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“Mankiw & Taylor’s Economics is a superb book for all students
approaching this subject for the first time. The book is both intuitive,
with plenty of examples enabling students to link economic theory and
facts, and rigorous, with analytical supplements and extensive exercises
allowing students to go into depth if they wish to. This book will make
students love this subject and it is simply excellent.”
Dr Gaia Garino, Principal Teaching Fellow in Economics, University of Leicester, UK
“A very well written and modern text, covering a wide and exhaustive range of
topics to be taught in introduction to economics classes. The accessible language and
approach is ideal for all students including those to whom English is a second language,
and a key pedagogical strength of the book is the many examples which show students
how to apply key economics topics within their everyday lives.”
Economics
Prof. Erich Ruppert, Faculty of Economics, Business and Law, University of Aschaffenburg, Germany
Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting, new third edition
by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University), has undergone some significant
restructuring and reorganization to more directly match economics students’ course structures and learning and assessment
needs. There are new sections covering microeconomic and macroeconomic topics and concepts in more depth, whilst at
the same time retaining the book’s reputation for clarity, authority and real world relevance.
Mankiw
Taylor
N. Gregory Mankiw, Professor of Economics, Harvard University, USA
Mark P. Taylor, Professor of Economics and Dean of Warwick Business School, University of Warwick, UK
Economics
Economics is essential reading for all students taking introductory economics modules on undergraduate courses and within
an economics component of postgraduate and MBA courses.
34 The short-run trade-off between inflation 37 The financial crisis and sovereign
and unemployment 721 debt 782
The Phillips curve 721 Bubbles and speculation 782
Shifts in the Phillips curve: The role of The sovereign debt crisis 793
expectations 724 Austerity policies – too far too quickly? 797
The long-run vertical Phillips curve as an
argument for Central Bank independence 730
Glossary 805
Shifts in the Phillips curve: the role of supply
Index 814
shocks 732
Credits 820
The cost of reducing inflation 734
Inflation targeting 739
Conclusion 740
PART 15
INTERNATIONAL
MACROECONOMICS 759
36 Common currency areas and European
monetary union 759
The euro 760
The single European market and the euro 760
The benefits and costs of a common
currency 762
The theory of optimum currency areas 765
Is Europe an optimum currency area? 768
Fiscal policy and common currency areas 772
Conclusion 777
ABOUT THE AUTHORS
AUTHORS
N. GREGORY MANKIW is Professor of Economics at Harvard University. As a student, he studied eco-
nomics at Princeton University and the Massachusetts Institute of Technology (MIT). As a teacher he has taught
macroeconomics, microeconomics, statistics and principles of economics. Professor Mankiw is a prolific writer
and a regular participant in academic and policy debates. In addition to his teaching, research and writing,
Professor Mankiw has been a research associate of the National Bureau of Economic Research, an advisor to
the Federal Reserve Bank of Boston and the Congressional Budget Office. From 2003 to 2005, he served as
chairman of the US President’s Council of Economic Advisors and was an advisor to Presidential candidate Mitt
Romney during the 2012 US presidential election. Professor Mankiw lives in Wellesley, Massachusetts, with his
wife Deborah, their three children and their border terrier Tobin.
MARK P. TAYLOR is Dean of Warwick Business School at the University of Warwick and Professor of
International Finance. He obtained his first degree in philosophy, politics and economics from Oxford University
and his Master’s degree in economics from London University, from where he also holds a doctorate in econom-
ics and international finance. Professor Taylor has taught economics and finance at various universities (including
Oxford, Warwick and New York) and at various levels (including principles courses, advanced undergraduate and
advanced postgraduate courses). He has also worked as a senior economist at the International Monetary Fund
and at the Bank of England and, before becoming Dean of Warwick Business School, was a managing director at
BlackRock, the world’s largest financial asset manager, where he worked on international asset allocation based
on macroeconomic analysis. His research has been extensively published in scholarly journals and he is today
one of the most highly cited economists in the world. Professor Taylor lives with his family in a 15th-century farm-
house near Stratford upon Avon, Warwickshire, where he collects clocks and keeps bees.
