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® This International Student Edition is for use outside of the U.S.
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Introducing
COMMUNICATION THEORY
Introducing
Analysis and Application
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West
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Turner
Richard L. West
Emerson College
Lynn H. Turner
Marquette University
INTRODUCING COMMUNICATION THEORY
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BRIEF CONTENTS iii
Brief Contents
Part One Foundations
COMMUNICATION, THEORY, AND RESEARCH
1. Thinking About Communication: Definitions, Models, and Ethics 1
2. Thinking About the Field: Traditions and Contexts 23
3. Thinking About Theory and Research 42
THE MEDIA
11. Agenda Setting Theory 179
12. Spiral of Silence Theory 193
13. Uses and Gratifications Theory 211
THE PUBLIC
20. The Rhetoric 322
21. Dramatism 339
22. The Narrative Paradigm 353
THE MEDIA
23. Media Ecology Theory 367
THE MEDIA
26. Cultivation Theory 419
27. Cultural Studies 436
Contents
Preface xvii
About the Authors xxix
Arousal 75
Threat Threshold 76
Violation Valence 76
Communicator Reward Valence 77
Integration and Critique 78
Integration 78
Critique 78
Scope 79
Utility 79
Testability 79
Heurism 79
Closing 80
Discussion Starters 80
Key Terms 80
Interpersonal: Relationship Development
Chapter 5 Uncertainty Reduction Theory 82
Assumptions of Uncertainty Reduction Theory 84
Key Concepts of URT: The Axiom and Theorem 86
Axioms of Uncertainty Reduction Theory 86
Theorems of Uncertainty Reduction Theory 88
Expansions of Uncertainty Reduction Theory 88
Antecedent Conditions 88
Strategies 89
Developed Relationships 90
Social Media and Computer-Mediated Communication 92
Context 94
Integration and Critique 96
Integration 96
Critique 96
Utility 97
Heurism 98
Closing 98
Discussion Starters 98
Key Terms 99
Chapter 6 Social Exchange Theory 100
Assumptions of Social Exchange Theory 103
Dimensions of Interdependence 106
Evaluation of a Relationship 107
Power and Exchange Patterns 109
Integration and Critique 110
Integration 111
Critique 111
Scope 111
Utility 111
viii CONTENTS
Testability 112
Heurism 112
Closing 113
Discussion Starters 113
Key Terms 114
Chapter 7 Social Penetration Theory 115
Assumptions of Social Penetration Theory 117
“Tearing Up” the Relationship: The Onion Analogy 120
A Social Exchange: Relational Costs and Rewards 122
Stages of the Social Penetration Process 123
Orientation: Revealing Bit by Bit 124
Exploratory Affective Exchange: The Self Emerges 125
Affective Exchange: Commitment and Comfortability 126
Stable Exchange: Raw Honesty and Intimacy 127
Integration and Critique 128
Integration 128
Critique 128
Scope 128
Heurism 129
Closing 129
Discussion Starters 129
Key Terms 130
Chapter 8 Social Information Processing Theory 131
Theoretical Turbulence: The Cues Filtered Out 134
Assumptions of Social Information Processing Theory 135
Hyperpersonal Perspective: “I Like What I Read and I Want More” 139
Sender: Selective Self-Presentation 139
Receiver: Idealization of the Sender 140
Channel Management 140
Feedback 141
Warranting: Gaining Confidence Online 142
Integration and Critique 143
Integration 143
Critique 143
Scope 144
Utility 144
Testability 144
Closing 145
Discussion Starters 145
Key Terms 146
Groups, Teams, and Organizations
Chapter 9 Structuration Theory 147
Assumptions of Structuration Theory 151
Central Concepts of Structuration Theory 153
CONTENTS ix
Facework 230
Assumptions of Face-Negotiation Theory 230
Individualistic and Collectivistic Cultures 233
Face Management and Culture 236
Managing Conflict Across Cultures 237
Integration and Critique 238
Integration 239
Critique 239
Logical Consistency 239
Heurism 240
Closing 240
Discussion Starters 240
Key Terms 241
Invention 329
Arrangement 329
Style 330
Memory 331
Delivery 331
Types of Rhetoric 331
Integration and Critique 334
Integration 335
Critique 335
Logical Consistency 335
Heurism 336
Test of Time 336
Closing 336
Discussion Starters 336
Key Terms 337
Chapter 21 Dramatism 339
Assumptions of Dramatism 341
Dramatism as New Rhetoric 342
Identification/Division and Substance 343
The Process of Guilt and Redemption 344
The Pentad 345
Integration and Critique 347
Integration 347
Critique 347
Scope 348
Parsimony 348
Utility 348
Heurism 349
Closing 350
Discussion Starters 350
Key Terms 351
Chapter 22 The Narrative Paradigm 353
Assumptions of the Narrative Paradigm 356
Key Concepts in the Narrative Approach 359
Narration (or Narratives) 359
Narrative Rationality 360
Integration and Critique 362
Integration 363
Critique 363
Scope 363
Logical Consistency 363
Utility 363
Heurism 364
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between them, Elphinstone rose to depart, but before he went, he
touched Swift on the shoulder with his sword, and dropped a hint
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fought a single combat with swords, which ended in Swift receiving a
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Elphinstone was indicted for this act before the High Court of
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man died without molestation at Leith three years after.
June 24.
Owing to the difficulty of travelling, few of the remarkable
foreigners who came to England found their way to Scotland; but
now and then an extraordinary person appeared. At this date, there
came to Edinburgh, and put up ‘at the house of Yaxley Davidson, at
the Cowgate Port,’ Joseph Jamati, Baculator or Governor of
Damascus. He appeared to be sixty, was of reddish-black
complexion, grave and well-looking, wearing a red cloth mantle
trimmed with silver lace, and a red turban set round with white
muslin; had a gray beard about half a foot long; and was described as
‘generally a Christian.’ Assistance under some severe taxation of the
Turkish pacha was what he held forth as the object of his visit to
Europe. He came to Edinburgh, with recommendations from the
Duke of Newcastle and other persons of distinction, and proposed to
make a round of the principal towns, and visit the Duke of Athole
and other great people. He was accompanied by an interpreter and
another servant. It appears that this personage had a public
reception from the magistrates, who bestowed on him a purse of
gold. In consequence of receiving a similar contribution from the
Convention of Burghs, he ultimately resolved to return without
making his proposed tour.
Four years later, Edinburgh received visits, in succession, from two
other Eastern hierarchs, one of them designated as archbishop of
Nicosia in Cyprus, of the Armenian Church, the other being Scheik
Schedit, from Berytus, near Mount Lebanon, of the Greek Church,
both bringing recommendatory letters from high personages, and
both aiming at a gathering of money for the relief of their
countrymen suffering under the Turks. Scheik Schedit had an
interpreter named Michel Laws, and two servants, and the whole
party went formally in a coach ‘to hear sermon in the High
Church.’[718]
July 28.
The six Highland companies were reviewed at Ruthven, in
Badenoch, by General Wade, and were 1732.
praised for their good state of discipline.
‘We of this country,’ says the reporter of the affair, ‘and, indeed, all
the Highland and northern parts of the kingdom, have substantial
reason to be well satisfied with them, since for a long time there has
not been the least ground to complain of disorders of any kind;
which we attribute to the vigilance of their officers, and a right
distribution and position of the several companies.’[719]