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Neera Bhansali
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Bhansali, Neera.
Strategic data warehousing : achieving alignment with business / Neera Bhansali.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-4200-8394-1 (hardcover : alk. paper)
1. Data warehousing. 2. Business--Data processing. I. Title.
QA76.9.D37B53 2010
651.8--dc22 2009021246
Preface.......................................................................................................... xiii
Acknowledgments.......................................................................................... xv
About the Author.........................................................................................xvii
1. Introduction............................................................................................1
Data Warehouse...........................................................................................2
Challenges in Data Warehousing..................................................................3
Goal..............................................................................................................4
Strategic Alignment......................................................................................5
Current Status of Strategic Alignment Research...........................................6
The Gap........................................................................................................7
Case Studies..................................................................................................8
Organization of Remaining Chapters...........................................................8
2. Benefits of a Data Warehouse..................................................................9
Evolution of Information Technology...........................................................9
Evolution of Information Systems...............................................................10
Benefits of a Data Warehouse.....................................................................12
Decision Support...............................................................................12
Data Analysis.....................................................................................13
Data Mining......................................................................................15
Enhanced Integrated Data.................................................................16
Efficiency Improvements....................................................................17
Customer Management.....................................................................17
Conclusion..................................................................................................18
3. Difference Between Data Warehouses and Traditional
Operational Systems..............................................................................19
Features of a Data Warehouse.....................................................................19
Subject Oriented................................................................................19
Integrated..........................................................................................20
vii
Nonvolatile........................................................................................20
Time Variant.....................................................................................21
Historical...........................................................................................21
Difference Between Data Warehouses and Traditional Operational
Systems.......................................................................................................21
Used by Management........................................................................22
Strategic Value...................................................................................22
Strategic Direction.............................................................................23
Online Analytical Processing.............................................................23
Subject Oriented................................................................................24
Historical Data..................................................................................24
Unpredictable Query Pattern.............................................................25
Other Important Differences.............................................................25
4. Data Warehouse Development Process.................................................29
Data Sourcing.............................................................................................30
Data Modeling...........................................................................................30
Transforming Enterprise Data Model to Data Warehouse Model..... 34
Remove Operational Data.................................................................35
Add an Element of Time to the Key Structure...................................35
Add Appropriate Derived Data..........................................................35
Transform Data Relationships into Data Artifacts.............................36
Accommodate Different Levels of Granularity..................................37
Merge Like Data from Different Tables.............................................39
Create Arrays of Data....................................................................... 40
Separate Data Attributes by Stability Characteristics.........................41
Data Extraction and Conversion................................................................ 42
Data Extraction.................................................................................43
Data Cleaning...................................................................................43
Loading the Data Warehouse........................................................... 44
Refresh..............................................................................................45
Data Warehouse Database Management System........................................ 46
Differences between Relational and Multidimensional Designs........47
Data Warehouse Administration................................................................48
Access and Business Intelligence Tools........................................................49
Metadata.....................................................................................................50
5. Data Warehouse Architectures..............................................................53
6. Factors Influencing the Success of a Data Warehouse...........................57
Organization Factors that Influence Success of a Data Warehouse.............58
User Factors that Influence Success of a Data Warehouse.......................... 64
Technology Factors that Influence Success of a Data Warehouse................65
If you don’t know where you are going, any road will get you there.
– Lewis Carroll
One of the motivations for writing this book was to give today’s IT and business
managers a perspective of the data warehouse as a corporate asset that can be put to
strategic uses. The role of CIOs has changed from just managing the IT infrastruc-
ture to being active partners in the management of the business of the company.
Because most IT managers possess a technical background and are not skilled in
business strategies, this book is written to facilitate their looking at and using the
data warehouse from a new perspective. It will help them in aligning the data ware-
house to business strategies.
This book is also written for the business managers who provide the resources
to build the data warehouses and are often disappointed with the result. It pro-
vides them with an understanding of what a data warehouse is and how they could
become active partners in leveraging this powerful information resource.
The book focuses on the challenges in aligning data warehouses to business
goals and strategies. It provides an understanding of the principles and tech-
niques for strategic alignment and their application to real-world practice of
data warehousing.
