Jane Park
Director of Platforms
janepark@creativecommons.org
@janedaily on Twitter
1.  Overview of CC
2.  CC licenses in the
world and in the wild
3.  Opportunities for
Thailand
1.  What is Creative Commons?
2.  Creative Commons and copyright
3.  Q&A
Overview of CC
ü  A nonprofit organization
ü  A global network of people
ü  A global movement towards
openness
…all started by a set of © licenses
What is CC?
CC began as a response to an
outdated copyright law system. 

CC licenses are built on copyright and
designed as a release valve for creators
who want to share.
A simple, standardized,
legally robust way to grant
© permissions to creative
works
Over time, the role and
value of CC has
expanded. But first…
•  Mismatch between © law and digital
technology
•  While © became more restrictive,
Internet enabled unprecedented
access, copying, sharing at scale
•  CC was founded when attempt to
return © to original intent failed
CC started because…
“Some Rights Reserved”
Saving the world from failed sharing
This was in 2001. 16 years later, © law
is still restrictive as ever, but thanks to
Creative Commons, an alternative
universe of legal sharing exists.
Creative Commons was
founded to help us realize
the full potential of the
internet.
•  A set of legal tools, aka the global
standard for © licensing
•  A global network of people and
movement towards openness
•  A nonprofit organization supporting
the above 
CC today is…
ü  Are legal tools that grant ©
permissions, resulting in a global
digital commons free for all to use
ü  Signal a set of values and different
way of operating
The CC licenses…
•  CC Global Network = 85 countries
•  CC is one of many in a larger
ecosystem of organizations working
to advance access to knowledge and
reform © 
Network & Movement
34
languages
•  Nonprofit headquartered in U.S. has
< 20 staff!
•  Programs: Education, Policy, UGC
content platforms, Technology, Legal
CC the Organization
1.  Copyright basics
2.  Global aspects of copyright

CC and Copyright
•  Grants exclusive rights to creators
•  Does not protect facts or ideas
•  Granted automatically at moment of
creation
•  Lasts a very, very long time
Copyright…
1976 2017	
Copyright gets more restrictive à
The Internet makes sharing easier à
Creative Commons is founded, 
becomes release valve 
for 1.2 billion works
2 approaches:
•  Incentivize authors creativity /
promote creation of new works
•  Preserve authorial oversight / ensure
attribution and integrity of works
Purpose of copyright
"To promote the progress of science
and useful arts, by securing for limited
times to authors and inventors the
exclusive right to their respective
writings and discoveries."
•  Berne Convention
•  Local variation
•  Public domain
•  Exceptions & Limitations to ©, e.g.
Fair Use or Fair Dealing
Global aspects of ©
CC is a global standard
for the free flow of
information
Wikipedia

ü  Resources
ü  People
ü  Rules
Question & Answer
c






Licenses in the World
1.  How CC licenses work
2.  How to use the CC licenses
3.  CC on content platforms
4.  CC in the wild
5.  Q&A
CC licenses in the world
§  Enable © holders to grant copy and
reuse permissions to the public 
§  6 licenses: 
§  Some grant commercial uses
§  Some grant derivative uses
§  All require attribution
CC Licenses
Attribution
ShareAlike
NonCommercial
NoDerivatives
}
Lawyer 
Readable
Legal Code
Human
Readable
Deed
Machine
Readable
Metadata
CC0 Public 
Domain Dedication
Universal waiver, permanently
surrenders copyright and related
rights, placing the work into the
public domain worldwide
Public Domain Mark
A label to be used by those with
knowledge that a work already in
the worldwide public domain.
Most Open



Least Open
How to use CC licenses
http://creativecommons.org/choose/
creativecommons.org/choose
CC Search
Try CC Search: https://
ccsearch.creativecommons.org
CC on content platforms
Question & Answer
c






