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network
How does a telecommunications company function when its right hand often
doesn’t know what its left hand is doing? How do rapidly expanding, inter-
disciplinary organizations hold together and perform their knowledge work?
In this book, Clay Spinuzzi draws on two warring theories of work activity –
activity theory and actor–network theory – to examine the networks of activity
that make a telecommunications company work and thrive. In doing so, Spin-
uzzi calls a truce between the two theories, bringing them to the negotiating
table to parley about work. Specifically, about net work: the work that connects,
coordinates, and stabilizes polycontextual work activities.
To develop this uneasy dialogue, Spinuzzi examines the texts, trades, and
technologies at play at Telecorp, both historically and empirically. Drawing
on both theories, Spinuzzi provides new insights into how network actually
works and how our theories and research methods can be extended to better
understand it.
Clay Spinuzzi
University of Texas at Austin
CAMBRIDGE UNIVERSITY PRESS
Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo
www.cambridge.org
Information on this title: www.cambridge.org/9780521895040
© Clay Spinuzzi 2008
Acknowledgments page ix
2. What Is a Network? 31
One Dog’s Death 32
Two Ways to Build a Network 33
Three Aspects of Telecorp’s Network 36
Telecorp’s Technological Network 36
Telecorp’s (Spliced) Actor–Network 39
Telecorp’s (Woven) Activity Network 42
Four Characteristics of Networks 46
Heterogeneous 46
Multiply Linked 47
Transformative 48
Black-Boxed 49
Five Events 51
Solution 1: The Cordon Sanitaire 54
Solution 2: The Uniform Regimen 54
v
vi Contents
Finally it’s done. I wrote this book in waiting rooms and lobbies, on buses
and at bus stops, on airplanes, in coffee shops, and sometimes even in
my office; I wrote it on sticky notes and notepads, on scrap paper, on
printouts from rudimentary drafts, and in pieces on my blog. I absorbed
more literature from activity theory, actor–network theory, and knowledge
work than I would have thought possible. And after seven years, I’m very
proud of the result – and very relieved to be done with it.
This book would have gone nowhere without the deep support offered
by many, many people. At the top of the list, the managers at Telecorp
generously agreed to let me study the organization, and its workers let me
observe and interview them. I hope I have represented them well.
This research project was also supported by internal grants, both at Texas
Tech University and the University of Texas at Austin. Thanks especially to
Bill Wolff, a research assistant supported by a TLC Curriculum Development
Grant at the University of Texas. Bill helped compile historical information
on the Texas telecommunications market for Chapter 4.
Many of my colleagues generously gave their time to review the book
manuscript and/or the articles that fed into it. Bonnie Nardi, Mark Zachry,
and Bill Hart-Davidson in particular gave great critical feedback. Bonnie
in particular had some rousing discussions – and disagreements – with
me about actor–network theory. That dialogue, like the one in the book
itself, did not come to a dialectical resolution, but it did improve the book
considerably.
I’m profoundly grateful to Cambridge University Press, which accepted
the manuscript after two thorough and intelligent anonymous reviews. Eric
Schwartz, my editor at Cambridge, expertly shepherded the project through
the process, aided by his assistant, April Potenciano.
ix
x Acknowledgments
It’s mid-spring in 2001 and you’ve just moved to Midsize City, Texas. You
order telephone service from a company we’ll call Telecorp. You pick up a
phone – not your own, of course, but one that you borrow from a friend or
even one that is thoughtfully provided in the offices of the telecommuni-
cations company itself. You speak at some length with a Customer Service
representative. Several days later the phone jacks in your new place are
turned on. You plug in your phone line and begin dialing. What could be
simpler?
Within Telecorp, however, your information has to undergo an extended
series of transformations. In Customer Service, the information is written up
in a file order confirmation (FOC), a form based on a word processor tem-
plate. It is e-mailed to a supervisor, who forwards it to a data entry worker.