This book is targeted toward practitioners of data warehouses as well as busi-
ness executives planning and implementing data warehouses in an organization.
Professionals in information systems (IS) and information technology (IT), busi-
ness management, business administration, and business analysis will find this
book useful. Students in a variety of courses including management information
systems (MIS), database design, data management, data warehousing, decision sup-
port systems, and business administration will find it beneficial to understand how
theory is put into practice.
xiii
Neera Bhansali
I wish to thank Mr. Kim Ross, CIO for Nielsen Media Research, Mr. Timothy
Eitel, CIO for Raymond James Financial, and Mr. Mark Abbott, Vice President
Software Development for Raymond James Financial, for enabling the case studies.
I also wish to acknowledge all the participants in the case studies.
I wish to especially thank my family for their love, support, and understanding
during the extended time working on this book.
xv
Neera Bhansali, PhD, received her doctoral and masters degrees in business from
RMIT University, Australia, and BA from Calcutta University, India. Dr. Bhansali
is an expert in areas of strategic planning, strategic alignment, data governance, and
data warehousing. Over the past twenty years Dr. Bhansali has facilitated transfor-
mations and provided strategic direction to organizations in manufacturing, air-
line, consulting, media, finance, and healthcare industries in Asia, Australia, and
North America.
xvii
Introduction
This book explains the role of strategic alignment between business and data
warehouse plans in an organization and the role of that alignment in successful
adoption of a data warehouse. It addresses the question, What role does strategic
alignment play in the successful adoption of the data warehouse? A data warehouse
is a collection of data from multiple sources, integrated into a common repository
and extended by summary information for the purpose of analysis (Ester et al.,
1998). This repository allows enterprises to collect, organize, interpret, and leverage
the information (data) they have for decision support (Wixom and Watson, 2001;
Gupta and Mumick, 2005; Groth, 2000; Gardner, 1998; Sethi and King, 1994). It
provides the foundation for effective business intelligence solutions for companies
seeking competitive advantage (Chenoweth et al., 2006).
The use of information technology in business has transformed over the last sev-
eral decades from operational utility in the 1960s to that of a competitive weapon
today (Carr, 2003; Kayworth et al., 2001; Ives and Learmonth, 1984; Bakos and
Treacy, 1986). This phenomenon has affected the ways organizations are managed
as well as the way IT affects the strategic activities of an organization (Pollalis,
2003). The strategic use of information technology has become a fundamental issue
for every business because information technology can enable the achievement of
competitive and strategic advantage for the enterprise (Kearns and Lederer, 2000;
Luftman et al., 1993; Jarvenpaa and Ives, 1991).
In today’s era of globalization (Breathnach, 2000; James, 1999), the prevail-
ing hyper-competitive markets (Eustace, 2003; Gagnon, 1999) bring pressure for
businesses to shorten product life cycles (Bussmann, 1998; Griffin, 1997), quickly
identify and penetrate new market segments, and increase operational efficiencies
(Krishnan et al., 1999; Mooney et al., 1996). Businesses seek sustainable competitive
advantage in these markets by leveraging technology to the fullest extent (Alavi and
Leidner, 1999). With strong competition and growing need for information, enter-
prises are eager to obtain fast and accurate information for better decision making
(Dean and Sharfman, 1996). Companies are continuously investing in processes
and technologies that enable better, faster, and more accurate decision making
(Hurd, 2003). One such enterprise decision-making platform is a data warehouse.
Data Warehouse
“Data warehouse is a subject-oriented, integrated, non-volatile, time-variant col-
lection of data in support of management’s decision making process” (Inmon,
1996a). The concept of integrated data for management support is not a new one.
