Download to read offline
More Related Content
Similar to Articulating a vision for a media commons at the University of Maryland
Articulating a vision for a media commons at the University of Maryland
- 1. Articulating a Visionfor a Media Commons at the University of Maryland Andy Horbal University of Maryland June 10, 2014
- 3.
- 4. Library Media Services Then+ Now Nonprint Media Services, one of the first video-centric media centers in any research institution, opens 1973 2001 University of Maryland creates one of North America’s first academic Video On Demand services 2013 Name changed to Library Media Services + creation of Media Commons Task Force 1971 Sony releases first ¾” videocassette
- 5. Media Commons Task Force Charge: Developthe framework to create a “Media Commons” environment that incorporates Library Media Services into other services offered by the Libraries.
- 6. “Other Services Offeredby the Libraries”
- 7. Deliverables • Environmental scan/overviewof best practices related to media services • Overview of the types of services that will be offered and a service implementation plan, including services for both students and faculty • Equipment and staffing needs • Partnerships/plan for how media commons will integrate with other services and units • Space plan • Communications and marketing strategy • Timeline
- 8. Environmental Scan • Literaturereview • External model interviews • Internal partner interviews • Surveys • Focus groups
- 9. Literature Review “While theinformation commons in libraries represents very literally a physical space, it operates from the same principles as the notion of information commons in legal circles: to encourage the free, collaborative exchange and creation of ideas and information, which in turn benefits and strengthens the community.” --Elizabeth J. Milewicz, A Field Guide to the Information Commons
- 10. External Model Interviews WhoWe Talked To: • Pennsylvania State University • University of Michigan • University of Illinois at Urbana-Champaign • University of Minnesota • North Carolina State University
- 11. External Model Interviews MainTakeaways: • 2 major approaches: either build a media commons from scratch or adapt an existing space • Either way the space will evolve • Focus on services, not technology • Low-barrier = better
- 12. External Model Interviews --From“University Visualization Activities,” a report of the University of Michigan’s Future of Visualization Committee
- 13. Internal Partner Interviews MainTakeaways: • Strong desire for more access to multimedia production equipment, such as cameras, lighting and sound equipment, and editing software • Support services = just as important, though • Provide information about what’s available on our campus
- 14. Surveys Main Takeaways: • Theywant stuff we already have (Adobe Creative Suite, Final Cut Pro) • 68% of faculty and 83% of students support development of campus-wide multimedia competencies
- 15. Focus Groups “Design thinkingis a creative process based around the generation and layering of ideas stemming from a concept that is often abstract and messy. An example of a design thinking process could have several stages: define, research, prototype, implement, and learn or assess. Within these steps, problems can be reframed, questions can be asked, more ideas can be created, and the best actions can be chosen.”
- 16. Focus Groups Design Thinking“Games”: • Prune the Product Tree Activity • Meta Memes Activity • 20/20 Vision Activity --Adapted from Innovation Games: Creating Breakthrough Products Through Collaborative Play by Luke Hohmann
- 17.
- 18.
- 19. Focus Groups Main Takeaways: •Drop-in assistance and consultation services = top priority • Comfortable, flexible, and “awesome-looking” spaces = a close second • Equipment loan = a distant third
- 20. Preliminary Report “For FY2015we are proposing that we create a Prototype Multimedia Media Production Lab and support it with staffing sufficient to ensure that everyone who uses this lab is able to get all of the technical assistance they require. “
- 21. Prototype Multimedia Production Lab Computerw/ post-production (editing) software: $4,000 Projector: $750 Video recording equipment: $750 Audio recording equipment: $300 Conversion equipment: $1,750 Green screen/lighting: $600 Headphones/speakers: $400 Soundproofing/privacy: $450 Signage/project exhibition: $3,000 File storage: $1,500 Furniture: $3,750 Total estimated cost for production lab: $16,500
- 22. Final Report Eight EssentialElements: • Innovation • Flexible • Audio, visual, digital • Networking, outreach, partnerships: intra- and inter- campus • Creation and use • Integrating media into teaching and learning • Support services • Physical and virtual spaces
- 23. Final Report Guiding Statement: “Themedia commons supports the creation and use of audio, visual, and digital materials and the integration of media literacy skills into the teaching and learning goals of the University of Maryland community by encouraging innovation, building a network of on- and off-campus partnerships, and providing flexible physical and virtual spaces.”
- 24. Deliverables • Environmental scan/overviewof best practices related to media services • Overview of the types of services that will be offered and a service implementation plan, including services for both students and faculty • Equipment and staffing needs • Partnerships/plan for how media commons will integrate with other services and units • Space plan • Communications and marketing strategy • Timeline
- 25. Services That WillBe Offered Overview: Services should be tailored to faculty and students and include both physical and virtual components. Connecting library users to other units and people across campus is essential to our service model.
- 26. Services That WillBe Offered • Directories of multimedia software, equipment, and expertise available at the University of Maryland • “Pop up” spaces that campus units, community organizations, and student groups can occupy for a semester at a time to try out multimedia-related ideas • Prototyping by staff to develop scalable multimedia tools and objects will model how they can be used for teaching and learning. • A multimedia “sandbox” for faculty and students to experiment with new tools and technologies that they might want to use for projects, assignments, research, etc.
