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Copyright © 2012 by ALAN W. KENNEDY and THOMAS E. KENNEDY
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56189
For
Peter Zarry and Elaine Gutmacher
Acknowledgments 9
Introduction 11
Epilogue 173
Glossary 177
Drawing List 183
I started teaching for the Schulich Executive Education Centre in 1992. Peter
Zarry, the late executive director of SEEC, and his director of operations,
Elaine Gutmacher, had been given a mandate to staff the program with
consultants rather than tenured academics. Peter’s proposition to would-be
consultant-teachers was simple: “Fill the seats. Please the seats. Then you get
to stay.” What Peter failed to mention was the Chinese saying “One teaches.
Two learn.” I soon fell in love with the learning as well as the teaching. At
first, researching and rewriting my principal course, Strategic Management,
was sufficient. Then I started writing this book.
I owe a real debt of gratitude to the folks at Kaiser Associates. Twenty years
of association with this top tier strategy and competitive research firm has
9
had a great influence on my thinking. The firm’s approach to analyzing
competitors was what first started me thinking about how to apply the
approach to strategy planning.
My wife, Jo, deserves the most thanks for allowing me to pursue this dream.
It has taken far too long. Jo regularly reminds me that I must have every
book there is on the subject of strategy from Henri Fayol’s wonderful little
General and Industrial Management (1916) to Good to Great (2001) and
Built to Last (2002) by Jim Collins. Now I can add one more book to the
collection.
Alan Kennedy
Toronto, Canada
10
What if you could
The Alpha Strategies provides the framework to achieve all of the above
and more. The premise of The Alpha Strategies is that there are eight
strategies common to all organizations, whether they are big or small,
public sector, for-profit, or not-for-profit.
11
INTRODUCTION
Down the left hand column of the table are The Alpha Strategies. Any
number of subjects can now be tackled for each strategy. For example, can
you describe the actual strategies your organization is using to implement
each of The Alpha Strategies? Can you describe the risks and external
12
THE ALPHA STRATEGIES
And even if you could provide all those descriptions, do you think your
board and management team would agree with you? That’s the real power
of The Alpha Strategies. The framework enables boards, management, and
employees to understand and agree upon current strategy. Understanding
current strategy is the critical starting point for all strategy planning.
But what if there was even more to The Alpha Strategies model? What if
you could use it to understand:
We believe that The Alpha Strategies framework can do all these things
when converted into the dynamic strategy configuration model shown
below. This model enables the relationships among the eight strategies to
be seen and discussed.
13
INTRODUCTION
One strategy, which we call the alpha, leads the remaining seven. Two or
three of the remaining seven follow immediately behind the alpha. We call
these “influencers” because they impose the most guidance and influence
on the alpha ahead of them and on the strategies following behind them.
The “enablers”, consisting of the remaining strategies, form the third
category and follow behind the influencers. The choice and configuration
of strategies in each organization is what makes organizations unique.
We call the model The Alpha Strategies because all eight are present in all
organizations. They are the starting point and the leaders of all strategy in
all organizations. Any of the eight can be dominant strategy for the
organization as a whole.
There are two other matters that readers will notice. The first is the use of
the word “strategy”. There are almost 750 uses of the word. We hope we
can be forgiven for this. After all, this is a book on strategy. We believe
the subject of strategy and its planning has been wrapped in mysterious
processes and an intimidating vocabulary of synonyms and buzz words for
strategy for too long. We refuse to use synonyms for strategy. We just use
the word strategy. The second matter is the use of the pronouns “I” and
“We”. When the reader sees the use of “I”, it means that the example or
opinion comes from Alan’s teaching or consulting experience. “We”, of
course, means the shared opinion of the authors.
Our sincere hope is that The Alpha Strategies makes the subject more
accessible and enables board members, management, and employees to
take their organizations to new levels of performance excellence.
14
Eight Strategies Common to All Organizations
There is a framework of eight strategies that is common to all for-profit,
not-for-profit, and public sector organizations, regardless of their size.
We call the framework The Alpha Strategies because the alphas are the
starting point and the leaders of all strategy in all organizations.
All eight are present in all organizations. They are the pillars on which all
strategic planning and subsequent strategy implementation planning are
founded.
15
THE ALPHA STRATEGIES
A reader’s first reaction to this list of strategies should be that the list looks
familiar. It is familiar. We bump up against these strategies every day at
work. Every organization has all eight. We typically see them as functions
or departments. What organization doesn’t have a finance group,
marketing (or communications group), risk function, human resources,
R&D, IT or technology group, and a service delivery group? This last
function is also known as manufacturing or production depending on what
your organization does.
Now, look around a bit more widely to where you might find these eight
strategies. In business schools, they represent the basic subjects taught.
Publicly traded companies are required to address all eight, in one form or
another, in their disclosure filings. Competitive researchers and industry
16
THE ALPHA STRATEGIES
We see the framework being used all around us. But it is not being used to
facilitate better strategic and business planning. We think the time has
come to start using it for that purpose.
A typical comment I get from attendees in my courses is: “Not all eight
‘feel like’ strategies.” For example, some folks believe organization
management can only play a supporting role and is never, in their opinion,
a “strategy”.