CONTRIBUTING AUTHOR
ANDREW ASHWIN has over 20 years experience as a teacher of economics. He has an MBA and is currently
researching for a PhD investigating assessment and the notion of threshold concepts in economics. Andrew is an
experienced author, writing a number of texts for students at different levels and journal publications related to his
PhD research, and learning materials for the website Biz/ed, which was based at the University of Bristol. Andrew
was Chair of Examiners for a major awarding body for business and economics in England and is a consultant for
the UK regulator, Ofqual. Andrew has a keen interest in assessment and learning in economics and has received
accreditation as a Chartered Assessor with the Chartered Institute of Educational Assessors. He is also Editor of
the Economics, Business and Enterprise Association (EBEA) journal. Andrew lives in Rutland with his wife Sue
and their twin sons Alex and Johnny.
ix
PREFACE
T he third edition of Economics has a different look to the previous two editions. Feedback from users, both
students and instructors, has resulted in some reorganization of the material and some new sections cover-
ing more depth in both micro- and macroeconomic issues. Readers should note that this edition adapts Greg
Mankiw’s best-selling US undergraduate Economics text to reflect the needs of students and instructors in
the UK and European market. As each new edition is written, the adaptation evolves and develops an identity
distinct from the original US edition on which it is based.
We have tried to retain the lively, engaging writing style and to continue to have the novice economics stu-
dent in mind. Economics touches every aspect of our lives and the fundamental concepts which are introduced
can be applied across a whole range of life experiences. ‘Economics is a study of mankind in the ordinary
business of life.’ So wrote Alfred Marshall, the great 19th-century British economist, in his textbook, Principles
of Economics. As you work through the contents of this book you would be well advised to remember this.
Whilst the news might focus on the world of banking and finance, tax and government policy, economics
provides much more than a window on these worlds. It provides an understanding of decision making and the
process of decision making across so many different aspects of life. You may be considering travelling abroad,
for example, and are shocked at the price you have to pay for injections against tropical diseases. Should you
decide to try and do without the injections? Whilst the amount of money you are expected to give up seems
high, it is a small price to pay when you consider the trade-off – the potential cost to you and your family of
contracting a serious disease. This is as much economics as monetary policy decisions about interest rates and
firm’s decisions on investment.
Welcome to the wonderful world of economics – learn to think like an economist and a whole new world
will open up to you.
Maths for Mankiw Taylor Economics is available for purchase as a supplementary resource carefully explaining
and teaching the maths concepts and formulae underlying many of the key chapter topics.
x
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ACKNOWLEDGEMENTS
xiii
PART 1
INTRODUCTION TO
ECONOMICS
1 TEN PRINCIPLES OF
ECONOMICS
WHAT IS ECONOMICS?
The word economy comes from the Greek word oikonomos, which means ‘one who manages a house-
hold’. At first, this origin might seem peculiar. But, in fact, households and economies have much in
common.
A household faces many decisions. It must decide which members of the household do which tasks
and what each member gets in return: Who cooks dinner? Who does the laundry? Who gets the extra slice
of cake at tea time? Who chooses what TV programme to watch? In short, the household must allocate
its scarce resources among its various members, taking into account each member’s abilities, efforts and
desires.
Like a household, a society faces many decisions. A society must decide what jobs will be done and
who will do them. It needs some people to grow food, other people to make clothing and still others to
design computer software. Once society has allocated people (as well as land, buildings and machines)
to various jobs, it must also allocate the output of goods and services that they produce. It must decide
who will eat caviar and who will eat potatoes. It must decide who will drive a Mercedes and who will take
the bus.
1
2 PART 1 INTRODUCTION TO ECONOMICS
resources to produce the goods and services which will satisfy the wants and needs of its citizens. These
resources can be broadly classified into three categories:
● Land – all the natural resources of the earth. This includes things like mineral deposits such as iron ore,
gold and copper, fish in the sea, coal and all the food products that land yields. David Ricardo (1817) in
his book On the Principles of Political Economy and Taxation referred to land as the ‘original and indes-
tructible powers of the soil’.