That worker prints it out, highlights particular pieces of information, and
enters data into the centralized database. The FOC also gets forwarded to
other places: Credit & Collections, where workers make sure that you’re
creditworthy; CLEC Provisioning, where you’re assigned a phone number
from the database used by all telecommunications companies in the area,
and your physical address is keyed into the 911 database; CLEC Design,
where your personal circuit is designed and associated with the number
you’ve been assigned. And just as the FOC is transformed in different ways
to meet the needs of those different groups, the transformations themselves
engender more transformations. Your new record in the centralized com-
pany database becomes hooked up with the billing system, ensuring that
you get your bill on time; your new number is put in the switch, ensuring
that you actually receive calls; a complete history of every interaction you
have with the company is maintained in the central database by Customer
Service, the Network Operations Center, Sales, and others with whom you
may have contact throughout your relationship with the company. When
1
2 Network: Theorizing Knowledge Work in Telecommunications
you place calls, those calls will go through a patchwork of lines, switches,
and fiber owned by several different companies. If you make a call regularly
(say, to your mother in Ohio), it will rarely follow the same pathway twice.
Each company leases lines from the others and reconfigures its long distance
routes each month on the basis of fluctuations in lease prices.
What’s more, during your relationship with the company, the list of
features available to you will continue to grow. Telecorp began by reselling
long distance service – that is, it offered only long distance service, and
even that service was actually provided by another company and simply
rebranded as Telecorp’s – but now it offered its own local and long distance
service, calling cards, long distance pagers, DSL, Internet dial-up, mobile
service, conference calling, and on and on. That increasing complexity is
accompanied by an increasingly complex division of labor. From a handful
of people in the 1980s, Telecorp grew to over 300 in 2001, grouped into about
20 heterogeneous functional groups (depending on how you count them).
See Figure 1.1.
Few of these groups actually understand each other’s work. When I began
researching Telecorp, my research question was: How do genres circulate in
a complex organization? By the end of the project, I inflected the question
somewhat differently: How on earth does this company function when its
right hand often doesn’t know what its left hand is doing? How do such
knowledge work organizations function and thrive, and how can we develop
a better theoretical and empirical account of this sort of work? Like many
Networks, Genres, and Four Little Disruptions 3
Dinner ... elfin faces with white skin and black eyes ... short, kilted
skirts, sleeveless blouses ... Cindrew, Rondrew, Sandrew, Dundrew ...
minister of this, minister of that ... the ambassador was still dazed.
His aides did well. Kihara talked slaggers and nuclear furnaces to the
minister of public works—Cindy, was she? Rutledge, expansive, held a
group bright eyed and breathless with his account of the volcanic
north. Chong was saying, "No offense, General Cobb, but in a fight
the marines...." Defense Minister Bondrew listened admiringly.
The ambassador felt better. Born diplomats, these men. That came of
roaming the starways ... a cosmoplanetary polish ... charm no
provincial could resist—"What did you say, Madame President? My
mind wandered."
"Let's take our teacups into the next room where it's quiet. I want to
tell you the story of the Fishdollars."
"Of course." The ambassador rose with courtly, cosmoplanetary
grace.
She sat beside him on the single cloth draped bench, and smoothed
her short red skirt.
"In the second century After Space, Stephen—may I call you
Stephen?" she began. He nodded indulgently.
The eighty-fourth planet colonized from Earth, she told him, was
Fishdollar One, so named for Andrew Fishdollar, who founded the
settlement and brought along many kinsmen. The settlement
prospered but the planet had a strong Rho effect. Did he understand?
"Yes, Madame President. An excess of female over male births until a
certain population density is reached."
"It may take centuries. It's terrible. Stevie, I've actually heard the
Patrol sometimes sends ships...." She blushed prettily and looked
down at the teacup on her rounded knee.
"Yes. Yes, Wendrew. There is a special clause—oh, most delicately
worded—in the standard Patrol treaty with Rho effect planets.
Spacers call them good liberty planets." He felt warm, tugged at his
tight collar and kept his gaze on the president's teacup.
She took up her story. Genetic strains varied in susceptibility to the
Rho effect, of course he knew, and it was terribly severe on
Fishdollars. The clan became immensely wealthy through pioneer
land holdings, but the name was dying out. Male Fishdollars were
recruited from Earth and the other planets until the name was extinct
elsewhere, but it was no use. Sex control was no good—bad psychic
effects in the resultant males. Finally, in the fourth century, the
Fishdollars settled a new planet, seeking a reduced Rho effect.
