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Going to the
MOVI ES
Hollywood and the Social Experience of Cinema
University of Exeter Press also publishes the celebrated five-volume series looking at
the early years of English cinema, The Beginnings of the Cinema in England, by John
Barnes.
Going to the Movies
Hollywood and the Social Experience of Cinema
edited by
Richard Maltby, Melvyn Stokes and Robert C. Allen
First published in 2007 by
University of Exeter Press
Reed Hall, Streatham Drive
Exeter EX4 4QR
UK
www.exeterpress.co.uk
vi
contents
vii
Illustrations
viii
illustr ations
5.1 Mutual Movies ad, 1914 95
5.2 Advertisement for ‘Iowa’s Most Beautiful Photo Play Theatre’,
1912 97
5.3 Advertisement for the Canton Odeon, 1912 98
5.4 Pawtucket/Central Falls, Rhode Island 104
5.5 Downtown Pawtucket, c. 1913 105
5.6 Advertisement for the Pawtucket Star, 1907 106
5.7 Advertisement for the Star Theatre, 1913 108
6.1 ‘Next Year at the Moving Pictures,’ 1912 114
6.2 ‘Abie’s moving picture’ cartoons, 1912 123
7.1 The Franklin Theater, c. 1940 133
7.2 A map of Springfield showing ‘social quality’ rankings, 1926 139
7.3 One week’s programming at the Franklin theatre, May 1937 152
9.1 Separate entrance, separate seating: ‘Jim Crow roost’ in a motion
picture theater in Belzoni, Mississippi, 1939 198
10.1 Catalogue for Kodak’s 16mm Kodascope Library Service, 1930 223
10.2 Advertisement for Pathégrams, 1930 224
10.3 Advertisement for a ‘home-talkie’ unit, 1930 227
10.4 ‘A click of the Switch …’ Kodak advertisement, 1927 229
10.5 Advertisement for Kodak’s line of film furniture, 1930 231
12.1 Advertisement for a Free Show in Campbellsville, Kentucky, 1940 249
12.2 Ad for John Deere Day, 1938 254
12.3 The 1926 USDA Motion Picture Catalogue 263
15.1 Father Felix Morlion 312
15.2 Lloyd Bacon’s Wonder Bar, 1934 318
17.1 Vue de remerciements au public, 1900 334
17.2 Ferdi Tayfur dubbing a Laurel-Hardy film, 1941 340
ix
Notes on Contributors
contr ibu tors
on a study of Alcohol and Empire as well as a general book on Popular Culture
and Mass Media in Modern Africa.
Daniel Biltereyst is Professor in Film, Television and Cultural Media Studies,
Ghent University, Belgium, where he leads the Working Group Film and TV
Studies (www.wgfilmtv.ugent.be). His work is on screen culture as sites of
controversy, public debate and moral/media panic, more specifically on film
censorship and the historical reception of controversial movies and genres.
Recent essays can be found in: Understanding Reality TV (2004), Rebel without
a Cause: Approaches to a Maverick Masterwork (2005), Communication Theory
and Research (2005), Youth Culture in Global Cinema (2007), Historical Journal
of Film, Radio and Television (2007).
Richard Butsch is Professor of Sociology, American Studies, and Film and
Media Studies at Rider University. He is author of The Making of American
Audiences from Stage to Television, 1750–1990 (2000) and The Citizen Audience:
Crowds, Publics and Individuals (2007); and editor of For Fun and Profit: The
Transformation of Leisure into Consumption (1990) and Media and Public Spheres
(2007).
Thomas Doherty is a Professor of American Studies at Brandeis University.
He is an associate editor of Cineaste and the author of Teenagers and Teenpics:
The Juvenilization of American Movies in the 1950s (1988), Projections of War:
Hollywood, American Culture, and World War II (1993), Pre-Code Hollywood:
Sex, Immorality, and Insurrection in American Cinema, 1930–1934 (1999), Cold
War, Cool Medium: Television, McCarthyism, and American Culture (2003),
and Hollywood’s Censor: Joseph I. Breen and the Production Code Administration
(2007).
