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Untitled-7 1 25/01/2019 14:39
BRIEF C O N T E NT S
2 The Key Principles of Economics 27 PART 5 Money, Banking, and Monetary Policy
3 Exchange and Markets 47
13 Money and the Banking System 272
4 Demand, Supply, and Market
14 The Federal Reserve and Monetary
Equilibrium 62
Policy 291
PART 2 The Basic Concepts in Macroeconomics
PART 6 Inflation, Unemployment, and Economic
Policy
5 Measuring a Nation’s Production
and Income 92 15 Modern Macroeconomics: From the
6 Unemployment and Inflation 115 Short Run to the Long Run 311
16 The Dynamics of Inflation and
PART 3 The Economy in the Long Run Unemployment 329
7 The Economy at Full Employment 136 17 Macroeconomic Policy Debates 348
8 Why Do Economies Grow? 156
PART 7 The International Economy
PART 4 Economic Fluctuations and Fiscal Policy 18 International Trade and Public
Policy 365
9 Aggregate Demand and Aggregate
Supply 184 19 The World of International
Finance 386
10 Fiscal Policy 204
iv
PART 2
The Basic Concepts in Macroeconomics 6 Unemployment and Inflation 115
Examining Unemployment 116
5 Measuring a Nation’s Production and How Is Unemployment Defined and Measured? 116
Income 92
Alternative Measures of Unemployment and Why
They Are Important 118
The Flip Sides of Macroeconomic Activity:
Production and Income 93 Who Are the Unemployed? 119
The Circular Flow of Production and Income 94 APPLICATION 1 Declining Labor Force
Participation 120
APPLICATION 1 Using Value Added to Measure
the True Size of Walmart 95 Categories of Unemployment 121
Types of Unemployment: Cyclical, Frictional, and APPLICATION 1 The Black Death and Living
Structural 121 Standards in Old England 142
The Natural Rate of Unemployment 122 Labor Market Equilibrium and Full
Employment 143
APPLICATION 2 Disability Insurance and Labor
Force Participation 123 Using the Full-Employment Model 144
The Costs of Unemployment 123 Taxes and Potential Output 144
APPLICATION 3 Social Norms, Unemployment, and Real Business Cycle Theory 145
Perceived Happiness 124
APPLICATION 2 Do European Soccer Stars Change
Clubs to Reduce Their Taxes? 147
The Consumer Price Index and the Cost of
Living 125
APPLICATION 3 Government Policies and Savings
The CPI versus the Chain Index for GDP 126 Rates 148
Wages and the Demand and Supply for Capital Deepening 162
Labor 140
Saving and Investment 163
Labor Market Equilibrium 141
How Do Population Growth, Government, and
Changes in Demand and Supply 141 Trade Affect Capital Deepening? 164
The Key Role of Technological Progress 166 Flexible and Sticky Prices 185
What Causes Technological Progress? 169 The Components of Aggregate Demand 188
Research and Development Funding 169 Why the Aggregate Demand Curve Slopes
Downward 188
Monopolies That Spur Innovation 170
Shifts in the Aggregate Demand Curve 189
The Scale of the Market 170
How the Multiplier Makes the Shift Bigger 190
Induced Innovations 171
APPLICATION 2 Two Approaches to Determining
Education, Human Capital, and the Accumulation the Causes of Recessions 194
of Knowledge 171
The Federal Deficit and Fiscal Policy 213 Government Spending and Taxation 233
Fiscal Policy in U.S. History 215 APPLICATION 3 The Broken Window Fallacy and
Keynesian Economics 238
The Depression Era 215
Exports and Imports 240
The Kennedy Administration 216
The Clinton and George W. Bush The Income-Expenditure Model and the
Administrations 217 Aggregate Demand Curve 243
The Obama and Trump Administrations 217 * SUMMARY 245 * KEY TERMS 245
* EXERCISES 245 * CRITICAL THINKING 248
APPLICATION 3 How Effective was the 2009
Stimulus? 218 * ECONOMIC EXPERIMENT 249
Understanding the Multiplier 231 Investment and the Stock Market 261
APPLICATION 3 Underwater Homeowners and APPLICATION 4 Coping with the Financial Chaos
Debt Forgiveness 263 Caused by the Mortgage Crisis 285
APPLICATION 4 New Regulations for Financial APPENDIX: Formula for Deposit Creation 290
Stability 267
* SUMMARY 268 * KEY TERMS 268 14 The Federal Reserve and Monetary
* EXERCISES 269 * CRITICAL THINKING 270 Policy 291
* ECONOMIC EXPERIMENT 271
The Money Market 292