"But Wendy, why not adopt boys, change names and so on?"
"Against the laws, Stevie. People with low-Rho names believed the
effect worked through the name and not the gene pattern. Silly
superstition of course, but they had the votes."
It was the same story on Planets Fishdollar Two and Three. Fishdollar
wealth grew and Fishdollar males dwindled in inverse ratio. On
Fishdollar Four, in the Sigma-3 Velorum system, they vanished
altogether. A few hundred women still bore the name.
"It's pitiful, Stevie, when a name dies after thousands of years," she
said softly. She put down her teacup and smoothed nervously at her
brief skirt.
"I can imagine. Ten generations of Welnickis have served the Patrol."
"We tried hard to keep the name alive," she went on, vainly tugging
the pleated skirt lower on the smooth white legs. "Stevie, some of us
here are haploid and some are illegitimate."
Her head drooped. Wordless, he watched her hands. She raised a
rosy face to him impulsively.
"You mustn't think I'm one," she said rapidly. "My father was the last
Andrew Fishdollar, the last man. He died two years ago."
The younger Fishdollars, she continued, planned one last effort to
settle a new planet, to be named Fishdollar Five. They recruited a
group meeting Patrol standards and got sponsorship. It cost them a
great deal of money. Their constitution and legal codes were those of
the parent system, with minor changes correcting the unfair laws
against high-Rho names.
"And then—oh Stevie, those superstitious, ungrateful, low-Rho
settlers! While we were still in subspace they began amending the
laws and the constitution. They even changed our planet's name to
Rewbobbin, the ugliest, lowest-Rho name among them!"
"Rewbobbin!" He shuddered.
"We were just frantic, Stevie. We wanted to scratch their eyes out
and we wanted to die. Then we thought about seceding. We learned
that Rubberjack's tender was preloaded to care for an advance party
of two hundred. We talked to General Cobb—you know the rest."
"Yes, Wendy. How imaginative ... a random inspacing into unexplored
vastness.... Wendy, I salute your courage!"
"We weren't really so brave. The tender was a last resort, to force
Captain Kravitz to settle us on another Carina planet. But when he
reacted so violently—oh, Stevie, you should have heard the language
he used to me—we knew we must go. We really had no choice, now
did we?"
The ambassador coughed and licked his lips. "No, I suppose not,
Wendy. Captain Kravitz is unimaginative ... aging...."
"Stevie, did we do wrong? Do you think we did?"
"No, Wendy. Not you, whoever else may have. You were magnificent.
I will use all my influence to see that your settlement lives."
"I'm so happy, Stevie. I feel safe now. Tomorrow Linda can work out
a treaty with you. Shall we join the others?"
The smooth white legs stood up.
The ambassador could not sleep. His own copy of Patrol Regulations
was lost, but providentially he found a copy in the Fishdollar National
Library beside his bed. He thumbed it.
He was, indeed, still captain and therefore ambassador while his crew
was intact. But that other article ... here it was:
"In exceptional circumstances involving galactic security the
commander of a ship or squadron may assume plenipotentiary status
and execute finally rather than provisionally binding agreements ... as
soon thereafter as practicable he shall report to Prime Reference for
plenary court martial."
So. If he dared.... He remembered old Borthwick's lectures in Patrol
Jurisprudence at the academy. Only two men, both squadron
commanders, had ever used that article. One had been shot, one
cashiered.... The ambassador slept.
Over coffee next morning the foreign minister produced copies of the
Patrol treaty with Sigma-3 Velorum, with appropriate name changes,
and proposed they sign them.
"These won't do, Madame Minister," he protested.
"Why not, Stephen? We have almost the same constitution."
"Your planet, Lindrew. Almost four thousand parsecs beyond the
sphere of settlement. Do you know why we have a frontier?"
"Oh, Patrol policy ... no, why?"
"Other intelligent beings may be settling the galaxy just like we are.
