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Handling qualitative data a practical guide Third Edition
Richards Digital Instant Download
Author(s): Richards, Lyn
ISBN(s): 9781446276068, 1446276066
Edition: Third edition
File Details: PDF, 1.84 MB
Year: 2014
Language: english
HANDLING
QUALITATIVE
DATAA PRACTICAL GUIDE
SAGE was founded in 1965 by Sara Miller McCune to
support the dissemination of usable knowledge by publishing
innovative and high-quality research and teaching content.
Today, we publish more than 750 journals, including those
of more than 300 learned societies, more than 800 new
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including archives, data, case studies, reports, conference
highlights, and video. SAGE remains majority-owned by
our founder, and on her passing will become owned by a
charitable trust that secures our continued independence.
HANDLING
QUALITATIVE
DATA A PRACTICAL GUIDE
LYN RICHARDS
SAGE Publications Ltd © Lyn Richards 2015
1 Oliver’s Yard
55 City Road First edition 2006; second edition 2010. This edition 2015
London EC1Y 1SP
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Summary of contents
Introduction 1
PART I SETTING UP 9
3. Data records 63
5. Coding 103
List of tables xi
Companion website xiii
About the author xv
Preface xvii
Acknowledgements xxiii
Introduction 1
Starting points 1
Handling data 4
The shape of this book 6
PART I SETTING UP 9
Understanding data 36
Preparing to ‘make’ data 43
Ways of making data 44
Data about your project (and you) 52
Is writing a problem for you? 57
To do 59
Suggestions for further reading 59
3. Data records 63
Meeting data 87
Where do your ideas go? 91
Handling your discoveries 94
Drawing it – the early uses of models 94
Revisiting design 95
Revisiting and reviewing records 97
Writing it 99
Up to the category 100
To do 100
Suggestions for further reading 101
5. Coding 103
References 223
Index 229
List of tables
•• Methods in Practice: the stories of ten projects (from eight countries and as many qualitative
methods), are told in the researchers’ own voices. How was the project set up, what data were
sought and created, how did the researcher work with the data, what actually happened during
analysis and reporting?
•• Qualitative Software: this is not a summary of the current state of the various software products
aimed at qualitative researchers. But it does tell you where to go for such summaries. And more
importantly, it advises you before you go shopping for software. Should you use qualitative soft-
ware, and how? How to find impartial, useful and non-marketing advice about software products?
It then provides help on how to manage your relationship with your software, including a brief
handbook of advice to help you ask the necessary questions as you start stepping into software.
About the author
lack of training, mixed messages about standards and fear of being overwhelmed
by rich, messy data.
Throughout this hybrid career, Lyn continued contributions to critical reflection
on new methods, as a writer and a keynote speaker in a wide range of international
conferences. She has life membership of the International Sociological Association
and its Methodology section. Her writing aims always to cut through barriers to
high quality qualitative research and to assist researchers and teachers in making
the inevitable shift to computing whilst maximizing the benefits for their research
processes and outcomes. On leaving software development, she took an Adjunct
Professorship at RMIT University where she is now Associate Research Fellow of
the Centre for Applied Social Research (CASR) and coordinates an active, informal
and splendidly supportive qualitative research network group.
Preface
Are you at risk of acquiring qualitative data, whether by careful, theoretically based
research design, by practical need or by accident? Are you prepared for rich, com-
plex, unstructured data records, which may rapidly appear in confusing profusion?
Are you doubting you can do justice to those records, and to the people whose
accounts you have been privileged to acquire? Are you prevented from starting by
messages about the difficulty of doing good qualitative work, the debates about
epistemology, or the necessity to learn confronting specialist software?
This book is designed to assist when qualitative data have to be handled, and
to guide you through those barriers to doing it. In decades of helping research-
ers worldwide, I have learned that those who come to qualitative research ‘data
first’ rather than ‘methods first’ are often the most motivated and critical. But
they are also held back by lack of preparation in ways to handle data records,
and by messages about the mystique of doing, or even thinking about doing,
qualitative research and the heavy tasks of doing it in a digital age. So too, often,
are those who have had some training in the study of the theory of methods –
methodology. However adequate their understanding of the philosophy behind
what they are trying to do, they may have no practical idea of how they would
handle data if they ever had some.