Management information systems and executive information systems have been
around since the early 1970s (Shim et al., 2002). However, the operational IT envi-
ronment in most large companies is very heterogeneous as a result of decades of
changing technologies (March et al., 2000). Data resides in legacy systems in vari-
ous technologies and environments, ranging from PCs to mainframes (Robertson,
1997). As a result, they are incapable of supporting management decision processes
due to a lack of data integration. Data warehouses offer data integration solutions
and improved access to timely, accurate, and consistent data (Ang and Teo, 2000;
Ingham, 2000). A data warehouse equips its users with effective decision support
tools by integrating corporate-wide data into a single repository from which users
can run reports and perform ad hoc data analysis (Meyer and Cannon, 1998). The
data warehouse leverages the investments already made in legacy systems, allowing
business users the potential for much greater exploitation of informational assets
(Counihan et al., 2002). A data warehouse helps reduce the costs, increases value-
added activities, and improves efficiency (Zeng et al., 2003a).
The data warehouse provides effective business decision support data to an orga-
nization (Poe et al., 1998). Some of the successful companies that have leveraged
this data effectively include Wal-Mart (Westerman, 2001), Amazon (Rundensteiner
et al., 2000), Citigroup (Altinkemer, 2001), and Nielsen Media Research. The
strength of the data warehouse is its organization and delivery of data in support of
management’s decision-making process (Meyer and Cannon, 1998). The data ware-
house supports decision making and business analyses by integrating data from
multiple, incompatible systems into a consolidated database (Inmon, 1996).
The data warehouse also allows sophisticated analyses of data. The capability of
the data warehouse to perform the analysis has been documented by J. Srivastava
and Chen (1999). In the data warehouse, data is periodically replicated from opera-
tional databases and external providers of data, and is conditioned, integrated, and
transformed into a read-only database to discern patterns of behavior, support deci-
sion support systems, and enable online analytical processing. Little and Gibson
(2003) state that data warehouses also help in accessing, aggregating, and analyzing
Goal
The objective of this book is to help the reader understand the role of strategic
alignment in the success of data warehouse implementation. Although various
causes have been attributed, ranging from technical to organizational reasons, for
failure of data warehouses, the underlying strategic alignment issues have not been
understood in detail. Different factors have been identified that affect successful
implementation of data warehouses, which include project sponsorship (Hwang
et al., 2004), architecture selection (Zhou et al., 2000; Little and Gibson, 2003;
Tyagi, 2003; Peacock, 1998; Inmon, 1998a; Murtaza, 1998; Sigal, 1998; Van Den
Hoven 1998), technological sophistication (Triantafillakis et al., 2004; Zeng et al.,
2003; J. Srivastava & Chen, 1999; Shahzad, 1999; Sigal 1998), user participation
(Gorla, 2003; Guimaraes et al., 2003; Nah et al., 2004), and data quality (Y.W. Lee
et al., 2004; Sinn, 2003; Fisher et al., 2003; Armstrong, 1997; Redman, 1995).
However, each data warehouse system has an organizational specific set of
requirements, constraints, issues, and implications that need to be addressed. There
is no “one strategy fits all” solution to these problems. It can be easily envisioned
that a standard approach to all projects is not feasible. Every data warehouse has its
own issues of architecture, design, technology, data quality, and users that change
with every organization. Addressing these factors alone, as was attempted in the
VCF study (Goldstein, 2005), does not guarantee the implementational success
of the data warehouse. This book postulates that success depends on being able to
align the data warehouse to the business plans and strategy. It explores and answers
the question, What role does the alignment of the data warehouse to business plans
and strategies have in the success of data warehouse adoption?
Strategic Alignment
Organizations allocate considerable resources to data warehouse projects, but there
has been very little discussion on how to achieve strategic alignment between the
data warehouse and the business plans, to ensure its success. Discussion on man-
agerial or strategic issues of data warehousing have been rare. There is no book
that empirically investigates the relationship between strategic alignment and data
warehouse success. Although the need for commitment and support from top man-
agement has been identified as a critical factor (Wixom and Watson, 2001), no
specific guidelines have been discussed on how to attain this. One of the questions
that needs to be answered is whether strategic alignment can resolve managerial
and strategic issues in data warehousing.