Jane M. Gaines is Professor of Literature and English at Duke University,
where she founded the Film/Video/Digital Program. She is author of two
award-winning books, Contested Culture: The Image, the Voice, and the Law (1991)
and Fire and Desire: Mixed Race Movies in the Silent Era (2001). Currently she is
working on The Documentary Destiny of Cinema and Fictioning Histories: Women
in the Silent Era International Film Industries.
Mark Glancy is a Senior Lecturer in History at Queen Mary, University of
London, where he teaches courses in American and British film history. His
publications include When Hollywood Loved Britain (1999), The 39 Steps: A British
Film Guide (2003), and, as co-editor, The New Film History: Sources, Methods,
Approaches (2007).
Ahmet Gürata is Assistant Professor of Film and Media Studies at Bilkent
University, Ankara. He has written on Turkish cinema and cross-cultural
reception. He is currently researching on local film culture in Turkey.
xi
g oing to the mov ies
Mark Jancovich is Professor of Film and Television Studies at the University
of East Anglia. He is the author of several books, including: Horror (1992);
Rational Fears: American Horror in the 1950s (1996); and The Place of the Audience:
Cultural Geographies of Film Consumption (with Lucy Faire and Sarah Stubbings,
2003). His edited books include: Approaches to Popular Film (with Joanne
Hollows, 1995); Defining Cult Movies: The Cultural Politics of Oppositional Taste
(with Antonio Lazaro-Reboll, Julian Stringer, and Andrew Willis, 2003); and
Film Histories: An Introduction and Reader (with Paul Grainge and Sharon
Monteith, 2006).
Jeffrey Klenotic is Associate Professor of Communication Arts at the University
of New Hampshire-Manchester. His essays on cinema history and histori-
ography have been published in the Communication Review, the Velvet Light Trap
and Film History, as well as in several edited anthologies and encyclopedias. He
is currently developing a research tool on moviegoing and cultural geography
using Geographic Information System (GIS) software to construct interactive
maps from multiple databases.
Barbara Klinger is a Professor in the Department of Communication and
Culture at Indiana University in Bloomington, Indiana, where she teaches film
and media studies. Her research focuses on reception studies, fan studies, and
cinema’s relationship to new media. Along with numerous articles, she is author
of Melodrama and Meaning: History, Culture, and the Films of Douglas Sirk (1994)
and Beyond the Multiplex: Cinema, New Technologies, and the Home (2006).
Annette Kuhn writes and teaches on films, cinema history, visual culture, and
cultural memory. She is co-editor of Screen; Visiting Professor at Queen Mary,
University of London; Docent in Cinema Studies at Stockholm University;
and a Fellow of the British Academy. Her books include An Everyday Magic:
Cinema and Cultural Memory (2002); Family Secrets: Acts of Memory and
Imagination (2002), and (co-edited with Kirsten Emiko McAllister) Locating
Memory: Photographic Acts (2006). Her book on Lynne Ramsay’s film Ratcatcher
is forthcoming in the BFI Modern Classics series.
Terry Lindvall holds the endowed C.S. Lewis Chair of Communication and
Christian Thought at Virginia Wesleyan College in Norfolk, Virginia, and is
the author of Sanctuary Cinema (2007), The Silents of God: Silent American Film
and Religion (2001) and other works. He has been executive producer of over
50 award-winning films (Cradle of Genius, 2003) including several Student
Academy Awards (Bird in a Cage 1986), and has taught at Duke University and
the College of William and Mary.
Christopher J. McKenna is a Ph.D. candidate in English and American Studies
at the University of North Carolina at Chapel Hill, where he is completing a
dissertation concerning the history of moviegoing in Robeson County, North
xii
contr ibu tors
Carolina (focusing on issues of race, censorship, and entrepreneurship). After
nearly twenty years in the financial-technology industry, he currently serves
as Senior Vice President and Chief Information Officer at Smith Breeden
Associates, Inc., a global investment management firm.
Richard Maltby is Professor of Screen Studies and Head of the School of
Humanities at Flinders University, South Australia. His publications include
Hollywood Cinema (2nd edition 2003), Dreams for Sale: Popular Culture in the
Twentieth Century (1989), Harmless Entertainment: Hollywood and the Ideology of
Consensus (1983), and ‘Film Europe’ and ‘Film America’: Cinema, Commerce and
Cultural Exchange, 1925–1939 (1999), which won the Prix Jean Mitry for cinema
history in 2000, as well as numerous articles and essays.