- 27. Space Plan Overview: The spaceshould be an exciting, collaborative, and learning-oriented environment which fosters the creation of myriad types of media, education, and innovation. We recommend that a professional designer be hired to help create a space that will be equal parts functional and visually stunning.
- 28. Space Plan • Goalis to create a space that is visually and stylistically inspiring: creativity does not happen in a vacuum • Collaboration space at center of media commons will be surrounded by specialized rooms along the periphery, including large and small classrooms, multimedia labs, “one-button studios,” prototyping/sandbox lab, Multimedia labs, gaming labs, and pop-up spaces • All rooms should be able to support virtual conferences of varying sizes and live digital presentations • Entire media commons will operate under the commitment to remaining adaptable
- 29. Staffing Needs Overview: Services providedwill include general collection access services and core information commons assistance, but will also feature advanced media production support. All staff will be trained to threshold levels in all these areas, but the media commons will also recruit and/or train staff for knowledge, skills and abilities in areas of specialization.
- 30. Staffing Needs • Operate,maintain, and repair legacy analog and current digital audio/visual format playback and presentation equipment • Help faculty, students, and staff create innovative media technology projects for research and instruction with emphasis on curriculum design • Media-specific metadata creation and curation • Design and carry out preservation and reformatting projects • Promote media collections and creation services to the University community using traditional and new means
- 31. Partnerships Overview: Partnerships should bebuilt around skills and programming instead of being limited to shared equipment. Within the Libraries all of the commons will be networked and utilize similar staffing models to provide a core set of services and equipment with each individual commons taking on unique characteristics as appropriate.
- 32. Partnerships • Development ofcampus-wide multimedia technology competencies for students + faculty • Close collaboration with the Teaching and Learning Transformation Center to establish clear “pass-off” points so that when a faculty member or student needs multimedia assistance from any entity on campus, we will be able to direct them to the appropriate group or individual • Media commons will ideally become the center of a “media hub” in Hornbake Library • Provide on-the-job training and professional development for our existing employees and expand to offer different levels of jobs to students as part of a practicum where they can gain experience in fields related to multimedia production
- 33. Communications and Marketing Strategy Overview: Communicationsand marketing should focus on interpreting the purpose and function of the media commons environment and its value to the teaching and learning goals of faculty, staff, and students.
- 34. Communications and Marketing Strategy •Outreach efforts should be tailored to the specific creative, instructional, and presentation needs of faculty, staff, and students • Robust web presence which includes expert and services directories, access to media resources and instructional/training materials, and work produced in commons • Importance of establishing a brand, both for media commons specifically and Libraries commons more broadly • Don’t neglect traditional models—reach out to department heads/unit leaders, attend meetings, use successful classes to generate positive word of mouth
- 35. Implementation Strategy Phase One: •Create Prototype Multimedia Production Lab as per the recommendations of this task force’s preliminary report • Conduct a comprehensive survey of multimedia production equipment, spaces, services, and expertise available at the University of Maryland and create a public directories of such resources. • Begin fundraising efforts. • Finalize a staffing plan for the media commons aligned with the rest of the Libraries commons. • Develop campus-wide multimedia competencies for faculty and students and build a library instruction program around them.
- 36. Implementation Strategy Phase Two: •Hire and begin working with a designer. • Plan and prepare for renovation; ensure that multimedia production equipment and services remain accessible throughout the entire project. • Hire dedicated media commons staff and re-train existing staff as necessary to ensure desired level of service. • Create a web presence for the media commons. • Develop a “brand” for the media commons specifically and an umbrella brand for all of the Libraries commons.
- 37. Implementation Strategy Phases Three+ Four: • Launch multi-stage renovation project. • Create a “media hub” in Hornbake Library. • Proactively market media commons to the University of Maryland community to ensure a healthy level of use when the space is launched. • Engage in continual assessment of spaces, equipment, and services in the media commons and add, subtract, and redesign as necessary to meet the actual and anticipated needs of library users.
- 38. What’s Next • Reportwill be reviewed by Library Management Group • Pending their approval, it will be presented to Library Assembly and disseminated to staff • Phase one initiatives will commence this summer • We will follow this roadmap regardless of whether or not funding comes through as quickly as we hope
- 39. Bibliography • Milewic, E.J.(2009). Origin and development of the information commons in academic libraries. In C. Forrest & M. Halbert (Eds), A field guide to the information commons (pp. 3-17). Lanham, MD: Scarecrow Press. • Future of Visualization Committee. (2014, June 4). University visualization activities: A report of the University of Michigan’s future of visualization committee. Retrieved from http://arc.research.umich.edu/wpcontent/uploads/2013/06/R eport_VisualizationOnCampus_2013.pdf • Hohmann, L. (2006). Innovation games: Creating breakthrough products through collaborative play. Upper Saddle River, NJ: Addison-Wesley.
- 40. Contact Andrew Horbal Media ResourcesLibrarian 0300 Hornbake Library University of Maryland College Park, MD 20742 (301) 405-9227 ahorbal@umd.edu http://www.slideshare.net/horbal125/articulating-a-vision-for-a-media- commons-at-the-university-of-maryland