The number of technologies and software capabilities that exist are more than
what a business could ever possibly adopt. The key issue for companies is not the
availability of technology but choosing which technology to deploy and to what
purpose. Businesses have invested billions of dollars in information technology to
date, yet studies like those of Ryan and Harrison (2000) indicate that more than
50% of IT implementations actually cost more than twice their original estimates,
and the same can be said of data warehouse implementations (Wixom and Watson,
2001). A lack of foresight in the IT investment decision process has been cited for
this diminishing payoff (Schniederjans and Hamaker, 2003); others cite a need to
deploy information technologies in ways that are of the most relevance to the business
and its strategic objectives (Andal-Ancion et al., 2003; Kearns and Lederer, 2003;
Tallon et al., 2000). This is applicable to data warehouses, too. Data warehouses
are large, expensive projects (Manning, 1999) often built to address the strategic
objectives of an organization (Raghupathi and Tan, 2002; Cooper et al., 2000) and
have had a high rate of failure (Hwang et al., 2004; Chenoweth et al., 2006) in
realizing benefits.
1726 Ib., ii, 445, 460, 463, 493, 501, 557, 567-8, 585, 612-3,
634, 670; iii, 723, 962.
1731 Ib., iii, 723; A. Bertrand, Arch. celt. et gaul., 1889, pp.
139, 141, 177. Cf. the remarks of M. Salomon Reinach La
République Française, 26 Sept., 1892.
1734 It has been argued that there must have been a particular
dolmen-building race, because certain countries, for
instance Austria, which have been continuously inhabited
from palaeolithic times, contain no dolmens. But this only
proves that certain peoples did not build dolmens.
1742 Dolmens of Ireland, ii, 610-2. Cf. L’Anthr., iv, 1893, p. 731.
1744 See ib., pp. 144-90, 316, 318, 325; Crania Ethinica, pp.
493-4; and Rev. mensuelle de l’École d’anthr., v, 1895, pp.
155-81, 184, 407-13, ix, 1899, p. 278.
1745 M. Salomon Reinach (L’Anthr., iv, 1893, pp. 485, 558) has
expressed the opinion that of all European dolmens the
most ancient are those of Northern Germany; but the only
reason which he gives, namely, that this region is on the
limit of the last moraines of the northern ice-sheet, and
that the dolmens were constructed of ‘erratic’ rocks, does
not seem worth discussing.
1747 J. Rhys and Brynmor Jones, The Welsh People, 1902, pp.
617-41.
1753 After I had written these words, I was glad to learn that
they had the support of Dr. Arthur Evans, who, speaking
of the discoveries in the Mentone caves, says (Journ.
Anthr. Inst., xxii, 1893, p. 301) that ‘it will no longer be
allowable to say that these supposed immigrants from
Asia brought with them at their first coming certain
domestic animals, and had already attained a knowledge
of the potter’s art, and of the polishing of stone weapons’.
And, as M. Salomon Reinach has justly remarked (L’Anthr.,
vii, 1896, p. 687), in a criticism of the address which Dr.
Evans delivered in 1896 at the meeting of the British
Association, ‘La race méditerranéenne s’offre d’abord à
nos yeux dans une région [Mentone] d’où elle a pu fort
bien gagner l’Afrique avant les modifications géologiques.’
1756 L’Anthr., iv, 1893, pp. 551-4; xvi, 1905, p. 187; La Grande
Encyclopédie, xiv, 856; Association franç. pour
l’avancement des sc., 33e sessn., 1904 (1905), pp. 1034-
49.
1768 Journ. Anthr. Inst., xiii, 1884, pp. 83-4. See also Anthr.
Rev., iv, 1866, p. 99.
1769 Journ. Anthr. Inst., xxii, 1893, pp. 11, 15-6, 18.
1772 Brit. Barrows, pp. 131, 450, 480, note; Journ. Roy. United
Service Inst., xiii, 1870, pp. 522-3; Sir J. Evans, Anc.
Stone Implements, 1897, p. 148.
1773 The Mediterranean Race, p. 263.
1778 See J. Rhys, Celtic Britain, 1904, pp. 215-6. Similarly the
Latins retained qu, as in equus, while the Greeks, as in
ἵππος, changed it into p.
1781 Rev. celt., xi, 1890, p. 377; xx, 1899, pp. 108-9. In the
latest volume of his review (xxvii, 1906, p. 107) M.
d’Arbois reiterates his dissent, asking whether Britain,
Thames, and London are words of Anglo Saxon origin.