This book starts there. It is, therefore, very different from most texts on qualita-
tive methods.
Firstly, it is about handling data – working with data in order to produce adequate
and useful outcomes. The title carries two messages. Qualitative data don’t speak
for themselves, but have to be handled if they are to be analysed. And handling
data is something you can learn and do well as you get started.
It’s amazing how little of the methodological literature is in this area. Even
texts with titles about ‘analysing’ or ‘doing’ qualitative research spend consider-
ably more time on ways of making data than on what you would do with such
data if you ever actually had any. From the perspective of those who have to do
it, texts on qualitative method are often inaccessibly high up in the misty moun-
tains of academic discourse. By horrid contrast, literature on the tools you need
for qualitative research, and particularly on digital tools, suggests you might
never get started if burdened with learning software functions and with very
xviii preface
negative messages about their results for research. In this third edition, these
messages have been strongly pursued.
Secondly, this book is about the agency of the researcher. The researcher designs
and creates a project and then also creates data, collaboratively with those studied,
and it is the researcher who then does the analysing of that data. In this new edition
there is increased emphasis on issues of ethics as you negotiate that collaboration. In
every section, the book confronts the critical issues of reflexivity, alerting the reader
to their relationship with their research questions, design, conduct and records, and
advising on how these reflections can be recorded and used in validating analysis.
Thirdly, the book aims to provide practical advice and build confidence so that,
by following it, a good job can be done. An irony of our time is that just as quali-
tative research has become acceptable and required across most areas of research
practice in social enquiry, it has been shrouded in clouds of debate about reality
and its representation. These debates enthral and entice those of us with time
and training to engage in them, but send a strong message to many practitioners
that qualitative research is possibly a futile endeavour from the start. It seems to
me that, since the world undoubtedly needs good qualitative research (and does
not need bad research), all researchers require assistance in designing projects and
handling data thoughtfully, reflexively, ethically and successfully. This book is for
students of qualitative methods who have been taught to reflect on their data and
their relationship to data, but it is also for the many (out of and inside academia)
who have neither access to courses on epistemological issues nor time to do them,
yet are confronted with a project and wish to learn how they can best deal with it.
They need practical, accessible and informed advice on how to do their task well,
reflecting on their relationship to their data, on what would be a credible account
and how properly to produce one.
Fourthly, the book covers neither the range of qualitative methods nor how dif-
ferent methods derive from different epistemological positions, nor does it teach
any particular method. Instead, it daringly assumes that handling data well and
producing a good research outcome does not require knowing the range and rules
of any particular method, let alone all.
Most texts start with the assumption that qualitative data are accessible only
via a researched understanding of all or at least some methodologies, and that a
project must be located within a coherent methodology. I started there too and I
strongly hold a commitment to what I term methodological fit, the ways in which
question, data, ways of handling data, ways of constructing an outcome and
ways of justifying it fit together. I wrote about that in Readme First (Richards and
Morse, 2013). In the present book, however, I aim to convey this fit to research-
ers whether or not they have the time or opportunity to learn from or engage in
methodological debates. My prime goal is to help them to do justice to data. And
I aim to encourage them, whatever their methodological persuasion, to reflect on
their relationship to their project and their data. Since the first edition of this book
appeared, the feedback has consistently told me this was useful.
preface xix
You will find here no specification of the rules for working in any particular
method. Texts that do address the tasks of data handling usually do so from within
one method, providing detailed rules for the processes associated with, for example,
a particular version of discourse analysis, grounded theory or phenomenology
or preparation for an ethnography. Such learning will of course provide a firm
basis for research, and as a teacher and writer I have set it as a goal for students.