The fact is that the vocabulary for strategy is typically different in every
organization. If I say to a group that I want to talk about strategy, I watch
the group start to get tense. This is happening because everyone in the
group has her or his own idea of what does and does not constitute
strategy. Unfortunately, we see all of this divergence of opinion on the
basic language of strategy as creating a very real problem for strategy
communication and understanding.
17
THE ALPHA STRATEGIES
We believe that there are eight strategies (courses of action) that all
organizations must address. Therefore, we believe that all of The Alpha
Strategies are indeed strategies.
We are not suggesting that organizations do away with their lexicons for
strategy although we think it would certainly expedite better strategy
understanding and communication if they did. What we are proposing is a
means for individuals to decipher the confusing strategy language of their
organization. Individuals should focus on identifying and understanding
the core activity and implementation time frame for the actions being
18
THE ALPHA STRATEGIES
The Alpha Strategies are indeed strategies. They are clearly long term
choices of action when they are used in the strategic plan. Each subsequent
implementation of each of the alphas results in shorter and shorter
implementation time frames.
For example, say the long term marketing strategy of a start-up technology
firm is to be in all major global markets. The five year marketing strategy
of the start-up might be to become established in Europe and North
America. The three year marketing strategy might be to become
established in North America. The one year marketing strategy might be to
become established in the United States. The first quarter marketing
strategy might be to target the most attractive markets on the U.S. east
coast.
Armed with this explanation of strategy, let’s take a closer look at the eight
strategies. A brief description of each of The Alpha Strategies is as
follows:
Financial Management
Financial management focuses on the sourcing, allocation, and
management of financial capital and all other aspects of management of
the organization’s finances.
Growth
Growth focuses on the type and rate of the organization’s growth. This
may involve the organization’s expansion, staying the same size,
becoming smaller, or even ceasing to exist.
19
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men, involuntarily ascribes a special, almost a supernatural
significance to them. The crowd sees, for example, that triumphal
arches are being erected; that men masquerade in crowns,
uniforms, vestments; that fireworks are displayed, cannon are fired,
bells are rung, regiments are marching with music, documents,
telegrams, and couriers fly from one place to another, and strangely
masquerading men with preoccupation keep riding from one place to
another, saying and writing something, and so forth,—and, not being
able to verify whether there is the slightest need for what is being
done (as, indeed, there is none), ascribes to all this a special,
mysterious, and important meaning, and with shouts of transport or
with silent awe meets all these manifestations. But in the meantime
these expressions of transport and the constant respect of the crowd
still more strengthen the assurance of the men who are doing all
these foolish things.
Lately William II. ordered a new throne for himself, with some
special ornaments, and, dressing himself up in a white uniform with
patches, in tight trousers, and in a helmet with a bird on it, and
throwing a red mantle over all, came out to his subjects and seated
himself on this throne, with the full assurance that this was a very
necessary and important act, and his subjects not only did not see
anything funny in all this, but even found this spectacle to be very
majestic.
XVI.
The power of the governments has now for a long time ceased to be
based on force, as it was based in those times when one nationality
conquered another and by force of arms held it in subjection, or
when the rulers, amidst a defenceless people, maintained separate
armed troops of janissaries, opríchniks, or guardsmen. The power of
the governments has now for a long time been based on what is
called public opinion.
There exists a public opinion that patriotism is a great moral
sentiment, and that it is good and right to consider one's own
nation, one's own state, the best in the world, and from this there
naturally establishes itself a public opinion that it is necessary to
recognize the power of the government over ourselves and to submit
to it; that it is good and right to serve in the army and to submit to
discipline; that it is good and right to give up our savings in the
shape of taxes to the government; that it is good and right to submit
to the decisions of the courts; that it is good and right to believe
without verification in what is given out as a divine truth by the men
of the government.
Once such a public opinion exists, there establishes itself a mighty
power, which in our time has command of milliards of money, of an
organized mechanism of government, the post, the telegraphs, the
telephones, disciplined armies, courts, the police, a submissive
clergy, the school, even the press, and this power maintains in the
nations that public opinion which it needs.
The power of the governments is maintained through public opinion;
but, having the power, the governments by means of all their
organs, the officers of the courts, the school, the church, even the
press, are always able to keep up the public opinion which they
need. Public opinion produces power,—power produces public
opinion. There seems to be no way out from this situation.
Thus it would, indeed, be, if public opinion were something stable
and unchanging, and if the governments were able to produce the
public opinion which they need.
But fortunately this is not the case, and public opinion is, in the first
place, not something which is constant, unchanging, stable, but, on
the contrary, something eternally changing, moving together with
the motion of humanity; and, in the second, public opinion not only
cannot be produced by the will of the governments, but is that
which produces the governments and gives them power or takes it
away from them.
It may appear that public opinion remains immovable and now is
such as it was decades ago, and it may appear that public opinion
wavers in relation to certain special cases, as though going back, so
that, for example, it now destroys the republic, putting the
monarchy in its place, and now again destroys the monarchy, putting
the republic in its place; but that only seems so when we view the
external manifestations of that public opinion which is artificially
produced by the governments. We need only take public opinion in
its relation to the whole life of men, and we shall see that public
opinion, just like the time of the day or year, never stands in one
place, but is always in motion, always marching unrestrictedly ahead
along the path on which humanity proceeds, just as, in spite of
retardations and waverings, day or spring moves on unrestrictedly
along the path over which the sun travels.
