options.success = function(data, status, xhr) { // jQuery 1.4+ passes xhr as 3rd arg
var context = options.context || options; // jQuery 1.4+ supports scope context
...
options.success = function(data, status, xhr) { // jQuery 1.4+ passes xhr as 3rd arg
var context = options.context || this; // jQuery 1.4+ supports scope context
...