…in the Wild
Creative Commons
signals a set of values and
a different way of
operating
ü  A nonprofit organization
ü  A global network of people
ü  A global movement towards
openness
…all started by a set of copyright
licenses
What is CC?
ü  Cultural Heritage
ü  Arts & Culture
ü  Education & Research
ü  Government & Policy
ü  3D printing
ü  Business
Examples of CC values in:
§  150,000 images of its public domain
collection released via CC0
§  Initial hesitation, but marketing dept
argued that “the digital reproduction of
an item would pique public interest in
it, leading them to buy tickets to the
museum to see the real deal” 
Rijksmuseum
§  Move to open aligned w/greater sales
§  2010: No images available
§  2011: First set available via CC BY
§  2012: CC0; launched Rijksstudio
§  2013: Released all resolutions under
CC0
Rijksmuseum
by Joris Pekel
§  Promoted museum beyond staff
capabilities
§  Curried goodwill w/public, creative
industries, funders
§  Would they do it again? “Yes, but a lot
faster.” – Museum staff
Rijksmuseum
U.S. Department of
Labor TAACCCT
grant program
c






Opportunities in Thailand
Joining the CC Thailand
Chapter
CC Global Network
Country
Teams
Platforms
Governance
“To build a global commons of
creativity and knowledge, and grow a
movement that advocates, promotes
and enables openness and sharing
around the world.” 
Mission
1.  Global Network Council
2.  Network Platforms
3.  How to join the CC Thailand chapter
3 things to know:
•  TBD, but fashioned after UN model
•  Reps from chapters around the world
•  CC Thailand is a chapter; other
chapters are being established
•  First meeting CC Summit, April 2018
•  Questions:
network@creativecommons.org 
Global Network Council
1.  Copyright Reform
2.  Open Education
3.  GLAM
4.  Community Development
Network Platforms
1.  CC Thailand Mailing List
2.  Global CC Slack Community
3.  Global CC Newsletter
How to join:
Discuss: Opportunities for
Thailand to engage in
Network Platforms or
local sectors
•  Cultural Heritage
•  Arts & Culture
•  Education & Research
•  Government & Policy
•  3D printing
•  Business
Sectors
Except where otherwise noted: CC BY
creativecommons.org/licenses/by/4.0 

Creative Commons and the double C in a circle are registered trademarks of
Creative Commons in the United States and other countries. Third party marks and
brands are the property of their respective holders.