Thus, though by the external signs the condition of the nations of
Europe in our time is nearly the same that it was fifty years ago, the
relation of the nations toward it is now entirely different from what it
was fifty years ago. Though there exist, even as fifty years ago, the
same rulers, armies, wars, taxes, luxury, and misery, the same
Catholicism, Orthodoxy, Lutheranism, these existed before because
the public opinion of the nations demanded them, but now they all
exist because the governments artificially maintain that which
formerly was a living public opinion.
If we frequently do not notice this motion of public opinion, as we
do not notice the motion of water in the river, with the current of
which we are swimming, this is due to the fact that those
imperceptible changes of public opinion which form its motion are
taking place in ourselves.
The property of public opinion is that of constant and unrestricted
motion. If it seems to us that it is standing in one place, this is due
to the fact that everywhere there are people who have established
an advantageous position for themselves at a certain moment of
public opinion, and so with all their strength try to maintain it and
not to admit the manifestation of the new, the present public opinion
which, though not yet fully expressed, is living in the consciousness
of men. Such people, who retain the obsolete public opinion and
conceal the new, are all those who at the present time form the
governments and the ruling classes, and who profess patriotism as
an indispensable condition of human life.
The means which are at the command of these people are
enormous, but since public opinion is something eternally flowing
and increasing, all their efforts cannot help but be vain: the old
grows old, and the youthful grows.
The longer the expression of the new public opinion shall be
retained, the more it will grow, and the greater will be the force with
which it will express itself. The government and the ruling classes try
with all their strength to retain that old public opinion of patriotism,
on which their power is based, and to retard the manifestation of the
new, which will destroy it. But it is possible only within certain limits
to retain the old and retard the new, just as running water can be
held back by a dam only within certain limits.
No matter how much the governments may try to rouse in the
nations the past public opinion, now no longer characteristic of
them, concerning the dignity and virtue of patriotism, the men of our
time no longer believe in patriotism, but more and more believe in
the solidarity and brotherhood of the nations. Patriotism now
presents to men nothing but the most terrible future; but the
brotherhood of the nations forms that ideal which more and more
grows to be comprehensible and desirable for humanity. And so the
transition of men from the former obsolete public opinion to the new
must inevitably be accomplished. This transition is as inevitable as
the falling of the last sere leaves in autumn and the unfolding of the
young leaves in swelling buds.
The longer this transition is delayed, the more imperative does it
become, and the more obvious is its necessity.
Indeed, we need only recall what it is we are professing, as
Christians, and simply as men of our time, we need but recall those
moral bases which guide us in our public, domestic, and private life,
and that position in which we have placed ourselves in the name of
patriotism, in order that we may see what degree of contradiction
we have reached between our consciousness and that which among
us, thanks to the intensified influence of the government in this
respect, is regarded as our public opinion.
We need only reflect on those very usual demands of patriotism,
which present themselves to us as something very simple and
natural, in order that we may understand to what extent these
demands contradict that real public opinion which we all share now.
We all consider ourselves free, cultured, humane men, and even
Christians, and at the same time we are in such a position that if to-
morrow William takes umbrage at Alexander, or Mr. N—— writes a
clever article on the Eastern question, or some prince robs the
Bulgarians or the Servians, or some queen or empress takes offence
at something, we all, the cultured, humane Christians, must go out
to kill men, whom we do not know, and toward whom we are
friendly disposed, as toward all men. If this has not yet happened,
we owe this, as we are assured, to the peaceful mind of Alexander
III., or to this, that Nicholas Aleksándrovich is going to marry
Victoria's grandchild. But let another man be in the place of
Alexander, or let Alexander himself change his mood, or Nicholas
Aleksándrovich marry Amalia, and not Alice, and we shall throw
ourselves like bloodthirsty animals upon one another, to take out one
another's guts. Such is the supposed public opinion of our time.
Such opinions are calmly repeated in all the leading and liberal
organs of the press.
Alexander III.
Photogravure from Photograph
If we, the Christians of one thousand years' standing, have not yet
cut one another's throats, it is because Alexander III. does not let us
do so.
This is, indeed, terrible.
XVII.
For the greatest and most important changes to take place in the life
of humanity, no exploits are needed,—neither the armament of
millions of soldiers, nor the construction of new roads and machines,
nor the establishment of exhibitions, nor the establishment of
labour-unions, nor revolutions, nor barricades, nor explosions, nor
the invention of aerial motion, and so forth, but only a change in
public opinion. But for public opinion to change, no efforts of the
mind are needed, nor the rejection of anything existing, nor the
invention of anything unusual and new; all that is needed is, that
every separate man should say what he actually thinks and feels, or
at least should not say what he does not think. Let men, even a
small number of them, do so, and the obsolete public opinion will fall
of its own accord and there will be manifested the youthful, live,
present public opinion. And let public opinion change, and the inner
structure of men's life, which torments and pains them, will be
changed without any effort. It is really a shame to think how little is
needed for all men to be freed from all those calamities which now
oppress them; they need only stop lying. Let men only not succumb
to that lie which is inculcated on them, let them not say what they
do not think or feel, and immediately a revolution will take place in
the whole structure of our life, such as the revolutionists will not
accomplish in centuries, even if all the power were in their hands.