The Demand for Money 292
PART 5
Money, Banking, and Monetary Policy APPLICATION 1 What to Do with the Fed’s Balance
Sheet? 294
13 Money and the Banking System 272 How the Federal Reserve Can Change the
Money Supply 295
What Is Money? 273
Open Market Operations 295
Three Properties of Money 273
Other Tools of the Fed 296
Measuring Money in the U.S. Economy 275
APPLICATION 2 Commodity Prices and Interest
APPLICATION 1 Cash as a Sign of Trust 276 Rates 297
How Banks Create Money 277 How Interest Rates Are Determined:
A Bank’s Balance Sheet: Where the Money Comes Combining the Demand and Supply
from and Where It Goes 277 of Money 298
How Banks Create Money 278 Interest Rates and Bond Prices 299
How the Money Multiplier Works 279 Interest Rates and How They Change
How the Money Multiplier Works in Reverse 280 Investment and Output (GDP) 301
The Structure of the Federal Reserve 282 Monetary Policy Challenges for the Fed 305
The Independence of the Federal Reserve 283 Lags in Monetary Policy 305
Should the Fed Target Both Inflation and To Help Domestic Firms Establish Monopolies in
Employment? 355 World Markets 374
APPLICATION 1 Creating the U.S. Federal Fiscal APPLICATION 2 Chinese Imports and Local
System through Debt Policy 355 Economies 375
Quotas and Voluntary Export Restraints 370 Changes in Demand or Supply 389
Responses to Protectionist Policies 372
Real Exchange Rates and Purchasing Power
Parity 391
APPLICATION 1 The Impact of Tariffs on the Poor 373
The U.S. Experience with Fixed and Flexible * ECONOMIC EXPERIMENT 408
Exchange Rates 400
Glossary 409
Exchange Rate Systems Today 401
Index 417
In preparing this tenth edition, we had three primary goals. • In Chapter 18, we explore how automobile companies
First, we wanted to incorporate the ongoing changes in the have been purchasing a large fraction of their parts
United States and world economies as they have continued outside the United States to put into “American” cars.
to recover and adjust from the worldwide recession of the • We also incorporated a total of 21 exciting new
last decade. Second, we strived to update this edition to Applications into this edition including four in the
reflect the latest exciting developments in economic think- common chapters (Chapters 1–4). In addition, we
ing and make these accessible to new students of economics. incorporated a total of 9 new chapter-opening stories.
Finally, we wanted to stay true to the philosophy of the text- These fresh applications and chapter openers show the
book—using basic concepts of economics to explain a wide widespread relevance of economic analysis.
variety of timely and interesting economic applications.
• In the first four introductory chapters, the new
To improve student results, we recommend pairing the
applications include solar tax credits (Chapter 1), crop
text content with MyLab Economics, which is the teach-
insurance and food production (Chapter 3), and the
ing and learning platform that empowers you to reach every
effects of the growing popularity of craft beer on hop
student. By combining trusted author content with digital
prices (Chapter 4).
tools and a flexible platform, MyLab personalizes the learn-
ing experience and will help your students learn and retain • In the core macroeconomics chapters, other new
key course concepts while developing skills that future applications include explaining high rates of saving in
employers are seeking in their candidates. From Digital China (Chapter 7), the behavior of households that
Interactives to Real-time Data Analysis Exercises, are wealthy but have little cash on hand (Chapter 11),
MyLab Economics helps you teach your course, your way. theories of why investment spending has been low in
Learn more at www.pearson.com/mylab/economics. the United States (Chapter 12), the role that Bitcoin
and other cryptocurrencies may play in the monetary
New to This Edition system (Chapter 13), and the role that technological
improvements in other countries will have on trade and
In addition to updating all the figures and data, we made a welfare for the United States (Chapter 18).