This book consistently urges the reader who can do so to pursue literature within
the appropriate method for their study. But it also assumes that there is much to
be learned for any study from many methods. Methodological ghettoism serves
neither those outside nor those working inside the closed world of a particular
method. All qualitative researchers need basic skills for handling data, and these
skills are used across methods. Methodological fit and skills for handling data can
be learned by those working in any particular method or by those who are not
steeped in the literature particular to one method. All novice researchers need
pragmatic, informed and understandable assistance in the processes of making
useful data records, in handling and working with the data on the road to a good
analysis, and in showing that it is good.
And finally, this book confronts directly the undeniable fact that qualitative
research is now done on computers. Unlike most texts (see review by Paulus et al.,
2013), it assumes that you will use computer software when handling qualitative
data and consistently offers advice on maximizing the benefits of doing so, and
dealing with the challenges, particularly the challenge of having your project con-
fined to the ‘box’ of a dedicated software product. All researchers use computers
in at least some context and those who do not also use tools that assist qualitative
research are clearly restricted. For methods texts to treat computer handling of
qualitative data as an optional extra (most do), makes it far harder to discuss prac-
tically what we can now do with data. But the constraining of research by software
packages is a recently recognized challenge which this new edition addresses in
every chapter.
Software has transformed the tasks of handling qualitative data. This book
advises of course on techniques that can be done on paper or in your head, along-
side ones that can be undertaken only by using software. It warns of and tackles
the challenges of computer-assisted handling of data, and the issues to be con-
sidered. But it assumes you will use software, and urges you to use many digital
tools. It does not teach any particular software – learning software is another
task (there’s help for this task on the website). Nor does the text assume that
any particular software is to be used. And it firmly avoids assuming that the
techniques made available by qualitative software necessarily improve research
practice. Indeed, as you’ll discover from the warnings in each chapter, and from
the website, I have serious concerns about the ways accepted specialist software
shapes and constrains research.
Moreover, very importantly, this book does not assume that software use will
be limited to the small group of commercial packages specifically marketed to
xx preface
of researchers are dynamic and varied, there are no specific descriptions here of
current software. Rather, the reader is directed to sites where they will find regu-
larly updated descriptions and tutorials.
This book is written in the conviction that handling qualitative data well beats
handling them badly, and that it can be done. If you are approaching data via
qualitative methods courses, it offers detailed advice at each step as you prepare
for a project and design the processes of analysis. If you are meeting qualitative
methods via data, you will not be burdened here with a message that to do so is
morally bad or practically unwise. But you will be urged to pause and reflect on
your relationship to that data, and advised how to set up and competently con-
duct a project.
Novice researchers can always achieve new understanding from data, however
they come to the task, by thinking through their relationship to the data, by using
good tools and by learning simple skills. Many readers will wish to do no more
than this. Some may go on to learn the varieties and rules of different qualitative
methods and to participate in the discussions of what they represent. Others will
go on to approach positively the puzzles of qualitative data, to meet the challenge
of sensitively managing larger bodies of more complex data records, and to enjoy
the accessible achievement of making sense of a ‘real’ project and even to contrib-
ute to the next stage of innovation with methods and software tools. On finishing
this book, your data records may not be fully accessible and analysed, but the goal
is to end this book, and the first stage of a real project, with the knowledge that
access and analysis are achievable.
Lyn Richards
Acknowledgements
In preparing the third edition of this book, I have been greatly helped by generous
feedback from students, teachers and researchers around the world, and from the
editorial team at Sage and their anonymous reviewers – my thanks to all.
One theme was dominant among the responses to the book, as in the stories
from researchers I had taught and helped in 20 years of teaching qualitative methods
in academia and outside, across countries and disciplines, and all levels of senior-
ity and experience. This was the difficulty novices find at the start of research, in
picturing what it would be like to be there, doing a qualitative project, and what
they could realistically hope to achieve – what it would be like to get there. I was
encouraged by this feedback, and by several close colleagues, in pursuing a maver-
ick project I’d talked of for years – putting together an informal body of accounts
of research experience, accessible online. Unlike most refereed publications and
thesis chapters, such a website could tell it as it is, with live accounts of what really
happened and what it was really like to face the challenges, how ways around
obstacles were devised, what worked and what didn’t, and the extraordinary expe-
rience of arriving at an adequate account of your data.