If men only believed that the strength is not in strength, but in the
truth, and if they boldly expressed it, or at least did not depart from
it in words and deeds,—if they did not say what they do not think,
and did not do what they consider bad and stupid.
"What harm is there in crying 'Vive la France!' or 'Hurrah!' to some
emperor, king, victor, or in going in a uniform, with the chamberlain's
key, to wait for him in the antechamber, to bow, and to address him
by strange titles, and then to impress all young and uncultured men
with the fact that this is very praiseworthy?" Or, "What harm is there
in writing an article in defence of the Franco-Russian alliance or the
Customs War, or in condemnation of the Germans, Russians,
Frenchmen, Englishmen?" Or, "What harm is there in attending some
patriotic celebration and eulogizing men whom you do not care for
and have nothing to do with, and drinking their health?" Or even,
"What harm is there in recognizing, in a conversation, the benefit
and usefulness of treaties, or alliances, or even in keeping silent,
when your nation and state is praised in your presence, and other
nationalities are cursed and blackened, or when Catholicism,
Orthodoxy, Lutheranism are praised, or when some war hero or
ruler, like Napoleon, Peter, or the contemporary Boulanger or
Skóbelev, are praised?"
All that seems so unimportant, and yet in these seemingly
unimportant acts, in our aloofness from them, in our readiness to
point out, according to our strength, the irrationality of what is
obviously irrational,—in this does our great, invincible power consist,
the power which composes that insuperable force which forms the
real, actual, public opinion, which, moving itself, moves the whole of
humanity. The governments know this, and tremble before this
force, and with all the means at their command try to counteract it
and to get possession of it.
They know that the force is not in force, but in thought and in its
clear enunciation, and so they are more afraid of the expression of
independent thought than of armies, and establish censorships,
bribe newspapers, take possession of the management of religion
and of schools. But the spiritual force which moves the world slips
away from them: it is not even in a book, a newspaper,—it is
intangible and always free,—it is in the depth of men's
consciousness. The most powerful, intangible, freest force is the one
which is manifested in man's soul, when he by himself reflects on
the phenomena of the world, and then involuntarily expresses his
thoughts to his wife, brother, friend, to all those men with whom he
comes together, and from whom he considers it a sin to conceal
what he regards as the truth. No milliards of roubles, millions of
soldiers, no institutions, nor wars, nor revolutions will produce what
will be produced by the simple expression of a free man as to what
he considers just, independently of what exists and what is
inculcated upon him.
One free man will truthfully say what he thinks and feels, amidst
thousands of men, who by their acts and words affirm the very
opposite. It would seem that the man who frankly expressed his
thought would remain alone, while in reality it happens that all those
men, or the majority of them, have long been thinking and feeling
the same, but have not expressed their thought. And what yesterday
was the new opinion of one man, to-day becomes the common
opinion of all men. And as soon as this opinion has established itself,
men's acts begin to change imperceptibly, slowly, but irresistibly.
For, as it is, every free man says to himself: "What can I do against
all this sea of evil and deceit, which inundates me? Why should I
give expression to my thought? Why even give form to it? It is better
not to think of these obscure and intricate questions. Maybe these
contradictions form an inevitable condition of all the phenomena of
life. And why should I alone struggle against all this evil of the
world? Would it not be better if I abandoned myself to the current
which sweeps me along? If anything can be done, it can be done
only in conjunction with other men."
And, abandoning that powerful instrument of thought and its
expression, which moves the world, this man takes up the
instrument of public activity, without noticing that all public activity is
based on the very principles against which he has to struggle, that in
entering upon any public activity which exists amidst our world, he
must at least partially depart from the truth, make such concessions
as will destroy the whole force of that powerful instrument of the
struggle which is given to him. It is as though a man, into whose
hands an unusually sharp dagger is given, one that cuts everything,
should drive in nails with the blade.
We all deplore the senseless order of life which contradicts all our
existence, and yet not only fail to make use of the one most
powerful tool, which is in our hands,—the recognition of the truth
and its expression,—but, on the contrary, under the pretext of
struggling with evil, destroy this tool and sacrifice it to the imaginary
struggle against this order.
One man does not tell the truth which he knows, because he feels
himself under obligation to the men with whom he is connected;
another,—because the truth might deprive him of the advantageous
position by means of which he is supporting his family; a third,—
because he wants to attain glory and power, to use them later in the
service of men; a fourth,—because he does not wish to violate the
ancient sacred traditions; a fifth,—because the expression of the
truth will provoke persecution and will impair that good public
activity to which he is devoting himself, or intends to devote himself.
One man serves as an emperor, king, minister, official, soldier, and
assures himself and others that the deviation from the truth which is
necessary in his position is more than redeemed by his usefulness.