Anne Morey is an associate professor in English at Texas A&M University.
Her book Hollywood Outsiders: The Adaptation of the Film Industry, 1913–1934
(2003) deals with Hollywood’s critics and co-opters in the later silent and early
sound periods. She has published in Film History, Quarterly Review of Film
and Video, and Tulsa Studies in Women’s Literature, among other venues. She is
presently at work on a history of religious film-making in the United States
from the late nineteenth century to the present.
John Sedgwick is a film economic historian who lectures at London
Metropolitan University. He is particularly concerned with the measurement
and interpretation of film popularity and has developed a methodology
(POPSTAT) for estimating the former. His publications include Film-going in
Britain during the 1930s (2000), an anthology of articles on the Economic History
of Film (2005) edited with Mike Pokorny, and essays in Cinema Journal (2006)
Explorations in Economic History (1998), the Journal of Cultural History (2001),
the Journal of Economic History and the Economic History Review (2005).
Melvyn Stokes teaches at University College London, where he has been
principal organiser of the Commonwealth Fund Conference on American
History since 1988. His edited books include Race and Class in the American
South since 1890 (1994), The Market Revolution in America (1996), and The
State of U.S. History (2002). He has co-edited, with Richard Maltby, four
volumes on cinema audiences: American Movie Audiences (1999), Identifying
Hollywood’s Audiences (1999), Hollywood Spectatorship (2001) and Hollywood
Abroad (2004). His book D.W. Griffith’s ‘The Birth of a Nation’: A History of
‘The Most Controversial Motion Picture of All Time’ has just been published by
Oxford University Press.
Judith Thissen is Assistant Professor in Media History, Utrecht University,
Netherlands. She is the author of several essays on the politics of popular
entertainment in the immigrant Jewish community of New York City. Her most
recent publications include ‘Film and Vaudeville on New York’s Lower East
xiii
g oing to the mov ies
Side’ in The Art of Being Jewish in Modern Times (2007), ‘National and Local
Movie Moguls: Two Patterns of Jewish Showmanship in Film Exhibition’ in
Jews and American Popular Culture (2006), and ‘Reconsidering the Decline of
the New York Yiddish Theatre in the Early 1900s,’ Theatre Survey (2003).
Gregory A. Waller is Professor and Chair of the Department of Communication
and Culture at Indiana University. His publications on American film include
Moviegoing in America (2002) and Main Street Amusements: Movies and Commercial
Entertainment in a Southern City, 1896–1900 (1995), which won the Katherine
Singer Kovacs Award from the Society for Cinema Studies and the Theatre
Library Association award. He is currently completing two projects: Movies on
the Road, a history of itinerant film exhibition, particularly in the 1930s, and
Japan-in-America, a study of the representation of Japan in American culture,
1890–1915 (http://www.indiana.edu/~jia1915/).
Haidee Wasson is Assistant Professor of Cinema at Concordia University,
Montreal. She has previously taught at the University of Minnesota and Harvard
University. She is author of Museum Movies: The Museum of Modern Art and the
Birth of Art Cinema (2005), and co-editor of Inventing Film Studies (2007), on
the history of the discipline of film studies. She has published numerous articles
in journals such as Film History, Convergences, Continuum, Frameworks, and
The Moving Image. Her research interests include extra-theatrical film culture,
historiography, museums and cinema, and emergent screen technologies.
xiv
Another Random Document on
Scribd Without Any Related Topics
These hour-glasses (drawn through each point of the world
considered in turn as a Here-Now) embody what we know of the
absolute structure of the world so far as space and time are
concerned. They show how the “grain” of the world runs.
Father Time has been pictured as an old man with a scythe and
an hour-glass. We no longer permit him to mow instants through the
world with his scythe; but we leave him his hour-glass.
Since the hour-glass is absolute its two cones provide
respectively an Absolute Future and an Absolute Past for the event
Here-Now. They are separated by a wedge-shaped neutral zone
which (absolutely) is neither past nor future. The common
impression that relativity turns past and future altogether topsy-
turvy is quite false. But, unlike the relative past and future, the
absolute past and future are not separated by an infinitely narrow
present. It suggests itself that the neutral wedge might be called the
Absolute Present; but I do not think that is a good nomenclature. It
is much better described as Absolute Elsewhere. We have abolished
the Now lines, and in the absolute world the present (Now) is
restricted to Here-Now.