My thanks to those who backed me in this project, to Sage for seeing it as not just
ambitious but useful, to the many who responded to the call for contributions but
for one reason or another were turned away, and above all to the ten researchers
who finally ran the whole course. It wasn’t an easy task (or for many academics, a
familiar one) to write succinctly, briefly, honestly and clearly about the real story of
a project. I greatly appreciate their persistence in reworking drafts, their tolerance
in accepting my critical editing and suggestions, and my goals for the project. The
outcome is a unique research resource, and a good read. And I thank those who
spent time writing a postscript section to their account for the present edition,
reflecting on what they now know, looking back.
I wrote this book for all the researchers I have tried to help around the
globe, in decades of university teaching at undergraduate and graduate level,
then workshop teaching and project consultancy. They taught me to set aside
assumptions about research goals and experience that make sense only in
academia (and possibly, now, not there). I also learned new practical ways of
tackling the myths and monsters of qualitative methods, and discovered or
xxiv acknowledgements
invented techniques that worked for those confronted with data and the task
of doing justice to messy records.
This book was dreamt long back. I kept thinking, as the acceptability of qualita-
tive research grew, and I tried to help researchers with important questions and
no training, that a straightforward text would appear to show researchers how to
handle data. As I waited, both teaching and literature increasingly shifted away
from such purposes, to theoretical discussions about representations of reality.
Meanwhile, it was more and more evident that the world needed good qualitative
research to address the clamouring questions of health and social justice. With
few books advising what one would do with data if one ever got any, the need
for balance increasingly concerned me, as did the continuing irrelevance of texts
to those normally using software. Can you think of another profession in which
the majority of practitioners are untrained, and the majority of texts and teachers
teach methods long overtaken by technology?
This third edition is a next step in my attempts to fill that gap. The first was
Readme First (2013), written with Jan Morse to address a related need: that of
researchers who meet methodological choice without any training and have to
find their way to an understanding of methodological congruence. This book fol-
lowed, aimed to help them handle the data that results, and to assist those other
researchers who meet qualitative methods ‘data first’. With the second edition, it
moved to include the website accounts of methods in practice, live examples and
sharing of experiences. This new edition asked for more reflection from those con-
tributors. And it also asks of the reader another level of reflection, on their agency
in doing the research and the ethical implications.
My thanks to the professionals at Sage, particularly to Commissioning Editor
Katie Metzler, who advised wisely, tracked progress and checked from the north-
ern winter if I’d survived bushfires in Australia, to Anna Horvai, who prepared the
excellent and encouraging detailed report on referee feedback and performance of
the second edition and to Lily Mehrbod who took the new edition through to the
finishing post.
Thanks also to the Qualitative Interest Group at RMIT University, who gave me
a new understanding of the needs of researchers, at all levels of experience and an
amazing range of disciplines, for windows on the research process.
In preparing each edition, I have always been greatly helped by Tom Richards,
to whom I originally dedicated this book. It is a small by-product of our shared
belief in the importance of qualitative research and of helping people to do justice
to data, of the shared adventure of developing software tools, and of Tom’s abil-
ity to design and create tools that would remove barriers to research and create
entirely new ways of doing it, first for my work, and then for the research of many
thousands of others.
SETTING UP MAKING SENSE OF YOUR DATA
Chapter 1: Chapter 7:
Setting up. What are you aiming for?
Planning and Refine later Specifying the outcomes.
starting.
guides
Make
data WORKING WITH THE DATA
Since the first publication of this book, much – and little – has changed. The
literature available to researchers has expanded greatly, as has the variety of
methodological approaches to qualitative research. The popularity of qualitative
methods has soared, in an ever-widening range of disciplines. But judging from
feedback to this book and other help resources, little has changed for embattled
novice researchers meeting qualitative data before they have training in tech-
niques for handling such records. This book was written for them, and has now
been expanded in response to their needs.