Another exercises the office of a spiritual pastor, though in the depth
of his heart he does not believe in what he teaches, permitting
himself a deviation from the truth in view of the good which he
does. A third instructs men in literature and, in spite of the
suppression of the whole truth, in order not to provoke the
government and society against himself, has no doubt as to the
good which he does; a fourth simply struggles against the existing
order, as do the revolutionists and anarchists, and is fully convinced
that the aim which he pursues is so beneficent that the suppression
of the truth, which is indispensable in his activity, and even lying will
not destroy the good effect of his activity.
For the order of life which is contrary to the consciousness of men to
give way to one in accord with it, it is necessary for the obsolete
public opinion to give way to a live and new one.
For the old, obsolete public opinion to give way to the new, live one,
it is necessary that the men who are conscious of the new demands
of life should clearly express them. Meanwhile all the men who
recognize all these new demands, one in the name of one thing, and
another in the name of another, not only repress them, but even in
words and deeds confirm what is directly opposed to these
demands. Only the truth and its expression can establish that new
public opinion which will change the obsolete and harmful order of
life; we, however, not only do not express the truth which we know,
but frequently even express precisely what we consider to be an
untruth.
If free men would only not depend on what has no force and is
never free,—on external power,—and would always believe in what
is always powerful and free,—in the truth and its expression. If men
only expressed boldly the truth, already revealed to them, about the
brotherhood of all the nations and about the criminality of the
exclusive membership in one nation, the dead, false public opinion,
on which the whole power of the governments is based, and all the
evil produced by them, would fall off by itself like a dried-up skin,
and there would appear that new, live public opinion, which is only
waiting for the sloughing off of the hampering old opinion, in order
clearly and boldly to proclaim its demands and establish the new
forms of life in accordance with the consciousness of men.
XVIII.
Men need but understand that what is given out to them as public
opinion, what is maintained by such complex and artificial means, is
not public opinion, but only the dead consequence of the quondam
public opinion; they need only, above all, believe in themselves, in
this, that what is cognized by them in the depth of their hearts, what
begs for recognition and finds no expression only because it
contradicts public opinion, is that force which changes the world,
and the manifestation of which forms man's destiny; men need but
believe that the truth is not what men about him say, but what his
conscience, that is, God, says to him, and immediately there will
disappear the false, artificially sustained public opinion, and the true
one will be established.
If men only said what they believe, and did not say what they do not
believe, there would immediately disappear the superstitions that
result from patriotism, and all the evil feelings and all the violence,
which are based on them. There would disappear the hatred and
hostility of states against states and of nationalities against
nationalities, which are fanned by the governments; there would
disappear the eulogizing of military exploits, that is, of murder; there
would, above all else, disappear the respect for the authorities, the
surrender of people's labours and the submission to them, for which
there are no foundations outside of patriotism.
Let all this be done, and immediately all that vast mass of weak
men, who are always guided from without, will sweep over to the
side of the new public opinion. And the new public opinion will
become the ruling one in the place of the old public opinion.
Let the governments have possession of the school, the church, the
press, milliards of roubles, and millions of disciplined men turned
into machines,—all that apparently terrible organization of rude force
is nothing in comparison with the recognition of the truth, which
arises in the heart of one man who knows the force of the truth, and
is communicated by this man to another, a third man, just as an
endless number of candles are lighted from one. This light need only
burn, and, like the wax before the face of the fire, all this seemingly
so powerful organization will waste away.
If men only understood that terrible power which is given them in
the word which expresses the truth. If men only did not sell their
birthright for a mess of pottage. If men only made use of this power
of theirs,—the rulers would not only not dare, as they dare now, to
threaten men with universal slaughter, to which they will drive men
or not, as they may see fit, but would not even dare in the sight of
peaceable citizens to bring the disciplined murderers out on parade
or in manœuvres; the governments would not dare for their own
profit, for the advantage of their accomplices, to make and unmake
customs treaties, and they would not dare to collect from the people
those millions of roubles which they distribute to their accomplices
and for which they prepare themselves for the commission of
murder.
And so the change is not only possible, but it is even impossible for
it not to take place, as it is impossible for an overgrown, dead tree
not to rot, and for a young one not to grow. "Peace I leave with you,
my peace I give unto you: not as the world giveth give I unto you;
let not your heart be troubled, neither let it be afraid," said Christ.
And this peace is actually already among us, and it depends on us to
attain it.
If only the hearts of separate men did not grow faint from those
temptations with which they are tempted every hour, and if they
were not frightened by those imaginary fears with which they are
terrified. If men only knew in what their mighty, all-conquering force
consists, the peace for which men have always wished, not the one
which is obtained by means of diplomatic treaties, journeys of
emperors and kings from one city to another, dinners, speeches,
fortresses, cannon, dynamite, and melenite, but the one which is
obtained not by the exhaustion of the masses by taxes, not by
tearing the flower of the population away from work and debauching
them, but by the free profession of the truth by every separate
individual, would long ago have come to us.
Moscow, March 17, 1894.