Perhaps I may illustrate the peculiar conditions arising from the
wedge-shaped neutral zone by a rather hypothetical example.
Suppose that you are in love with a lady on Neptune and that she
returns the sentiment. It will be some consolation for the melancholy
separation if you can say to yourself at some—possibly prearranged
—moment, “She is thinking of me now”. Unfortunately a difficulty
has arisen because we have had to abolish Now. There is no
absolute Now, but only the various relative Nows differing according
to the reckoning of different observers and covering the whole
neutral wedge which at the distance of Neptune is about eight hours
thick. She will have to think of you continuously for eight hours on
end in order to circumvent the ambiguity of “Now”.
At the greatest possible separation on the earth the thickness of
the neutral wedge is no more than a tenth of a second; so that
terrestrial synchronism is not seriously interfered with. This suggests
a qualification of our previous conclusion that the absolute present is
confined to Here-Now. It is true as regards instantaneous events
(point-events). But in practice the events we notice are of more than
infinitesimal duration. If the duration is sufficient to cover the width
of the neutral zone, then the event taken as a whole may fairly be
considered to be Now absolutely. From this point of view the
“nowness” of an event is like a shadow cast by it into space, and the
longer the event the farther will the umbra of the shadow extend.
As the speed of matter approaches the speed of light its mass
increases to infinity, and therefore it is impossible to make matter
travel faster than light. This conclusion is deduced from the classical
laws of physics, and the increase of mass has been verified by
experiment up to very high velocities. In the absolute world this
means that a particle of matter can only proceed from Here-Now
into the absolute future—which, you will agree, is a reasonable and
proper restriction. It cannot travel into the neutral zone; the limiting
cone is the track of light or of anything moving with the speed of
light. We ourselves are attached to material bodies, and therefore
we can only go on into the absolute future.
Events in the absolute future are not absolutely Elsewhere. It
would be possible for an observer to travel from Here-Now to the
event in question in time to experience it, since the required velocity
is less than that of light; relative to the frame of such an observer
the event would be Here. No observer can reach an event in the
neutral zone, since the required speed is too great. The event is not
Here for any observer (from Here-Now); therefore it is absolutely
Elsewhere.
Time’s Arrow. The great thing about time is that it goes on. But this
is an aspect of it which the physicist sometimes seems inclined to
neglect. In the four-dimensional world considered in the last chapter
the events past and future lie spread out before us as in a map. The
events are there in their proper spatial and temporal relation; but
there is no indication that they undergo what has been described as
“the formality of taking place”, and the question of their doing or
undoing does not arise. We see in the map the path from past to
future or from future to past; but there is no signboard to indicate
that it is a one-way street. Something must be added to the
geometrical conceptions comprised in Minkowski’s world before it
becomes a complete picture of the world as we know it. We may
appeal to consciousness to suffuse the whole—to turn existence into
happening, being into becoming. But first let us note that the picture
as it stands is entirely adequate to represent those primary laws of
Nature which, as we have seen, are indifferent to a direction of time.
Objection has sometimes been felt to the relativity theory because
its four-dimensional picture of the world seems to overlook the
directed character of time. The objection is scarcely logical, for the
theory is in this respect no better and no worse than its
predecessors. The classical physicist has been using without
misgiving a system of laws which do not recognise a directed time;
he is shocked that the new picture should expose this so glaringly.
Without any mystic appeal to consciousness it is possible to find
a direction of time on the four-dimensional map by a study of
organisation. Let us draw an arrow arbitrarily. If as we follow the
arrow we find more and more of the random element in the state of
the world, then the arrow is pointing towards the future; if the
random element decreases the arrow points towards the past. That
is the only distinction known to physics. This follows at once if our
fundamental contention is admitted that the introduction of
randomness is the only thing which cannot be undone.
I shall use the phrase “time’s arrow” to express this one-way
property of time which has no analogue in space. It is a singularly
interesting property from a philosophical standpoint. We must note
that—
(1) It is vividly recognised by consciousness.