In this book you will find practical help in designing and using basic strate-
gies for making sense of qualitative data. And the book now links with a website
(https://study.sagepub.com/richards3e that carries more detailed advice and an
extraordinary online goldmine of ten researchers’ open and practical stories of
their experiences in real projects. The ‘Methods in Practice’ web-pages take you
into each project with the voice of the researcher recounting it. There you can read
stories of strategies developed and challenges met in projects from eight countries,
including many methods, contexts and disciplines, what it was like working this
way, what worked and what didn’t.
Starting points
new, rather than test something that is known. If you are planning a qualitative
project, it is probably because you don’t know what you will find. Qualitative
methods seek surprises.
So qualitative data is messy stuff! If you are working qualitatively it is usually
because the question being asked does not clearly indicate what data you need to
answer it. Whatever the qualitative method chosen, the researcher will be seeking
people’s own understanding, in their own words, of their own and others’ behav-
iour and its social context. The records of observations or discussions are most
often textual, sometimes visual or audio files. Those records ideally include data
about the social context, and are usually unstructured, since the goal was to gather
people’s own accounts, in their own words, rather than record answers to the
researcher’s prepared questions. The researcher is part of those data, not an outside
observer. Qualitative data are the results of interaction between the researcher and
‘subject’. Qualitative data records are thus typically records of observation or interac-
tion that are complex and contexted.
These starter definitions may surprise you, as both qualitative methods and
qualitative data are more usually defined negatively – the method is not quan-
titative, the data not expressed numerically. Such definitions can be confusing,
since most qualitative studies, like most social observations, involve some count-
ing, and most data can be summarized numerically. More usefully, qualitative
data can be described as data that are not easily reducible immediately (or, perhaps
ever) to numbers.
thus, why would you have such data, why would you seek different sorts of data
for another study, why is this not a quantitative study? My strong advice is not
to avoid those questions. The present book leaves them still to be addressed,
in the appropriate way for your research context, at the appropriate time for
your project.
Such wider questions are the focus of the methodological map-book I wrote
with Janice Morse, Readme First for a User’s Guide to Qualitative Methods (Richards
and Morse, 2013), hereafter Readme First. Like the present book, it assumes lit-
tle prior training. Readme First is about the why questions that apply to method,
why one would use one method rather than another, and why good qualitative
research requires a fit of question to method, method to data and data to analysis
and outcome. It sketches for different methods what the experience of using them
would be like, and offers a wide list of readings for each method and its justifica-
tion. To inform the choice of methods, and direct the reader who wishes to go
there to the relevant literature and to ways of learning methods without mystique,
I refer to Readme First. Each chapter in this book, and also each of the projects on
the website, ends with suggested further readings.
Here, the emphasis is on how to do the data handling. With class exercise data
or ‘real’ projects, the first hurdle is often to gain understanding that such data
can be handled – and that data handling is the first step to analysis. The next
hurdle is seeing that being able to deal with qualitative data does not require inter-
minable time or sophisticated skills. Once these hurdles are cleared, researchers
can immerse themselves in their rich records and seek subtle understanding and
adequate explanations of the situation studied.
The handling is also done, hands-on, with computers. Working without
computers is no longer an option for qualitative (or indeed any) researchers.
Handwritten records like diaries or letters may stay on paper, but any typed text
will be in electronic format, as will your report. Researchers now use software to
handle such records, because, once software is learned, they can achieve much
more in considerably less time and at far less risk if they do. If you or someone
with power over you still prefers to work with coloured pens and copied extracts,
most of the advice about the goals of handling data in this book will still be rel-
evant to your work, but the goals will be much harder to achieve. As mentioned in
the Preface, where software is necessary for the techniques discussed, this is noted.