number of other key changes in this edition. They include
the following: Solving Teaching and Learning
• At the end of each chapter, we have added Critical
Challenges
Thinking Exercises that challenge the student to think Many students who take the principles of economics class
more deeply about the topics and ideas within the have difficulty seeing the relevance of the key concepts of
chapters. economics, including the role of opportunity costs, thinking
• We discuss in Chapter 6 the links between disability on the margin, the benefits of voluntary exchange, the idea
insurance and labor force participation. of diminishing returns, and the distinction between real and
nominal magnitudes. This reduces student preparedness
• We discuss in Chapter 8 the relationships between cit-
and engagement. We explore the five key principles of eco-
ies and economic growth.
nomics we think are most important to students and use the
• We discuss in Chapter 10 the concept of dynamic scor- following resources to engage students with the content to
ing and explain how it is used to estimate tax revenues highlight not only how economics is relevant to their lives,
in the federal budget process. but also their future careers.
• We discuss in Chapter 12 the Dodd-Frank regulations
and consider how they will impact the financial sector Make Economics Relevant through
and the economy. Real-World Application
• In Chapter 14, we introduce Jerome Powell, the new Real-world application is crucial to helping students find
Chairman of the Federal Reserve and discuss his prior the relevance in economics. As such, our applications-driven
experience and the challenges he will face in the new text includes over 130 real-world Applications to help stu-
economic environment. dents master essential economics concepts. Here is an exam-
xv
ple of our approach from Chapter 4, “Demand, Supply, and 5.9 Repaying a Car Loan. Suppose you borrow money to 5.10 Inflation and Interest Rates. Len buys MP3 music at
Market Equilibrium.” buy a car and must repay $20,000 in interest and prin-
cipal in 5 years. Your current monthly salary is $4,000.
$1 per tune and prefers music now to music later. He is
willing to sacrifice 10 tunes today as long as he gets at
(Related to Application 5 on page 40.) least 11 tunes in a year. When Len loans $50 to Barb
66 P AR T 1
Complete the following table. for a 1-year period, he cuts back his music purchases
by 50 tunes.
Which environment has the lowest real cost of repay-
ing the loan? a. To make Len indifferent about making the
APPLICATION 1 loan, Barb must repay him _________ tunes or
$_________. The implied interest rate is _________
THE LAW OF DEMAND FOR YOUNG SMOKERS Change in Prices and Months of Work to percent.
Wages Monthly Salary Repay $20,000 Loan b. Suppose that over the 1-year period of the loan, all
APPLYING THE CONCEPTS #1: What is the law of demand? Stable $4,000 prices (including the price of MP3 tunes) increase by
inflation: Prices rise 20 percent, and Len and Barb anticipate the price
that increases in state cigarette taxes between 1990 and 2005 by 25% changes. To make Len indifferent about making
resulted in less participation (fewer smokers) and lower fre-
Deflation: Prices drop the loan, Barb must repay him _________ tunes or
quency (fewer cigarettes per smoker).
A change in cigarette taxes in Canada illustrates the sec- by 50% $_________. The implied interest rate is _________
ond effect, the new-smoker effect. in 1994, several provinces percent.
in eastern Canada cut their cigarette taxes in response to the
smuggling of cigarettes from the united States (where taxes are
lower), and the price of cigarettes in the provinces decreased
by roughly 50 percent. Researchers tracked the choices of CRITICAL THINKING
591 youths from the Waterloo Smoking Prevention Program and
As price decreases and we move downward along the market concluded that the lower price increased the smoking rate by
roughly 17 percent. Related to Exercises 1.6 and 1.8. 1. Consider a college graduate who is thinking about 4. Consider a student studying for a biology exam.
demand for cigarettes, the quantity of cigarettes demanded enrolling in law school. How would you compute the Would you expect study time to be subject to dimin-
increases for two reasons. First, people who smoked cigarettes
cost of a 3-year law degree? ishing returns? Suppose productivity is measured as
Stimulate Active Learning with Experiments
at the original price respond to the lower price by smoking
more. Second, some people start smoking.