REASON AND RELIGION
1895
PATRIOTISM OR PEACE
Letter to Manson
Dear Sir:—You write to me asking me to express myself in respect to
the United States of North America "in the interests of Christian
consistency and true peace," and express the hope that "the nations
will soon awaken to the one means of securing national peace."
I harbour the same hope. I harbour the same hope, because the
blindness in our time of the nations that extol patriotism, bring up
their young generations in the superstition of patriotism, and, at the
same time, do not wish for the inevitable consequences of
patriotism,—war,—has, it seems to me, reached such a last stage
that the simplest reflection, which begs for utterance in the mouth of
every unprejudiced man, is sufficient, in order that men may see the
crying contradiction in which they are.
Frequently, when you ask children which they will choose of two
things which are incompatible, but which they want alike, they
answer, "Both."
"Which do you want,—to go out driving or to stay at home?"—"Both,
—go out driving and stay at home."
Just so the Christian nations answer the question which life puts to
them, as to which they will choose, patriotism or peace, they answer
"Both patriotism and peace," though it is as impossible to unite
patriotism with peace, as at the same time to go out driving and
stay at home.
The other day there arose a difference between the United States
and England concerning the borders of Venezuela. Salisbury for
some reason did not agree to something; Cleveland wrote a
message to the Senate; from either side were raised patriotic warlike
cries; a panic ensued upon 'Change; people lost millions of pounds
and of dollars; Edison announced that he would invent engines with
which it would be possible to kill more men in an hour than Attila
had killed in all his wars, and both nations began energetically to
arm themselves for war. But because, simultaneously with these
preparations for war, both in England and in America, all kinds of
literary men, princes, and statesmen began to admonish their
respective governments to abstain from war, saying that the subject
under discussion was not sufficiently important to begin a war for,
especially between two related Anglo-Saxon nations, speaking the
same language, who ought not to war among themselves, but ought
calmly to govern others; or because all kinds of bishops,
archdeacons, canons prayed and preached concerning the matter in
all the churches; or because neither side considered itself sufficiently
prepared,—it happened that there was no war just then. And people
calmed down.
But a person has to have too little perspicacity not to see that the
causes which now are leading to a conflict between England and
America have remained the same, and that, if even the present
conflict shall be settled without a war, there will inevitably to-morrow
or the day after appear other conflicts, between England and Russia,
between England and Turkey, in all possible permutations, as they
arise every day, and one of these will lead to war.
If two armed men live side by side, having been impressed from
childhood with the idea that power, wealth, and glory are the highest
virtues, and that, therefore, to acquire power, wealth, and glory by
means of arms, to the detriment of other neighbouring possessors,
is a very praiseworthy matter, and if at the same time there is no
moral, religious, or political restraint for these men, is it not evident
that such people will always fight, that the normal relation between
them will be war? and that, if such people, having clutched one
another, have separated for awhile, they have done so only, as the
French proverb says, "pour mieux sauter," that is, they have
separated to take a better run, to throw themselves with greater
fury upon one another?
Strange is the egotism of private individuals, but the egotists of
private life are not armed, do not consider it right either to prepare
or use arms against their adversaries; the egotism of private
individuals is under the control of the political power and of public
opinion. A private person who with gun in his hand takes away his
neighbour's cow, or a desyatína of his crop, will immediately be
seized by a policeman and put into prison. Besides, such a man will
be condemned by public opinion,—he will be called a thief and
robber. It is quite different with the states: they are all armed,—
there is no power over them, except the comical attempts at
catching a bird by pouring some salt on its tail,—attempts at
establishing international congresses, which, apparently, will never
be accepted by the powerful states (who are armed for the very
purpose that they may not pay any attention to any one), and,
above all, public opinion, which rebukes every act of violence in a
private individual, extols, raises to the virtue of patriotism every
appropriation of what belong to others, for the increase of the power
of the country.
Open the newspapers for any period you may wish, and at any
moment you will see the black spot,—the cause of every possible
war: now it is Korea, now the Pamir, now the lands in Africa, now
Abyssinia, now Turkey, now Venezuela, now the Transvaal. The work
of the robbers does not stop for a moment, and here and there a
small war, like an exchange of shots in the cordon, is going on all the
time, and the real war can and will begin at any moment.
If an American wishes the preferential grandeur and well-being of
America above all other nations, and the same is desired for his
state by an Englishman, and a Russian, and a Turk, and a
Dutchman, and an Abyssinian, and a citizen of Venezuela and of the
Transvaal, and an Armenian, and a Pole, and a Bohemian, and all of
them are convinced that these desires need not only not be
concealed or repressed, but should be a matter of pride and be
developed in themselves and in others; and if the greatness and
well-being of one country or nation cannot be obtained except to the
detriment of another nation, frequently of many countries and
nations,—how can war be avoided?
And so, not to have any war, it is not necessary to preach and pray
to God about peace, to persuade the English-speaking nations that
they ought to be friendly toward one another, in order to be able to
rule over other nations; to form double and triple alliances against
one another; to marry princes to princesses of other nations,—but to
destroy what produces war. But what produces war is the desire for
an exclusive good for one's own nation,—what is called patriotism.