The ‘Methods in Practice’ reports on the website offer honest accounts of what it
is like to work with any of several software packages – or none.
Handling data
Handling data? There are books and workshops on collecting data and analysing
data – ways of making and doing things to data. The emphasis here is more on
the craft of creating and working with data records and the book is intended for
introduction 5
those doing such work, hands-on. Like any craft, it has guidelines for setting up
and working skilfully with the materials.
Using those guidelines, a researcher can rapidly build a live, changing body of
material from which new understanding can be created. To get there requires that
the ideas and the data records are not just managed but handled, and handled
skilfully.
Qualitative researchers deal with, and revel in, confusing, contradictory, multi-
faceted data records, rich accounts of experience and interaction. The researcher
confronted by such data records almost always talks in terms of dilemmas. How to
tame the data without losing their excitement, get order without trivializing the
accounts, or losing the reflections about the researcher’s role in making them hap-
pen? How to exert control without losing vivid recall? How to show a pattern that
respects the data without prematurely reducing vivid words to numbers?
So think in terms of handling the records of data that you collaboratively create
in interaction with those you study. We use ‘handler’ to refer to interaction with
animals we respect, and with whom we expect to form a relationship – whoever
heard of a fish handler? The verb indicates understanding and control, or lack of it
(‘I have to learn to handle change better’). It is about coming to grips with a chal-
lenge. (The slang phrase ‘I can handle that’ means it’s good.) The goal of the rest of
this book is that the reader will finish it confident that they can handle qualitative
data and that the experience is good.
The following chapters take the reader through ten research processes that are
always involved in qualitative data handling, though not always in that order.
For convenience they are grouped in three parts: on setting up, on working with
the data and on making sense.
In each chapter, references to the projects on the ‘Methods in Practice’ website
are indicated by an icon in the margin.
Practical tasks to do, uses of the website material and suggested readings, round
off each chapter.
Part I: Setting Up
Part I is about starting the project. Its message is to think forward, think ethics,
think project goals, think making good records and think from the start about
how you will later justify and account for your research processes.
Chapter 1 is about setting up your project. It advises on qualitative research
design, ethical issues in qualitative work and the thinking through of project pur-
pose, goal and outcomes.
Chapter 2 discusses the meanings of ‘qualitative’ and ‘data’, the differences
between qualitative and quantitative, the importance of complexity and con-
text and of reflection on your part in making your data. It covers readying for
data, gaining familiarity with the research field and with the ongoing tasks of
writing of qualitative research, and logging the records to establish validity and
reliability.
Chapter 3 is about making data records, the different ways of making data, and
the importance of avoiding wastage and data loss, the necessity for data reduc-
tion, skills for doing it and ways of ensuring a smooth flow of data. It deals with
access to information and recording of the decisions that affect what the project
will later be able to claim. And it confronts the tasks of choosing software tools
and becoming competent in using them.
Aim to end this part with a project set up and a sense of data as manageable.
Project Plan
Concept Data planning
(Ch. 2) &
Purpose, goal & Sets
recording
outcome directions &
acceptability
(Ch. 3)
What are these
conditions for
for your project?
Logging your
design Log
Starting a development Writing up the
log trail in all these outcomes
(Ch. 10)
Initial Activities
Write
Entering the field about &
log Data records,
using Memos
Declaring your (Chs 3, 4)
ideas
Literature, ‘bias’,
initial thoughts Sketch using Models (Ch. 4)
Learning your
software
Choosing,
learning, starting
the project
One
Setting up your project
This chapter is about starting out sure-footed. It advises on ways of specifying what
you are setting out to do, why, and how you will do it. It urges that in setting up you
should be usefully reflecting on your research question, whether it requires qualita-
tive research and the data needed to answer it well. How might you acquire such
data and what are the ethical implications of doing this? These are all questions that
should be asked before you start even planning to acquire data. It proposes as first
steps clarifying your own relationship to the topic and the intended data, and declar-
ing the assumptions you bring with you.