1782 Ib., xxv, 1904, pp. 351-3; xxvii, 1906, pp. 107-8.
1783 Celtae and Galli, 1905. See especially pp. 1-2, 46, 55-64.
Professor Rhys (ib., pp. 48-50) somewhat doubtfully
regards two other inscriptions, which have been found
near Bourges and near Evreux, as akin to Goidelic.
1785 Rev. celt., xxv, 1904, pp. 351-3; xxvii, 1906, p. 107.
1794 Ib., pp. 215-6; J. Rhys, Celtic Folk-Lore, Welsh and Manx,
p. 281; The Welsh People, 1902, p. 76; H. d’Arbois de
Jubainville, Principaux auteurs de l’ant. à consulter sur
l’hist. des Celtes, pp. 69-70.
1795 The forms Cruithni and Cruithnig were also used. See Dr.
Whitley Stokes’s article in A. Bezzenberger’s Beiträge zur
Kunde der indogermanischen Sprachen, xviii, 1892, pp.
84-5, and J. Rhys, Celtic Britain, 1904, pp. 241-2.
1796 The Welsh People, 1902, p. 76. Cf. Scottish Review, xviii,
1891, pp. 133-8.
1804 p. 239.
1805 p. 243.
1822 J. Rhys, The Welsh People, 1902, pp. 36-7. Cf. Celtic
Britain, 1904, pp. 55-6.
1831 J. Rhys, The Welsh People, 1902, pp. 45-7. Cf. Proc. Soc.
Ant. Scot., xxxii, 1898, pp. 324-98, and especially 324-30;
also Archaeol. Cambr., 5th ser., viii, 1891, pp. 29-32.
1835 Archaeol. Cambr., 6th ser., ii, 1902, p. 59. Cf. J. G. Frazer,
Early Hist. of the Kingship, pp. 229-46.
1839 Mr. Nicholson (Keltic Researches, pp. 144, 174) offers one
explanation of Vipoig, and Dr. Macbain (W. F. Skene, The
Highlanders of Scotland, 1902, pp. 394-5) another.
1841 p. 224.
1847 Those who are familiar with Professor Rhys’s writings will
not be surprised to find that his notion of the meaning of
these words is unstable. In 1884 he wrote (Celtic Britain,
p. 240), ‘These words Cruithni and Prydyn are derived
from cruth and pryd respectively, which mean form’; and
he added that ‘Duald MacFirbis, quoted by Todd in a note
on the Irish version of Nennius, p. vi,’ ‘has rightly
explained the former [Cruithni] as meaning a people who
painted the forms (crotha) of beasts, birds, and fishes on
their faces, and ... on the whole of the body. This,’ he
observed, ‘agrees well enough with Claudian’s vivid
description of Stilicho’s soldiery, scanning the figures
punctured with iron on the body of the fallen Pict,’ &c. In
1891 he threw both MacFirbis and Claudian overboard:
‘We are not warranted,’ he said (Scottish Review, xviii,
1891, p. 124), ‘in supposing that he [Claudian] drew his
inspiration from any deeper source than the popular
etymology of the name Pictus, interpreted as a Latin
word.’ He went on to say (p. 131) that the silence of
Gildas, who hated the Picts, ‘is proof positive that neither
Picts nor Scots were in the habit of discolouring their skins
to any greater extent than his own people’; and he
insisted that there was a grave objection to the
explanation given by MacFirbis, ‘namely, that it accounts
for too few of the elements of the word Cruithne.’ In 1900
(Report of ... the Brit. Association, p. 895) he brushed
aside the ‘proof positive’, and proclaimed his conviction
that, after all, the Picts really had tattooed themselves. In
1902 (The Welsh People, pp. 79-80, n. 2) he observed
that if Cruithni and Prydyn had been really derived from
cruth and pryd, ‘one could scarcely avoid treating Cruithni
and Prydyn as translations ... of the word Pict regarded as
the Latin pictus, ‘painted’’; and that ‘the supposition here
suggested as to Pretani being merely a sort of translation
of ... pictus would compel us to regard the first use of
Pretani as dating no earlier than Caesar’s time’, which, as
he truly remarks, chronology will hardly allow us to do. In
the 3rd edition of Celtic Britain, 1904, p. 242, he reverts to
his view of 1884.
