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Social Media Extravaganza for Nonprofits
- 1. Key Speaker Nicole Roach Marketing Coordinator CharityNet USA Administrator Ryan Peach CharityNet USA HBIF Meeting 12-09
- 2. • CharityNet USA:A “One-stop” resource center for nonprofit organizations nationwide! • Key Speaker: Nicole Roach • Questions • Recorded Webinar Available At: – http://vimeo.com/channels/nonprofitwebinarseries
- 3. I. The NewRealm of Social Media II. 5 Methods of Social Media III. Integrating your Social Media Campaigns to Maximize ROI
- 4. • When youThink of Social Media What Comes to Mind? – Social Networking? – Interactive Marketing? – Video Sharing? – Word of Mouth?
- 5. • Taking Wordof Mouth to a Versatile Technological Level with Multiple Platforms and Capabilities!
- 6. Social Media Platforms Micro Photo Blogging Social RSS Video Bookmarking Blogging Sharing Networking Sharing
- 7. • Build Brand Awareness • Provide Better Customer Services • To Increase SEO
- 8. • Start Listening! • Spend Some Time Monitoring • Look at Similar Organizations • Take Notes
- 9. • Blogging • Micro-blogging •Social Networking • Video Sharing • Bookmarking
- 10. • A blogcan enhance a company’s online reputation and industry credibility! • Due to its interactive nature, a good blog can go far to enhance the visibility of brands, events, and services.
- 11. • Benefits ofBlogging for Business: • Search engines, and Google in particular, love blogs. • A blog naturally tends to rank better in search results. • A good blog also encourages natural link building. • If the blog relates to its visitors, traffic will build as will the audience loyalty.
- 12. • Steps toGetting Started: • What will the blog be about? • Who in your company will be in charge of the blog? • How often will you make an entry? • Before you get started DO YOUR RESEARCH!
- 13. • Micro bloggingis a form of blogging. • Content is typically much smaller than a typical blog. • An entry could consist of nothing but a short sentence fragment, image or embedded video.
- 14. • How CompaniesCan Use Micro Blogging: • Service Promotion • Event Promotion • Community Outreach • Information Distribution • Customer Service
- 15. “How the21 st Century Communicates!”
- 16. • A socialnetworking site is a website where individuals or companies can set up an online profile, add links to other profiles. Generally, users are able to post information, including photographs, videos, blog entries etc. • A Variety of Differing Sites: • Facebook • MySpace • Ryze • LinkedIn
- 17. • Think Passiveand Indirect: • Listen, Share & be Humble • Be Yourself • Join Groups that are of Interest to you where you will be of Value to the Members • Don’t Treat it Like a Direct Advertising Platform
- 18. • According toComScore Media Metrix, web video is now considered "mainstream.“ • More than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month. • Video simply engages people in a way that static text and images cannot
- 19. • Benefits ofVideo Sharing: • Build a Traffic to your Website • The Capabilities and Avenues which your Videos can be Shared & Displayed. • Put a Face to your Organization
- 20. • “Will itBlend” Case Study : • Blendtec’s first “Will it Blend” video featured a man in a lab coat turning a handful of glass marbles into dust. • The video has received over 3.8 million views since it was put online in 2006. • Since, the company has created over 90 “Will it Blend?” videos, & served up tens of millions of views. • http://www.youtube.com/watch?v=yVAaz9vFdSo&fe ature=related
- 21. • Ways yourBusiness Could use Video: • Interviews with Important Figures • Special Events or Contests • Product Promotion • Testimonials • How-To or Demonstrations • Viral • Organization Overview
- 22. • Social bookmarkingis a method for Internet users to share, organize, search, and manage bookmarks of web resources. • Consumers can look at what other people have found interesting enough to tag.
- 23. • Benefits ofSocial Bookmarking: • The possibility of being seen by thousands! • An effective way to get backlinks to your website. • A Cost-Effective PR Tool!
- 24. • The Do’s& Don’ts:
- 26. • Listen Firstand Learn • Provide Valuable Information • Be Personable & Unique • Be Passive • Integrating your Methods is Best • Only do what you can Handle