SOURCES: (1) Anindya Sen and Tony Wirjanto, “Estimating the Impacts of Ciga-
2.Suppose you open a new food cart and must decide the anticipated increase in the exam score. Construct
rette Taxes on Youth Smoking Participation, Initiation, and Persistence: Empirical
in the united States, cigarette taxes vary across states, and how long to remain open. Explain how you would use a numerical example in which the first hour is twice as
Evidence from Canada,” Health Economics 19 (2010), pp. 1264–1280. (2) Chris-
studies of cigarette consumption patterns show that higher economic logic to make the decision. productive as the second hour, which is twice as pro-
Economics Experiment sections are available throughout
topher Carpentera and Philip J. Cook, “Cigarette Taxes and Youth Smoking: New
taxes mean less cigarette consumption by youths. using data Evidence from National, State, and Local Youth Risk Behavior Surveys,” Journal ductive as the third hour, and so on up to five hours
3. At the end of a party, Steph Curry must decide whether
from the youth Risk Behavior Surveys (ySBS), one study shows of Health Economics 27 (2008), pp. 287–299. of study.
the text, rolled
engaging students
a single station-with
to clean up his back yard by tossing discarded napkins
(conveniently into spheres) into 5. the opportunity to perform
Suppose you graduate from college with $40,000 in
ary trash can. Given his formidable 3-point skills, he student-loan debt. Over the 10 years it takes you to
The market demand is negatively sloped, reflecting the law of demand. This is
their own the
could complete economic
task in 3 minutes,analysis.
compared to repay the debt, do you prefer inflation or stable prices?
Suppose that after you repay your debt, you become a
an hour for a groundskeeper. Should he clear the dis-
Each Application has at least one related exercise available
sensible, because if each consumer obeys the law of demand, consumers as a group
will, too. When the price increases from $4 to $8, there is a change in quantity
carded napkins, or hire a groundskeeper? Explain. lender rather than a borrower. How will your prefer-
ences with respect to inflation change?
in MyLab Economics. These exercises can beis the
found
demanded as we move along the demand curve from point f to point c. The move-
ment along the demand curve occurs if the price of pizza inthatthe
only variable has
Application boxeschanged.
MyLab Economics Study Plan
in the eText with an opportunity for
MyLab Economics Concept Check
Economic Experiment
additional practiceThe
Learning Objective 4.2 inSupply
the StudyCurve Plan, and in the end-of- PRODUCING FOLD-ITS
Show the Big Picture with Five Key Thinking exercise will be available in MyLab Economics
Principles as an essay question. These open-ended, thought-pro-
voking questions challenge students to think more deeply
In Chapter 2, “The Key Principles of Economics,” we intro-
about and apply the key concepts presented within the
duce the following five key principles and then apply them
chapters.
throughout the book:
Illustrating the Key Principles of Economics
1. The Principle of Opportunity Cost. The opportu-
These big picture concepts are also well-illustrated in
nity cost of something is what you sacrifice to get it.
the figures and tables included in the text. Animated
2. The Marginal Principle. Increase the level of an activ- graphs in MyLab Economics help students understand
ity as long as its marginal benefit exceeds its marginal shifts in curves, movements along curves, and changes in
cost. Choose the level at which the marginal benefit equilibrium values. For every figure in the book, there is
equals the marginal cost. also an exercise directly related to that figure in MyLab
3. The Principle of Voluntary Exchange. A voluntary Economics.
exchange between two people makes both people bet-
ter off.
4. The Principle of Diminishing Returns. If we
increase one input while holding the other inputs fixed,
output will increase, but at a decreasing rate.
5. The Real-Nominal Principle. What matters to people
is the real value of money or income—its p urchasing
power—not the face value of money or income.
The pug lay in his last death-agonies, and as he struggled on the carpet,
almost under their feet, the soft fingers of the young lady instinctively
found their way to the firm, muscular hand of the artist, and closed around
it with a confiding pressure, as if she recognized in him her sole protector in
this danger, and had great need of his sympathy and support.
If the truth must be told, her sweet unconsciousness was not shared by
her companion, for he felt a distinct sense of satisfaction at the touch of her
hand, and this sensation fully dominated for a moment the complex feeling
of relief at escape from recent imminent danger and of great present
perplexity, uncertainty, and fear.
They were now fairly besieged; and although no harm could come to
them in their present position, it was by no means comfortable to sit
perched on a narrow oak bar, and it was impossible to tell how or when they
would be delivered from their enemy.