We're afraid to meet them too soon."
"Why?"
"Maybe hostile. Lindrew, just because the Patrol prevents inter-
planetary wars, it's the only deep space fighting force humanity has.
But with no wars, and support of the Patrol voluntary, it isn't very big.
Not big enough for galactic war."
"Will it ever be?"
"We hope so. We add a new ship for each new planet. We increase
as the cube of the radius and our frontier only as the square, as long
as we enforce the sphere of settlement concept."
"The Patrol enforces it?"
"Yes, by denying sponsorship and protection to non-treaty
settlements. We can't actually use force against a sovereign planet,
except blockade under certain conditions."
"Do settlements ever defy you?"
"Not for long. They give up and we move them to a settled planet
that wants them, wiping out all traces of their stay."
"Oh. Stephen, do you approve of that policy?"
"No, Lindrew, I never have. It's—it's unimaginative. But they'll tear
their beards at Prime Reference about your planet."
"But you'll help us, won't you Stephen? How must we change the
standard treaty?"
"This is an outpost planet and the aliens, if they exist, will surely find
it first. We'll need a Class I base. You must in time support extra-
planetary defenses."
"You make the changes, Stephen. Whatever you say. Then we'll
sign."
He shuffled his feet. "I'm afraid I can only initial it, Madame Minister.
Prime Reference must ratify. I will urge most strongly—"
"Oh Stephen," she interrupted, pretty face stricken, "might we lose
our treaty after all?"
"There's a chance, I can't deny it."
"Oh dear! I haven't the heart to tell Wendy."
"I need to think," the ambassador said. He excused himself
unhappily.
Days passed and the settlement grew. The ambassador put away his
blue and gold and worked with his hands. The native strap-leaf
vegetation flowered riotously through long, warm days, and so did
Earth plants in the test plots. The shapely Fishdollars became golden-
tan and more charming than ever.
The Patrolers worked like fiends erecting buildings and plants, striving
to outdo the merchant spacers. The girls helped where they could
and bubbled admiringly at the prodigies of labor. The minister of
public works told Chong privately that one marine equalled two
merchant spacers. The latter, as if unaware of their lesser worth,
worked like fiends too.
Kihara and his two petty officers were the engineers. Corporal Crespi,
with a gang of marines and Fishdollars, milled fragrant lumber from
native hardwoods. Houses went up and were filled with furniture
rough-styled by General Cobb. The ambassador worked on the power
plant, the materials converter, and then the air conditioning. The men
became hard, deeply bronzed, strongly alive as the native trees.
With his aides, the ambassador worked out treaty revisions.
"PR will never ratify," Rutledge said.
"Look. Maybe the aliens don't exist," the ambassador argued. "If they
do exist, they may respect boundaries. Then Fishdollar Five stakes a
huge claim for humanity. If it's war, we make our fight around an
outpost planet, far from settled regions."
"We ain't Prime Reference," Chong growled. "Who you trying to
convince?"
Resting one day from pipefitting, the ambassador asked Kihara, "You
know math, chief. Isn't it true this damned, sacred 'sphere of
settlement' really takes in the whole galaxy in subspace?"
"Yes, in a way."
"It's fossilized, Einsteinian thinking. Damn the admirals!"
"The admirals think Einstein is God. You better think the admirals are
God," Kihara warned.
The ambassador thought. The outpost planet ... last, loneliest,
loveliest, exquisite, apart ... one man with imagination ... serve
humanity and be damned for it now, canonized later....
A long week's pacing, three steps each way. Thoughts ... defense at
Prime Reference ... first the grave statement of facts, for the record
and for unborn historians ... for some future Welnicki burning to
vindicate his triple-great grandfather ... then the exhortation to
courage and imagination, powerfully restrained emotion almost
breaking through ... deep, ringing sincerity ... then the gray courtyard
and the firing squad ... I die without resentment ... my short life
justified, its meaning found in action....
Thoughts about his planet ... his planet?... Wendy, the child ... a boy,
of course, the Welnickis were quite low-Rho ... never to see his son
... knowing that in the gray courtyard.... He wanted to cry.
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