1849 The Language of the Continental Picts, 1900, pp. 22, 26.
1852 A. H. Keane, Man, Past and Present, 1899, pp. 138, 198-9;
Journ. Anthr. Inst., xxxiv, 1904, p. 255; xxxv, 1905, pp.
283-94; L’Anthr., xvi, 1905, p. 129; Man, v, 1905, No. 53,
pp. 86-7; vi, 1906, No. 4, pp. 6-9. Needless to say,
tattooing is practised by many other peoples besides
those mentioned in the text.
1853 Celtic Britain, 1904, pp. 94-5, 162, 184, &c. On the last-
named page, for instance, among the ‘nations of Pictland’
are included ‘the Verturian Brythons’.
1874 Celtic Britain, 1904, p. 154. Cf. Rev. celt., vi, 1883-5, p.
398.
1895 Journ. Anthr. Inst., xvii, 1888, p. 209. Dr. Beddoe’s figures
are not absolutely correct. The measurements of the thigh
bones of the twenty-seven skeletons to which he refers
are given in Tables I and II of Crania Britannica. They do
not include the Arras skeleton, mentioned in Table I,
which belonged to the Early Iron Age. The average height
of the seventeen brachycephali, calculated by Dr. Beddoe’s
method, would have been just over 5 ft. 9⅕ in. (1 m.
758); of the twenty-seven mixed skeletons, 5 ft. 9 ⅗ in.
(within a very minute fraction), or approximately 1 m.
768. Calculated by M. Rollet’s method (see p. 379, n. 2,
supra), the figures would have been just under 5 ft. 8½
in. and just over 5 ft. 9⅖ in. respectively.
1896 A. Pitt-Rivers, Excavations in Cranborne Chase, ii, 6-7, 50-
62; iii, 225.
1897 Archaeol. Cambr., 6th ser., v, 1905, pp. 222, 235-6. The
average length of the thigh-bones was 446 millimetres, or
rather more than 17·55 inches.
1898 Proc. Aberdeen Univ. Anatom. and Anthr. Soc., 1902-4, pp.
11-20, 31.
1900 Ib. Thurnam’s figures are much about the same. He found
that out of 70 skulls from round barrows 44 had indices
ranging from 80 to 89 (Memoirs Anthr. Soc., iii, 1870, pp.
48-50; Archaeologia, xliii, 1871, pp. 543-4). There is
reason to believe that some of the round skulls found in
round barrows had been artificially flattened on the
occiput in infancy; but Thurnam (Crania Britannica, ii, pl.
45, p. 6) shows that their brachycephaly was only due in a
minor degree to this cause. I presume that Dr. Beddoe, in
his article in L’Anthr. (v, 1894, p. 522), did not take
account of 15 skulls which were found in 1885-7, in
association with bronze and remains of the urus, during
the excavation of the Ribble Docks at Preston. Their
cephalic indices range between 70·41 and 81·76. See Vict.
Hist. of ... Lancs, i, 250.
1908 Report of ... the Brit. Association, 1903 (1904), pp. 801-2.
Cf. Journ. Anthr. Inst., vi, 1877, p. 333, and Journal of
Anatomy and Physiology, xxxix, 1905, pp. 417-21.
1913 Proc. Soc. Ant. Scot., xxxix, 1905, pp. 426, 437.
1935 See Crania Britannica, pl. 1, 53, 41, 11, 32, 43, 42, and
the descriptions of these skulls in vol. ii; also the
illustrations facing pp. 571, 579, 583, 587, 591, and 599 of
Greenwell’s Brit. Barrows.
1936 Rev. mensuelle de l’École d’anthr., iv, 1894, pp. 396, 400.
The ‘maximum of frequency’, according to M. Hervé (ib.,
vi, 1896, p. 105), lies between 1 m. 50 (just over 4 ft. 11
in.) and 1 m. 59 (just over 5 ft. 2½ in.).