● Labour – the human effort both mental and physical that goes in to production. A worker in a factory pro-
ducing precision tools, an investment banker, a road sweeper, a teacher – these are all forms of labour.
● Capital – the equipment and structures used to produce goods and services. Capital goods include
machinery in factories, buildings, tractors, computers, cooking ovens – anything where the good is not
used for its own sake but for the contribution it makes to production.
Although the study of economics has many facets, the field is unified by several central ideas. In the
rest of this chapter we look at the Ten Principles of Economics. Don’t worry if you don’t understand them
all at first, or if you don’t find them completely convincing. In the coming chapters we will explore these
ideas more fully. The ten principles are introduced here just to give you an overview of what economics is
all about. You can think of this chapter as a ‘preview of coming attractions’.
the economy all the production and exchange activities that take place every day
economic activity how much buying and selling goes on in the economy over a period of time
Because the behaviour of an economy reflects the behaviour of the individuals who make up the eco-
nomy, we start our study of economics with four principles of individual decision making.
equity – the property of distributing economic prosperity fairly among the members of society
Consider, for instance, policies aimed at achieving a more equal distribution of economic well-being.
Some of these policies, such as the social security system or unemployment insurance, try to help those
members of society who are most in need. Others, such as income tax, ask the financially successful to
contribute more than others to support government spending. Although these policies have the benefit of
achieving greater equity, they have a cost in terms of reduced efficiency. When the government redistrib-
utes income from the rich to the poor, it reduces the reward for working hard; as a result, people work less
and produce fewer goods and services. In other words, when the government tries to cut the economic
cake into more equal slices, the cake gets smaller.
Recognizing that people face trade-offs does not by itself tell us what decisions they will or should
make. A student should not abandon the study of economics just because doing so would increase the
time available for leisure. Society should not stop protecting the environment just because environmental
regulations reduce our material standard of living. The poor should not be ignored just because helping
4 PART 1 INTRODUCTION TO ECONOMICS
them distorts work incentives. Nevertheless, acknowledging life’s trade-offs is important because people
are likely to make good decisions only if they understand the options that they have available.
SELF TEST Does the adage ‘there is no such thing as a free lunch’ simply refer to the fact that someone has
to have paid for the lunch to be provided and served? Or does the recipient of the ‘free lunch’ also incur a cost?
opportunity cost – whatever must be given up to obtain some item; the value of the benefits foregone (sacrificed)
CHAPTER 1 TEN PRINCIPLES OF ECONOMICS 5
SELF TEST Assume the following costs are incurred by a student over a three-year course at a university:
● Tuition fees at €9,000 per year = €27,000 ● Accommodation, based on an average cost of €4,500 a year =
€13,500 ● Opportunity cost based on average earnings foregone of €15,000 per year = €45,000 ● Total cost =
€85,500 ● Given this relatively large cost why does anyone want to go to university?
In many situations, people make the best decisions by thinking at the margin. Suppose, for instance,
that you were considering whether to study for a Master’s degree having completed your undergraduate
studies. To make this decision, you need to know the additional benefits that an extra year in education
would offer (higher wages throughout your life and the sheer joy of learning) and the additional costs that
you would incur (another year of tuition fees and another year of foregone wages). By comparing these
marginal benefits and marginal costs, you can evaluate whether the extra year is worthwhile.
Individuals and firms can make better decisions by thinking at the margin. A rational decision maker
takes an action if and only if the marginal benefit of the action exceeds the marginal cost.
Yet, as the example of the removal of tax allowances on empty business premises shows, policies can
have effects that are not obvious in advance. When analysing any policy, we must consider not only the
direct effects but also the indirect effects that work through incentives. If the policy changes incentives, it
will cause people to alter their behaviour.
SELF TEST Many people across the EU are without work and claiming benefits. Governments throughout the
EU are trying to cut spending but find themselves having to spend more on welfare benefits for the unemployed.
What sort of incentives might governments put in place to encourage workers off welfare and into work? What
might be the unintended consequences of the incentives you identify?
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