And so to abolish war, it is necessary to abolish patriotism, and to
abolish patriotism, it is necessary first to become convinced that it is
an evil, and that it is hard to do. Tell people that war is bad, and
they will laugh at you: who does not know that? Tell them that
patriotism is bad, and the majority of people will agree with you, but
with a small proviso. "Yes, bad patriotism is bad, but there is also
another patriotism, the one we adhere to." But wherein this good
patriotism consists no one can explain. If good patriotism consists in
not being acquisitive, as many say, it is none the less retentive; that
is, men want to retain what was formerly acquired, since there is no
country which was not based on conquest, and it is impossible to
retain what is conquered by any other means than those by which it
was acquired, that is, by violence and murder. But even if patriotism
is not retentive, it is restorative,—the patriotism of the vanquished
and oppressed nations, the Armenians, Poles, Bohemians, Irish, and
so forth. This patriotism is almost the very worst, because it is the
most enraged and demands the greatest degree of violence.
Patriotism cannot be good. Why do not people say that egotism can
be good, though this may be asserted more easily, because egotism
is a natural sentiment, with which a man is born, while patriotism is
an unnatural sentiment, which is artificially inoculated in him?
It will be said: "Patriotism has united men in states and keeps up the
unity of the states." But the men are already united in states,—the
work is all done: why should men now maintain an exclusive loyalty
for their state, when this loyalty produces calamities for all states
and nations? The same patriotism which produced the unification of
men into states is now destroying those states. If there were but
one patriotism,—the patriotism of none but the English,—it might be
regarded as unificatory or beneficent, but when, as now, there are
American, English, German, French, Russian patriotisms, all of them
opposed to one another, patriotism no longer unites, but disunites.
To say that, if patriotism was beneficent, by uniting men into states,
as was the case during its highest development in Greece and Rome,
patriotism even now, after eighteen hundred years of Christian life,
is just as beneficent, is the same as saying that, since the ploughing
was useful and beneficent for the field before the sowing, it will be
as useful now, after the crop has grown up.
It would be very well to retain patriotism in memory of the use
which it once had, as people preserve and retain the ancient
monuments of temples, mausoleums, and so forth. But the temples
and mausoleums stand, without causing any harm to men, while
patriotism produces without cessation innumerable calamities.
What now causes the Armenians and the Turks to suffer and cut
each other's throats and act like wild beasts? Why do England and
Russia, each of them concerned about her share of the inheritance
from Turkey, lie in wait and do not put a stop to the Armenian
atrocities? Why do the Abyssinians and Italians fight one another?
Why did a terrible war come very near breaking out on account of
Venezuela, and now on account of the Transvaal? And the Chino-
Japanese War, and the Turkish, and the German, and the French
wars? And the rage of the subdued nations, the Armenians, the
Poles, the Irish? And the preparation for war by all the nations? All
that is the fruits of patriotism. Seas of blood have been shed for the
sake of this sentiment, and more blood will be shed for its sake, if
men do not free themselves from this outlived bit of antiquity.
I have several times had occasion to write about patriotism, about
its absolute incompatibility, not only with the teaching of Christ in its
ideal sense, but even with the lowest demands of the morality of
Christian society, and every time my arguments have been met with
silence or with the supercilious hint that the ideas expressed by me
were Utopian expressions of mysticism, anarchism, and
cosmopolitanism. My ideas have frequently been repeated in a
compressed form, and, instead of retorting to them, it was added
that it was nothing but cosmopolitanism, as though this word
"cosmopolitanism" unanswerably overthrew all my arguments.
Serious, old, clever, good men, who, above all else, stand like the
city on a hill, and who involuntarily guide the masses by their
example, make it appear that the legality and beneficence of
patriotism are so obvious and incontestable that it is not worth while
to answer the frivolous and senseless attacks upon this sentiment,
and the majority of men, who have since childhood been deceived
and infected by patriotism, take this supercilious silence to be a most
convincing proof, and continue to stick fast in their ignorance.
And so those people who from their position can free the masses
from their calamities, and do not do so, commit a great sin.
The most terrible thing in the world is hypocrisy. There was good
reason why Christ once got angry,—that was against the hypocrisy
of the Pharisees.
But what was the hypocrisy of the Pharisees in comparison with the
hypocrisy of our time? In comparison with our men, the Pharisees
were the most truthful of men, and their art of hypocrisy was as
child's play in comparison with the hypocrisy of our time; nor can it
be otherwise. Our whole life, with the profession of Christianity, the
teaching of humility and love, in connection with the life of an armed
den of robbers, can be nothing but one solid, terrible hypocrisy. It is
very convenient to profess a teaching at one end of which is
Christian sanctity and infallibility, and at the other—the pagan sword
and gallows, so that, when it is possible to impose or deceive by
means of sanctity, sanctity is put into effect, and when the deception
does not work, the sword and the gallows are put into effect. Such a
teaching is very convenient, but the time comes when this spider-
web of lie is dispersed, and it is no longer possible to continue to
keep both, and it is necessary to ally oneself with either one or the
other. It is this which is now getting to be the case in relation to the
teaching about patriotism.
Whether people want it or not, the question stands clearly before
humanity: how can that patriotism, from which result innumerable
physical and moral calamities of men, be necessary and a virtue? It
is indispensable to give an answer to this question.