(2) It is equally insisted on by our reasoning faculty, which tells
us that a reversal of the arrow would render the external world
nonsensical.
(3) It makes no appearance in physical science except in the
study of organisation of a number of individuals. Here the arrow
indicates the direction of progressive increase of the random
element.
Let us now consider in detail how a random element brings the
irrevocable into the world. When a stone falls it acquires kinetic
energy, and the amount of the energy is just that which would be
required to lift the stone back to its original height. By suitable
arrangements the kinetic energy can be made to perform this task;
for example, if the stone is tied to a string it can alternately fall and
reascend like a pendulum. But if the stone hits an obstacle its kinetic
energy is converted into heat-energy. There is still the same quantity
of energy, but even if we could scrape it together and put it through
an engine we could not lift the stone back with it. What has
happened to make the energy no longer serviceable?
Looking microscopically at the falling stone we see an enormous
multitude of molecules moving downwards with equal and parallel
velocities—an organised motion like the march of a regiment. We
have to notice two things, the energy and the organisation of the
energy. To return to its original height the stone must preserve both
of them.
When the stone falls on a sufficiently elastic surface the motion
may be reversed without destroying the organisation. Each molecule
is turned backwards and the whole array retires in good order to the
starting-point—
History is not made that way. But what usually happens at the
impact is that the molecules suffer more or less random collisions
and rebound in all directions. They no longer conspire to make
progress in any one direction; they have lost their organisation.
Afterwards they continue to collide with one another and keep
changing their directions of motion, but they never again find a
common purpose. Organisation cannot be brought about by
continued shuffling. And so, although the energy remains
quantitatively sufficient (apart from unavoidable leakage which we
suppose made good), it cannot lift the stone back. To restore the
stone we must supply extraneous energy which has the required
amount of organisation.
Here a point arises which unfortunately has no analogy in the
shuffling of a pack of cards. No one (except a conjurer) can throw
two half-shuffled packs into a hat and draw out one pack in its
original order and one pack fully shuffled. But we can and do put
partly disorganised energy into a steam-engine, and draw it out
again partly as fully organised energy of motion of massive bodies
and partly as heat-energy in a state of still worse disorganisation.
Organisation of energy is negotiable, and so is the disorganisation or
random element; disorganisation does not for ever remain attached
to the particular store of energy which first suffered it, but may be
passed on elsewhere. We cannot here enter into the question why
there should be a difference between the shuffling of energy and the
shuffling of material objects; but it is necessary to use some caution
in applying the analogy on account of this difference. As regards
heat-energy the temperature is the measure of its degree of
organisation; the lower the temperature, the greater the
disorganisation.
Are Space and Time Infinite? I suppose that everyone has at some
time plagued his imagination with the question, Is there an end to
space? If space comes to an end, what is beyond the end? On the
other hand the idea that there is no end, but space beyond space for
ever, is inconceivable. And so the imagination is tossed to and fro in
a dilemma. Prior to the relativity theory the orthodox view was that
space is infinite. No one can conceive infinite space; we had to be
content to admit in the physical world an inconceivable conception—
disquieting but not necessarily illogical. Einstein’s theory now offers
a way out of the dilemma. Is space infinite, or does it come to an
end? Neither. Space is finite but it has no end; “finite but
unbounded” is the usual phrase.
Infinite space cannot be conceived by anybody; finite but
unbounded space is difficult to conceive but not impossible. I shall
not expect you to conceive it; but you can try. Think first of a circle;
or, rather, not the circle, but the line forming its circumference. This
is a finite but endless line. Next think of a sphere—the surface of a
sphere—that also is a region which is finite but unbounded. The
surface of this earth never comes to a boundary; there is always
some country beyond the point you have reached; all the same
there is not an infinite amount of room on the earth. Now go one
dimension more; circle, sphere—the next thing. Got that? Now for
the real difficulty. Keep a tight hold of the skin of this hypersphere
and imagine that the inside is not there at all—that the skin exists
without the inside. That is finite but unbounded space.