A strange and oppressive silence seemed to have come over the whole
city; not so much a silence, perhaps, as an unusual muffling of all the
ordinary sounds of traffic and activity. The swish of the sleet against the
window was almost continuous, but when it ceased for a moment there was
heard no rattle of the streets, no rumble of the horse-cars, no clatter of trains
on the elevated railroad. Instead of these familiar sounds, a wide, deep, and
ominous murmur filled the air. This was not a loud and heavy sound, like
the roar of the ocean, nor yet shrill, like the rush and whistling of a gale, but
had a peculiar low and muffled quality that made a weird accompaniment to
the dramatic situation of the artist and sitter in the storm-and-serpent-
beleaguered studio.
There was a horrible fascination in watching the movements of the
snakes as they restlessly glided from one part of the studio to another, the
scales on their thick repulsive bodies glistening in the strong light, and
flashing a variety of colors. The stove was now red-hot, and the fire was
roaring loudly. In spite of the intense cold outside, the heat became
oppressive at the height where they sat, and Miss Van Hoorn, whose nerves
were much shaken by her fright, and kept in a flutter by the movements of
the snakes below, began to feel faint. The house-servants had standing
orders never to interrupt the sittings on any excuse until the artist rang for
luncheon. It was now half-past eleven, and Seymour, despairing of the
return of the maid, at last resolved to shout as loudly as possible, and to stop
the servant from opening the door by calling out to him as he came along
the passageway. He explained this plan to Miss Van Hoorn, and proceeded
to shout and halloo with the full strength of his lungs. He waited a few
moments, but no sound of footsteps was heard, and then he shouted again
and again. Still the roaring of the fire, the grumble of the storm, and the
hideous rustling of the snakes alone greeted their eager ears. At last he was
obliged to conclude that the noise of the storm prevented his cries from
reaching the house.
What to do next he did not know, but as he was fanning Miss Van Hoorn
with a letter out of his pocket—indeed, with one of her own notes to him—
he struck upon a plan of letting in air, and at the same time attracting the
attention of some one. When the brief faint turn had passed off, he climbed
down to the shelf, gathered up his tubes of color, and returned to his perch.
After a few vigorous throws with the heaviest tubes, he succeeded in
breaking one of the panes of the large window, and a fierce gust of wind
blew upon them. To their great disappointment the opening in the glass
disclosed only the blank wall of the opposite extension; and as he had
wasted all his heavy ammunition, he could not break another pane higher up
in the window. He tried shouting again, but with no result.
The situation was now worse than before, for Miss Van Hoorn was in her
evening dress and exposed to the freezing draught of a blizzard. Seymour
persuaded her to put on his velveteen jacket, and, after a few attempts,
succeeded in tearing down a curtain that hung from the ceiling alongside
the opening in the roof in order to cast a shadow on the background. This he
wrapped around both of them, then sat and considered what to do next. No
new plan, however, suggested itself to either of them. They did not talk
much, for they were too seriously occupied with the problem of escape to
waste words. The single hand of the antique clock moved with agonizing
slowness, and the pair sat there a long time in silence, shivering, despairing.
Once or twice a sense of the ludicrousness of their position came over them,
and they laughed a little; but their mirth was almost hysterical, and was
succeeded by a greater depression of spirits than before. Seymour had
proposed several times to make a dash for the door, but two or three of the
reptiles were always moving about between the easel and the entrance, and
Miss Van Hoorn entreated him tearfully not to attempt it. The cold seemed
to increase, and Seymour soon noticed that the fire was burning itself out.
This was a new source of anxiety, and neither of them cared to anticipate
their sufferings on the top of the easel with the temperature below zero.
“Just look at the snakes!” suddenly cried Seymour, in great excitement.
Miss Van Hoorn was startled by the vehemence of his cry, and could
only gasp: “No, no! I can’t bear to look at them any more.”
“The cold is making them torpid again,” he fairly shrieked, in the joy of
his discovery. “How stupid not to have thought of this before!” he added, in
a tone of disgust.
He was right. One by one they ceased to crawl, and those nearest the
window soon lay motionless. Checking his impatience to descend on the
snakes until those by the stove ceased to show signs of active life, he
dropped from the perch, seized a yataghan from the wall, and speedily
despatched them all.
Miss Van Hoorn anxiously watched the slaughter from the safe elevation
of the easel, and, when it was over, fainted into the artist’s arms.
The most unique and remarkable engagement ring ever marked with a
date at Tiffany’s was a beautiful antique intaglio of Medusa’s head set in
Etruscan gold.
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