It is necessary either to show that patriotism is such a great good
that it redeems all those terrible calamities which it produces in
humanity; or to recognize that patriotism is an evil, which must not
only not be inoculated in men and impressed upon them, but from
which also we must try to free ourselves at all cost.
C'est à prendre ou à laisser, as the French say. If patriotism is good,
then Christianity, which gives peace, is an idle dream, and the
sooner this teaching is eradicated, the better. But if Christianity really
gives peace, and we really want peace, patriotism is a survival from
barbarous times, which must not only not be evoked and educated,
as we now do, but which must be eradicated by all means, by means
of preaching, persuasion, contempt, and ridicule. If Christianity is
the truth, and we wish to live in peace, we must not only have no
sympathy for the power of our country, but must even rejoice in its
weakening, and contribute to it. A Russian must rejoice when
Poland, the Baltic provinces, Finland, Armenia, are separated from
Russia and made free; and an Englishman must similarly rejoice in
relation to Ireland, Australia, India, and the other colonies, and
coöperate in it, because, the greater the country, the more evil and
cruel is its patriotism, and the greater is the amount of the suffering
on which its power is based. And so, if we actually want to be what
we profess, we must not, as we do now, wish for the increase of our
country, but wish for its diminution and weakening, and contribute
to it with all our means. And thus must we educate the younger
generations: we must bring up the younger generations in such a
way that, as it is now disgraceful for a young man to manifest his
coarse egotism, for example, by eating everything up, without
leaving anything for others, to push a weaker person down from the
road, in order to pass by himself, to take away by force what
another needs, it should be just as disgraceful to wish for the
increase of his country's power; and, as it now is considered stupid
and ridiculous for a person to praise himself, it should be considered
stupid to extol one's nation, as is now done in various lying patriotic
histories, pictures, monuments, text-books, articles, sermons, and
stupid national hymns. But it must be understood that so long as we
are going to extol patriotism and educate the younger generations in
it, we shall have armaments, which ruin the physical and spiritual life
of the nations, and wars, terrible, horrible wars, like those for which
we are preparing ourselves, and into the circle of which we are
introducing, corrupting them with our patriotism, the new, terrible
fighters of the distant East.
Emperor William, one of the most comical persons of our time,
orator, poet, musician, dramatic writer, and artist, and, above all,
patriot, has lately painted a picture representing all the nations of
Europe with swords, standing at the seashore and, at the indication
of Archangel Michael, looking at the sitting figures of Buddha and
Confucius in the distance. According to William's intention, this
should mean that the nations of Europe ought to unite in order to
defend themselves against the peril which is proceeding from there.
He is quite right from his coarse, pagan, patriotic point of view,
which is eighteen hundred years behind the times. The European
nations, forgetting Christ, have in the name of their patriotism more
and more irritated these peaceful nations, and have taught them
patriotism and war, and have now irritated them so much that,
indeed, if Japan and China will as fully forget the teachings of
Buddha and of Confucius as we have forgotten the teaching of
Christ, they will soon learn the art of killing people (they learn these
things quickly, as Japan has proved), and, being fearless, agile,
strong, and populous, they will inevitably very soon make of the
countries of Europe, if Europe does not invent something stronger
than guns and Edison's inventions, what the countries of Europe are
making of Africa. "The disciple is not above his master: but every
one that is perfect shall be as his master" (Luke vi. 40).
In reply to a prince's question how to increase his army, in order to
conquer a southern tribe which did not submit to him, Confucius
replied: "Destroy all thy army, and use the money, which thou art
wasting now on the army, on the enlightenment of thy people and
on the improvement of agriculture, and the southern tribe will drive
away its prince and will submit to thy rule without war."
Thus taught Confucius, whom we are advised to fear. But we, having
forgotten Christ's teaching, having renounced it, wish to vanquish
the nations by force, and thus are only preparing for ourselves new
and stronger enemies than our neighbours. A friend of mine, who
saw William's picture, said: "The picture is beautiful, only it does not
at all represent what the legend says. It means that Archangel
Michael shows to all the governments of Europe, which are
represented as robbers bedecked with arms, what it is that will
cause their ruin and annihilation, namely, the meekness of Buddha
and the wisdom of Confucius." He might have added, "And the
humility of Lao-tse."
Indeed, we, thanks to our hypocrisy, have forgotten Christ to such
an extent, have so squeezed out of our life everything Christian, that
the teachings of Buddha and Confucius stand incomparably higher
than that beastly patriotism, by which our so-called Christian nations
are guided. And so the salvation of Europe and of the Christian
world at large does not consist in this, that, bedecking themselves
with swords, as William has represented them, they should, like
robbers, cast themselves upon their brothers beyond the sea, in
order to kill them, but, on the contrary, they should renounce the
survival of barbarous times,—patriotism,—and, having renounced it,
should take off their arms and show the Eastern nations, not an
example of savage patriotism and beastliness, but an example of
brotherly love, which Christ has taught us.
Moscow, January 2, 1896.
LETTER TO ERNEST HOWARD
CROSBY
On Non-Resistance
1896
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