Creative Commons metrics Mike Linksvayer Vice President, Creative Commons 2007-06-14
Most licensed works referenced on the web... ...search for “Creative Commons” 2002
Most licensed works on the web link to license used... ...search for backlinks link:http://creativecommons.org/licenses/by/1.0/ 2003
Daily collection of link counts from AlltheWeb and Yahoo! (Google's link: query support is poor)‏ 2004
Yahoo! Search for CC launches in Spring Google's launches in fall 2005
Collect daily data from Yahoo! and Google CC API queries 2006
Fairly easy Web scale (hard to overstate)‏ Search engine metrics: good
Estimates Volatile  (estimation algorithm, index, dist.)‏ Fraction of web (e.g., Flickr)‏ Hard to make sense of Search metrics: bad
Limited by search engine query support Search metrics: bad (2)‏
Yahoo!/AlltheWeb 30 day averages
mx 55210 se 39230 hr 39038 at 37076 hu 35461 za 32303 bg 29244 scotland 26168  pt 22430 my 21163 pe 19724 il 17894 co 17101 dk 12365 fi 8553  si 6927  in 4773  ch 1824  mt 193   AlltheWeb by jurisdiction unported 37189180 es 2260538 it 1120530 kr 807950 de 777300 fr 718600 jp 401509 ca 315850 tw 313299 us 290910 uk 200450 nl 163527 br 123988 be 96539 cn 91510 pl 74857 au 59398 cl 59262 ar 55600
Yahoo!/AlltheWeb 30 + Google/CC
Up, but how? Trend?
Flickr Soundclick Revver Jamendo many  more... Baseline numbers from top content curators
Music & Video
Photography
Jamendo creators
Jamendo fans
Conjecture: Linear growth at content curators Linear growth  of  content curators Exponential growth?
eyeVio (video, Sony)‏ Jamglue, Splice, Kompoz (music)‏ SlideShare (presentations)‏ Swivel (graphs)‏ many  more... New pools ~2007
Indirect metric: web traffic
Web traffic: Alexa
Traffic by jurisdiction (Alexa)‏ Rank: Italy (1402)‏ South Africa (1469)‏ Spain (1491)‏ Germany (1757)‏ Switzerland (1778)‏ Bulgaria (2786)‏ Croatia (2837)‏ Users: U.S. (25.6%)‏ Germany (7.9%)‏ U.K. (6.1%)‏ Spain (5.3%)‏ Italy (4.6%)‏ Canada (3.4%)‏ Japan (3.2%)‏
Characterize licensed content, creators, users Measure reuse Qualitative measures (e.g., awards)‏ Secondary impacts Next challenges
Not inviting outside analysis Not giving metrics enough cycles Mike's mistakes
Notify of new curators Help get data from curators Code, research, analysis How you can help
Evangelize CC (successes will eventually be reflected in numbers)‏ How you can help (2)‏
Mike Linksvayer [email_address] presentation license http://creativecommons.org/licenses/by/3.0/

Creative Commons metrics