1938 Guide to the Ant. of the Bronze Age (Brit. Museum), p. 25.
Taking into account the skulls of the Sion type which have
been measured since the publication of the work of His
and Rütimeyer, the average cephalic index is 76. See Rev.
mensuelle de l’École d’anthr., v, 1895, p. 153.
1949 Professor Rhys, who a few years ago (Report of ... the
Brit. Association, 1900, p. 893) assigned the Goidelic
invasion to ‘the seventh and the sixth centuries B.C.’, has
recently (Celtic Britain, 1904, p. 2) dated it back to ‘more
than a millennium before the Christian era’, but without
giving any reasons.
1950 See L’Anthr., xiv, 1903, p. 344. The Aryans, before their
dispersion, were acquainted with the use of copper (O.
Schrader, Prehist. Ant. of the Aryan Peoples, pp. 187-91;
L’Anthr., iv, 1893, p. 547; Rev. de l’École d’anthr., xiv,
1904, pp. 163, 207-19; Bull. et mém. de la Soc. d’anthr.,
5e sér., v, 1904, p. 88).
1957 The skulls which have been found in the fort of Worlebury,
near Weston-super-Mare, belong, according to Prof.
Macalister (C. W. Dymond and H. G. Tomkins, Worlebury,
1886, pp. vii, 102-4), ‘to the so-called Iberian type’; but
they have ‘strong brow ridges’, and ‘the men were of
strong muscular build’. They appear to me to show signs
of crossing with individuals of the ‘characteristic’ Round
Barrow type; but it is impossible to determine whether
they were of Gallo-Brythonic descent or not. Prof.
Macalister computed the stature of five males, whose
bones, except in one instance, did not belong to the
skulls, at 5 ft. 3 in., 5 ft. 5½ in., 5 ft. 8 in., 5 ft. 10 in., and
6 ft. 4 in., the overage being 5 ft. 8½ in.
1959 Partly because during the latter part of the period the
custom of cremation was prevalent in South-Eastern
Britain. See p. 286, supra.
In the only interment of the Early Iron Age that has yet
been discovered in Scotland—a cist on the estate of
Moredun in Midlothian (Proc. Soc. Ant. Scot., xxxviii, 1904,
pp. 427-38)—which was probably not earlier than the
second century of our era (ib., p. 438), two skeletons,
apparently of females, were found. It was only possible to
calculate the stature of one, which, estimated from the
femur alone, by what method I do not know, was about 5
ft. 5½ in. This, for a woman, would be comparatively tall.
The cephalic index was 75; and, according to Dr. T. H.
Bryce, who measured the skull (ib., pp. 439-45), ‘all the
measurements and the indices deduced from them are
such as might belong to a [neolithic] skull from the
chambered cairns,’ but ‘the general characters are
markedly different. It resembles in general proportions
certain of the skulls from the “Danes’ Graves” ... described
by Dr. W. Wright ... but in form it does not fall in with any
of his types ... the skull shows rather closer affinities with
the modern than with any ancient type,’ &c. Has Dr. Bryce
seen any of the skulls from the Gallic tumuli of the Early
Iron Age?
1960 Rev. d’anthr., ii, 1873, pp. 605, 607, 611. Unhappily Broca
does not give the indices of all the skulls, but only the
average.
1962 L’Anthr., xvii, 1906, pp. 7, 10, 16-7, 25. See also Crania
Ethnica, p. 498; Scottish Review, xxi, 1893, p. 171; A.
Bertrand and S. Reinach, Les Celtes, &c., pp. 122-34; Rev.
mensuelle de l’École d’anthr., vii, 1897, pp. 65-87; Bull. et
mém. de la Soc. d’anthr., ve sér., ii, 1901, pp. 721-2; and
Archiv für Anthr., xxviii, 1902, pp. 185-6.
1964 See L’Anthr., iii, 1892, p. 748. We shall see that MM.
Collignon, Hervé, and Wilser are also dissentients. So too
is Dr. Laloz (L’Anthr., xiii, 1902, p. 776).
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