the University of
Manchester's Institute of Science and Technology (UMIST) in Great Britain. In addition to his position at the University
of Washington, he has served on the faculties of UMIST, Texas A&M University and Michigan State University.
Professor Hill teaches in the MBA and executive MBA programs at the University of Washington and has received
awards for teaching excellence in both programs. He has also taught on several customised executive programs.
Professor Hill has published more than 50 articles in peer-reviewed academic journals, as well as four college
textbooks-one on strategic management, one on principles of management, and the other two on international business
(one of which you are now holding). He serves on the editorial boards of several academic journals and previously served
as consulting editor at the Academy of Management Review.
ABOUTTHELOCALAUTHORS
THOMAS CRONK was formerly an academic staff member of the School of International Business, Queensland
University of Technology (QUTJ. While in this school he led the ongoing development of the international business
curriculum in the Faculty of Business at QUT for nearly a decade. After retiring from full-time academic work, he served
until recently as a teaching and learning consultant to the Faculty of Business at QUT.
With more than 30 years' experience in business education in the higher education sector, Thomas has designed,
taught and administered a range of undergraduate and postgraduate courses, including Marketing and International
Business, Globalisation of Business, Global Business Operations and, for international students, Business in Australia.
He has also studied and developed courses in international business in several other countries, including the United
Kingdom, the United States, Malaysia and Hong Kong.
Thomas has authored other textbooks, including Economics for the Real World, Business Organisation and
Management and Marketing and International Business.
RUMINTHA WICKRAMASEKERA is the coordinator and senior lecturer of one of the largest International Business
programs in Australia-Global Business at Queensland University of Technology (QUTJ. He has more than 15 years'
experience in teaching, developing and coordinating international business subjects at a number of Australian universities.
Rumintha has also been involved in several major projects focusing on identifying the dynamics of the
internationalisation process of small to medium-sized enterprises, including his PhD research, which examined the
internationalisation of the Australian wine industry.
He is the recipient of several teaching awards including The QUT Vice-Chancellor's Award for Excellence in Learning
and Teaching, and the Australian Government Office for Learning and Teaching Citation for Outstanding Contributions to
Student Learning.
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