Creative Commons Opportunities in Thailand

  • 1.
    Jane Park Director ofPlatforms janepark@creativecommons.org @janedaily on Twitter
  • 2.
    1.  Overview ofCC 2.  CC licenses in the world and in the wild 3.  Opportunities for Thailand
  • 3.
    1.  What isCreative Commons? 2.  Creative Commons and copyright 3.  Q&A Overview of CC
  • 4.
    ü  A nonprofitorganization ü  A global network of people ü  A global movement towards openness …all started by a set of © licenses What is CC?
  • 5.
    CC began asa response to an outdated copyright law system. CC licenses are built on copyright and designed as a release valve for creators who want to share.
  • 6.
    A simple, standardized, legallyrobust way to grant © permissions to creative works
  • 7.
    Over time, therole and value of CC has expanded. But first…
  • 8.
    •  Mismatch between© law and digital technology •  While © became more restrictive, Internet enabled unprecedented access, copying, sharing at scale •  CC was founded when attempt to return © to original intent failed CC started because…
  • 9.
    “Some Rights Reserved” Savingthe world from failed sharing
  • 11.
    This was in2001. 16 years later, © law is still restrictive as ever, but thanks to Creative Commons, an alternative universe of legal sharing exists.
  • 13.
    Creative Commons was foundedto help us realize the full potential of the internet.
  • 14.
    •  A setof legal tools, aka the global standard for © licensing •  A global network of people and movement towards openness •  A nonprofit organization supporting the above CC today is…
  • 15.
    ü  Are legaltools that grant © permissions, resulting in a global digital commons free for all to use ü  Signal a set of values and different way of operating The CC licenses…
  • 18.
    •  CC GlobalNetwork = 85 countries •  CC is one of many in a larger ecosystem of organizations working to advance access to knowledge and reform © Network & Movement
  • 20.
  • 22.
    •  Nonprofit headquarteredin U.S. has < 20 staff! •  Programs: Education, Policy, UGC content platforms, Technology, Legal CC the Organization
  • 24.
    1.  Copyright basics 2. Global aspects of copyright CC and Copyright
  • 26.
    •  Grants exclusiverights to creators •  Does not protect facts or ideas •  Granted automatically at moment of creation •  Lasts a very, very long time Copyright…
  • 27.
    1976 2017 Copyright getsmore restrictive à The Internet makes sharing easier à Creative Commons is founded, becomes release valve for 1.2 billion works
  • 28.
    2 approaches: •  Incentivizeauthors creativity / promote creation of new works •  Preserve authorial oversight / ensure attribution and integrity of works Purpose of copyright
  • 29.
    "To promote theprogress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries."
  • 31.
    •  Berne Convention • Local variation •  Public domain •  Exceptions & Limitations to ©, e.g. Fair Use or Fair Dealing Global aspects of ©
  • 32.
    CC is aglobal standard for the free flow of information
  • 33.
  • 34.
  • 35.
  • 36.
    1.  How CClicenses work 2.  How to use the CC licenses 3.  CC on content platforms 4.  CC in the wild 5.  Q&A CC licenses in the world
  • 37.
    §  Enable ©holders to grant copy and reuse permissions to the public §  6 licenses: §  Some grant commercial uses §  Some grant derivative uses §  All require attribution CC Licenses
  • 38.
  • 40.
  • 41.
  • 42.
  • 43.
    CC0 Public DomainDedication Universal waiver, permanently surrenders copyright and related rights, placing the work into the public domain worldwide
  • 45.
    Public Domain Mark Alabel to be used by those with knowledge that a work already in the worldwide public domain.
  • 47.
  • 48.
    How to useCC licenses
  • 50.
  • 52.
    CC Search Try CCSearch: https:// ccsearch.creativecommons.org
  • 54.
    CC on contentplatforms
  • 62.
  • 63.
  • 64.
    Creative Commons signals aset of values and a different way of operating
  • 67.
    ü  A nonprofitorganization ü  A global network of people ü  A global movement towards openness …all started by a set of copyright licenses What is CC?
  • 68.
    ü  Cultural Heritage ü Arts & Culture ü  Education & Research ü  Government & Policy ü  3D printing ü  Business Examples of CC values in:
  • 70.
    §  150,000 imagesof its public domain collection released via CC0 §  Initial hesitation, but marketing dept argued that “the digital reproduction of an item would pique public interest in it, leading them to buy tickets to the museum to see the real deal” Rijksmuseum
  • 72.
    §  Move toopen aligned w/greater sales §  2010: No images available §  2011: First set available via CC BY §  2012: CC0; launched Rijksstudio §  2013: Released all resolutions under CC0 Rijksmuseum
  • 73.
  • 74.
    §  Promoted museumbeyond staff capabilities §  Curried goodwill w/public, creative industries, funders §  Would they do it again? “Yes, but a lot faster.” – Museum staff Rijksmuseum
  • 76.
    U.S. Department of LaborTAACCCT grant program
  • 82.
  • 83.
    Joining the CCThailand Chapter
  • 84.
  • 85.
    “To build aglobal commons of creativity and knowledge, and grow a movement that advocates, promotes and enables openness and sharing around the world.” Mission
  • 86.
    1.  Global NetworkCouncil 2.  Network Platforms 3.  How to join the CC Thailand chapter 3 things to know:
  • 87.
    •  TBD, butfashioned after UN model •  Reps from chapters around the world •  CC Thailand is a chapter; other chapters are being established •  First meeting CC Summit, April 2018 •  Questions: network@creativecommons.org Global Network Council
  • 88.
    1.  Copyright Reform 2. Open Education 3.  GLAM 4.  Community Development Network Platforms
  • 89.
    1.  CC ThailandMailing List 2.  Global CC Slack Community 3.  Global CC Newsletter How to join:
  • 90.
    Discuss: Opportunities for Thailandto engage in Network Platforms or local sectors
  • 91.
    •  Cultural Heritage • Arts & Culture •  Education & Research •  Government & Policy •  3D printing •  Business Sectors
  • 93.
    Except where otherwisenoted: CC BY creativecommons.org/licenses/by/4.0 Creative Commons and the double C in a circle are registered trademarks of Creative Commons in the United States and other countries. Third party marks and brands are the property of their respective holders.