Starting can be the hardest part of any new task. In any social research project,
putting off starting is easy because of the risks of starting unprepared. If you
change your approach once you have entered the research field, you may not get
a second attempt. This is particularly salient if you are intending to do a qualita-
tive project, which is likely to be focusing closely on a fairly identifiable group of
people. Moreover, there is a special challenge for the qualitative researcher; rarely
can a project be specified in advance. If you are working qualitatively it’s because
you don’t know what you will find. Even riskier than putting off starting is start-
ing too soon, by making data without clear goals and procedures in mind. The
risks are ethical and practical. Ethical risks are huge. If you have not reflected on
what you wish to do and its impact on those involved, you may harm those you
wish to study, impact their lives and damage your own reputation and chances of
constructive research. And if you have not reflected on your relationship to the
question, the people involved and the data, you may skew the study irreparably,
and seriously damage those relationships. Practically, if you have not organized
your project, considered the design, the data needed and the ways they will be
handled, you will find yourself swamped by a flood of complex, contradictory
accounts of experiences that are only partially relevant to your question.
12 handling qualitative data
So start by thinking first. The first stage is to frame your project – placing it in
context, forming it, fitting the parts together, constructing them into a plausible,
doable whole, so you can see it before you start. This opening stage of a project
is undoubtedly the most under-emphasized and indeed often overlooked stage in
qualitative work. Far too often, novice researchers just start, assuming the project
will just happen, as they enter (or blunder into!) the research field. The practical
and ethical challenges of beginning that way are massive, and projects can be
doomed from the start if they are not framed at the start.
For most new researchers the early stages of proposing and starting a project are
fraught by regulation. All these regulations have purposes. (Many are designed to
rescue you and/or those you propose to study from your own lack of preparation,
or from approaches that are unthinking or ill-informed), but they may appear as
barriers to getting going, and are often resented. Treat those requirements as posi-
tive steps, helping you to do a thorough job of framing your project, reporting on
its ethical implications and presenting a design.
•• Literature reviewing is a qualitative data task. You are seeking to understand unstructured text
documents, to distil the important themes in them, to come up with your own account of what they
offer. So treat it as a starter project, exploring tools for coding and analysis.
•• Literature reviewing (like qualitative research) is detective work – you are seeking the explanation
of priorities, the story of how things are seen. Don’t allow your review to become merely descrip-
tive, a list of who said what when. Make it critical, incisive, new. Aim to say something surprising
about what isn’t known and how you could help. Aim to become the new authority in this field.
•• Literature reviews, like qualitative projects, are ongoing. Don’t get trapped into seeing your review
as a once-off exercise prior to starting. Once you start, you’ll see that paper you overlooked as
setting up your project 13
suddenly significant, you’ll understand why other studies omitted this major issue, you’ll need to
seek out what’s known in areas you didn’t see as mattering.
•• Literature reviewing is a task generously supported by a variety of computer tools (Paulus et al.,
2014). Find bibliographic software, use web searches, chase discussion groups and blogs around
important themes.
•• If you are intending to use a qualitative software package, consider putting your literature review
into a project in that package. It offers a safe container for your reflections and explorations. Seek
out current papers or workshops on the use of your chosen qualitative software in this way. (Jump
to Chapter 5 for discussion of coding. If you code the material in the literature, or your interpreta-
tive notes, you’ll be starting a category system that will point to the things you will later look for in
your own data.)
At the early stages of project proposal, it is easy to confuse the purpose of your
project with its specific goals, and easy to leave out of consideration what sort of
an outcome is required. These are three very different aspects of the ‘results’ you
are aiming for. A first step towards design is to put yourself into the picture. What
are your purposes, your goals and what outcome do you seek?
•• Purpose: Why this study? Will it help ameliorate some societal problem? Will it inform the litera-
ture? Will it drive policy making and decision making? Is it more generally to add to our under-
standing of the social world? Or – be careful here – is its purpose to justify some action or back
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