No; I don’t think you have quite kept hold of the conception. You
overbalanced just at the end. It was not the adding of one more
dimension that was the real difficulty; it was the final taking away of
a dimension that did it. I will tell you what is stopping you. You are
using a conception of space which must have originated many
million years ago and has become rather firmly embedded in human
thought. But the space of physics ought not to be dominated by this
creation of the dawning mind of an enterprising ape. Space is not
necessarily like this conception; it is like—whatever we find from
experiment it is like. Now the features of space which we discover by
experiment are extensions, i.e. lengths and distances. So space is
like a network of distances. Distances are linkages whose intrinsic
nature is inscrutable; we do not deny the inscrutability when we
apply measure numbers to them—2 yards, 5 miles, etc.—as a kind of
code distinction. We cannot predict out of our inner consciousness
the laws by which code-numbers are distributed among the different
linkages of the network, any more than we can predict how the
code-numbers for electromagnetic force are distributed. Both are a
matter for experiment.
If we go a very long way to a point in one direction through
the universe and a very long way to a point in the opposite
direction, it is believed that between and there exists a linkage
of the kind indicated by a very small code-number; in other words
these points reached by travelling vast distances in opposite
directions would be found experimentally to be close together. Why
not? This happens when we travel east and west on the earth. It is
true that our traditional inflexible conception of space refuses to
admit it; but there was once a traditional conception of the earth
which refused to admit circumnavigation. In our approach to the
conception of spherical space the difficult part was to destroy the
inside of the hypersphere leaving only its three-dimensional surface
existing. I do not think that is so difficult when we conceive space as
a network of distances. The network over the surface constitutes a
self-supporting system of linkage which can be contemplated
without reference to extraneous linkages. We can knock away the
constructional scaffolding which helped us to approach the
conception of this kind of network of distances without endangering
the conception.
We must realise that a scheme of distribution of inscrutable
relations linking points to one another is not bound to follow any
particular preconceived plan, so that there can be no obstacle to the
acceptance of any scheme indicated by experiment.
We do not yet know what is the radius of spherical space; it
must, of course, be exceedingly great compared with ordinary
standards. On rather insecure evidence it has been estimated to be
not many times greater than the distance of the furthest known
nebulae. But the boundlessness has nothing to do with the bigness.
Space is boundless by re-entrant form not by great extension. That
which is is a shell floating in the infinitude of that which is not. We
say with Hamlet, “I could be bounded in a nutshell and count myself
a king of infinite space”.
But the nightmare of infinity still arises in regard to time. The
world is closed in its space dimensions like a sphere, but it is open at
both ends in the time dimension. There is a bending round by which
East ultimately becomes West, but no bending by which Before
ultimately becomes After.
I am not sure that I am logical but I cannot feel the difficulty of
an infinite future time very seriously. The difficulty about A.D. will
not happen until we reach A.D. , and presumably in order to
reach A.D. the difficulty must first have been surmounted. It
should also be noted that according to the second law of
thermodynamics the whole universe will reach thermodynamical
equilibrium at a not infinitely remote date in the future. Time’s arrow
will then be lost altogether and the whole conception of progress
towards a future fades away.
But the difficulty of an infinite past is appalling. It is inconceivable
that we are the heirs of an infinite time of preparation; it is not less
inconceivable that there was once a moment with no moment
preceding it.
This dilemma of the beginning of time would worry us more were
it not shut out by another overwhelming difficulty lying between us
and the infinite past. We have been studying the running-down of
the universe; if our views are right, somewhere between the
beginning of time and the present day we must place the winding up
of the universe.
Travelling backwards into the past we find a world with more and
more organisation. If there is no barrier to stop us earlier we must
reach a moment when the energy of the world was wholly organised
with none of the random element in it. It is impossible to go back
any further under the present system of natural law. I do not think
the phrase “wholly organised” begs the question. The organisation
we are concerned with is exactly definable, and there is a limit at
which it becomes perfect. There is not an infinite series of states of
higher and still higher organisation; nor, I think, is the limit one
which is ultimately approached more and more slowly. Complete
organisation does not tend to be more immune from loss than
incomplete organisation.
There is no doubt that the scheme of physics as it has stood for
the last three-quarters of a century postulates a date at which either
the entities of the universe were created in a state of high
organisation, or pre-existing entities were endowed with that
organisation which they have been squandering ever since.
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